How tariffs impact retail sales and ad spending, and why 2025 might be different
Martech
APRIL 3, 2025
steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Consumer categories with heavy tariffs saw price increases of 1.7%-7%, household in 2019 was estimated at $400$500. We will put aside the 2009 tire tariffs because it is a very narrow example.
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