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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Consumer categories with heavy tariffs saw price increases of 1.7%-7%, household in 2019 was estimated at $400$500. We will put aside the 2009 tire tariffs because it is a very narrow example.

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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

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Reputation Management: How to Protect Your Brand Online in 2019

Hubspot Marketing

Fortunately, there are plenty of tools and strategies you can implement to ensure you're protecting your brand in 2019. Price : Starts at $199/year. Price : Custom depending on your size and business needs (request a demo here ). Price : Custom depending on your size and business needs. Image courtesy of Yext.

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Salesforce sees a shorter, more competitive holiday season in 2024

Martech

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Use AI to power product recommendations and tailored promotions. The AI question “This season will be competitive, intense, and no doubt focused on pricing and discounting strategies. That makes sense.

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The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2019

Hubspot Marketing

Let's dive into the five critical components of a complete marketing strategy in 2019, followed by some examples for further inspiration. September 26, 2019. A post shared by Small Girls PR (@smallgirlspr) on Oct 9, 2019 at 8:23am PDT. A post shared by Diesel Cafe (@diesel_cafe) on Jul 5, 2019 at 1:44pm PDT.

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Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. One guarantee about social media event promotion? Post a countdown on Instagram Stories.

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Why Marketers Should Consider Brand Activations at Festivals in 2019

Adobe Experience Cloud Blog

It means an opportunity for promotion during public events and festivals. Just as products are curated online or in-store to promote conversion, the overall festival experience must be curated for optimum enjoyment. “We High ticket prices like those found at this annual event don’t discourage Millenials.

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