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Digital video ad spend sees 16% increase this year

Martech

That is a 16% increase over last year and more than twice the $26 billion in 2020. Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.

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Email deliverability: What you need to know

Martech

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. “And, much like a credit score, it takes time to build it back up and to be recognized as a safe sender.” The average bounce rate was 1.98%.

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New horizons for data-driven direct mail marketing

Martech

PebblePost launched the first version of its Lookalikes product in 2020. But it became clear to PebblePost and the adtech space generally that, while retargeting is critical for lower funnel activity, marketers are also really looking to drive acquisition and retention.

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Salesforce sees a shorter, more competitive holiday season in 2024

Martech

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power.

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Your GTM spend isn’t just an expense — it’s an asset

Martech

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity.

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How to Harness B2B Influencer Marketing to Grow Your Brand

Hubspot Marketing

How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. B2C influencer marketing, on the other hand, is more light-hearted and casual. In marketing, everything is guided by your audience. What you do, say, etc.,

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Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

More than 84% simply shut down; most were founded before 2020 and beloved by users (52% had G2 scores above 4.5). Two major shifts in martech composability Martech stack design is undergoing two significant composability shifts one in B2B and another in B2C/B2B2C each redefining what sits at the center of MOps. MAPs surged to 26.1%

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