Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing.

Customer 111

Customer CMO Marketers Marketing 111

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Various dates through 2020 in 23 major cities across the USA. Various dates through 2020 at locations throughout the US, Europe, Australia, and Asia. February 19-20 2020, San Jose, CA and November 11-12, NYC. Digital Summits. Digitalsummit.com. 3XE Conversion & UX.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries. In fact, 50% of all queries are expected to be conducted via voice search by 2020.

CMO 113

CMO SEO B2C Thought Leadership 113

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent in February 2020 to 13.5 percent pre-pandemic.

CMO 130

CMO Finance Marketers Marketing 130

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketers 145

Litmus

DECEMBER 22, 2020

While we started off 2020 with big plans for in-person events, we had to completely rethink how we ran events in order to keep everyone safe during the COVID-19 pandemic. Planning has been a huge issue for email marketers in 2020. As email marketers inched towards the end of 2020, many had ESP migrations on their minds.

Shipping 74

Shipping B2C CMO eBook 74

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. GET THE GUIDE.

CMO 98

CMO Energy Health B2C 98

Hubspot Marketing

APRIL 13, 2021

For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. If you work for a B2C company, consider consuming content from top influencers in a given industry to determine psychographic data for your audience profile.

B2C 132

B2C CRM Advertising Advertisers 132

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

NOVEMBER 3, 2021

In 2020 alone, US businesses invested an estimated $79.3 Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO.

SEO 120

SEO B2C CMO Digital Marketing 120

Martech

JULY 13, 2021

But that changed in 2020, right? In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Driscoll’s pandemic-driven pivot. Think about shopping for fresh produce. Merkle to acquire CX agency LiveArea .

Shopper Market 120

Shopper Market Millennials Shoppers Shipping 120

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023. The B2B buyer will be more self informed.

Affiliate Marketing 130

Affiliate Marketing Market Trends B2C Transform 130

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. In 2020, the lines between branding and corporate culture are blending, and in 2022, they’re set to disappear completely. Use Data to Inform You About What Works.

Customer 80

Customer CMO Customer Journey Non-Profit 80

Martech

MAY 16, 2022

The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We With the focus on e-commerce and a new personalized email communication strategy facilitated by ActiveCampaign, Apple Rose Beauty was able to grow their online sales by 300% in 2020. “We

Transform 101

Transform CRM Email Marketing Retail 101

Martech

DECEMBER 27, 2022

Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So But this will trigger a backlash long-term and a return to content basics. Consumers will be more price-conscious and commerce will respond. “A

Transform 98

Transform Retail Shoppers Price 98

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices.

Transform 59

Transform Health CMO Key Performance Indicator 59

The CMO Survey

SEPTEMBER 27, 2023

high in June 2020 (pandemic), influencer usage in marketing strategy is expected to grow by 109% in three years to reach 12.2% B2B (which favor LinkedIn and company blogs) and B2C (which favor Instagram and Facebook) companies use influencers differently. of marketing budgets.

CMO 288

CMO Transform Customer Acquisition B2C 288

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. reported in June 2020 in which optimism plummeted nearly to Great Recession levels of 47.7 B2C Product and Service companies reported the highest levels (32.1% since June 2020.

Transform 130

Transform CMO B2C Digital Marketing 130

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. at the height of the pandemic in June 2020 and the all-time low of 47.7 Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. We don’t know what’s ahead for the U.S.,

CMO 130

CMO Analytics Marketers Marketing 130

Martech

MARCH 29, 2022

Harry Rosen’s CMO, EVP marketing & e-commerce, Trinh Tham. We’ve really moved into an omnichannel experience where, of course, there’s a digital experience at HarryRosen.com, and customers toggle between both physical and digital footprints,” said Trinh Tham, CMO, EVP marketing and e-commerce for Harry Rosen.

Transform 98

Transform CMO Customer Journey Customer 98

Marketing Insider Group

MAY 11, 2020

No matter where most companies began 2020, they are in a unique, new place now. Why the growth, which could actually outpace B2C ecommerce? This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing needs to be a CMO-led initiative.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Martech

MAY 14, 2024

up from 100 million reported in August 2020. They also have to be on Facebook, Instagram, X, all of the platforms,” Susan Ganeshan, CMO of Emplifi, a customer engagement platform, told MarTech. Dig deeper: 5 reasons why marketers should consider TikTok for B2B TikTok’s reach in the U.S. adult reach rate in the U.S.

Influencer Marketing 131

Influencer Marketing Gen Z Law CMO 131

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%).

Advertising 52

Advertising Advertisers Retail Shoppers 52

The CMO Survey

FEBRUARY 27, 2019

The latest CMO Survey digs deep into marketers psyches and plans to understand how they are preparing to navigate an uncertain economic environment in 2019. Lets see what CMOs are thinking now. CMO optimism flags as business uncertainty increases Optimism among U.S. CMOs ranked their optimism on average at 57.0,

CMO 100

CMO Transform Price B2C 100