Martech

SEPTEMBER 24, 2024

of total revenue, down from a high of 11% in 2020 and 9.1% When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. The average marketing budget is 7.7% If not, you have work to do.

CMO

Litmus

JUNE 17, 2025

Email volume keeps increasing Overall email volume in 2024 was up 13% compared to 2020 and is expected to grow another 13% by 2026. How brands are winning with segmentation and personalization today Who doesn’t love a little email inspiration ? Here’s how brands and consultants combine email personalization and segmentation.

Branding

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. That makes sense.

Shoppers

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z

Buffer Marketing

JANUARY 23, 2025

💡 Schedule your YouTube Shorts directly in Buffer → Instagram Reels Best if you love using trendy effects and music in your videos Instagram Reels has been one of TikTok’s fiercest competitors since its launch in 2020. Instagram’s Collab feature allows creators to co-post content with brands or other users.

Thought Leadership

Martech

JULY 7, 2025

Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). Tool : ChatGPT When IFamily Feud: Email Marketing Edition at Email Innovations World was a hit from when I first ran it in 2020. Since then, I’ve found even more smart, strategic ways to use AI. Not even close.

Copywriting

Hubspot Marketing

APRIL 21, 2025

If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. Brands will prioritize partnering with smaller influencers to create social media videos. As such, they have a close relationship with their audience, making them perfect for promoting your brand to new audiences.

Social Media Marketing

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing

Sprout Social

JULY 18, 2025

In fact, 73% say that if a brand doesn’t respond to their queries on social media, they wouldn’t wait around, but rather buy from a competitor. E-commerce brands must continuously monitor these trends to stay relevant to consumers Down Under. Late spring is also important for e-commerce brands as it leads up to Christmas.

Retail

Hubspot Marketing

JUNE 10, 2025

I’ve worked with dozens of brands on organic and paid social strategy, and image sizing is one of the first things I coach teams to get right. If your images are misaligned, off-brand, or low-res, you’re missing opportunities before your audience even reads the caption. Your brand looks inconsistent. No off-brand templates.

Real Estate

Search Engine Land

AUGUST 12, 2024

It requires a deep understanding of the auction process and taking full responsibility for identifying which signals are important to the brand. Conversely, those who entered the field closer to 2020 may lean toward auto and smart bidding. Ad platforms heavily promote them and don’t require as much manual intervention.

Non-Profit

Unbounce

JANUARY 6, 2025

Product promotion : Highlighting specific products or services. Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. March 14, 2024. March 14, 2024.

User-Generated

Search Engine Land

OCTOBER 1, 2024

This workflow can drive short- or long-term brand or non-brand keyword search patterns. How do I increase the brand search for a new product launch? First, let’s define brand search behavior in the context of digital media and search. What is brand search behavior? What is driving brand search?

Branding

Set Up

NOVEMBER 26, 2024

Here’s a comprehensive look at how Brands and consumers are navigating Black Friday 2024. After 2020 and years of inventory back-ups, being prepared for orders may be the best move retailers can make to retain customer loyalty. Consumer Behavior: What’s Changing? Black Friday 2024 reflects a retail landscape in transition.

Transform

illumin

JANUARY 9, 2025

However, there are growing concerns about toxic brands within the wellness space. This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. Brands must differentiate themselves from toxic companies and build a foundation of trust with their customers. What is wellness? trillion to $5.8

Health

Hubspot Marketing

APRIL 22, 2025

Brands have a small window of opportunity to show their value in your inbox. So, how can brands follow the latter path? I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way.

Email Marketing

Use Insider

NOVEMBER 18, 2024

That’s good news for the industry following a rocky 2020. A huge 3 out of 4 beauty customers respond well to brands that make personalized recommendations. The beauty industry especially feels this challenge as users typically gravitate towards “hero products” from multiple brands.

Retail

Sprout Social

MAY 7, 2025

For any brand looking to connect with their audience, WhatsApp offers an immense opportunity to tap into this user base across Europe and LATAM, including a notable following in the UK. Weve listed some of the best examples of brands using WhatsApp to cater to their UK and European customers.

Gen Z

Set Up

SEPTEMBER 24, 2024

To stay ahead, Brands need to rethink how to engage with customers to maintain their loyalty and their business. Marketing this effectively builds stronger brand loyalty​. Iberostar Group, a global hotel chain, is a leading example of a travel brand that practices sustainability.

Customer

Martech

MAY 13, 2025

My inbox immediately filled with emails from brands explaining how they were reacting to this unexpected shift. Today, it’s 2020 all over again, but with tariffs. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. Some were spectacular.

Customer loyalty

Buffer Marketing

APRIL 10, 2025

Before the introduction of Meta Verified, that verified badge meant that Instagram had confirmed that the account was both authentic, and represents a notable brand or influencer, public figure, or celebrity. Verified badges confirm that a notable account is the authentic presence for that person or brand. A 2020 study  of 6.5

PR

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Brands now rely heavily on content creators to craft authentic, relatable content that resonates with audiences personally.

Gen Z

Power Digital Marketing

JUNE 18, 2025

If 2020 was the tipping point for digital grocery, 2025 is the year it became mandatory. Food and beverage brands are no longer dabbling in digital—they’re doubling down. Consumers expect seamless convenience, dynamic promotions, and personalized recommendations whether they’re buying on their phone, in an app, or in-store.

Food

SocialPilot

FEBRUARY 3, 2025

It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. This is the stage where potential customers first learn about your brand. Without awareness, your brand remains invisible to customers. With over 5.22

Social Media Marketing

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. With the help of TikTok, Australian brands have been able to access previously unreachable audiences, increase revenue and grow their teams. Another 38% of Australian users (roughly 3.2

Gen Z

Animalz blog

MAY 29, 2025

The original bargain of content marketing (give something of value to the reader, and theyll tolerate a little promotion on the side) got lost in a fog of search intent and CTRs. Stick to brand voice, follow the brief, dont go rogue, were told. And they worked , in a way that outlived Q2 of 2020-whatever. We got lazy.

Law

illumin

NOVEMBER 21, 2024

In 2020 and 2021 travel took a huge hit with lockdowns worldwide. While not every customer is keen to make their holiday purchases on their first outing, enticing sales and promotions can draw them in. While gift spending is expected to rise between 2.3% Availability and convenience are top of mind for last-minute shoppers.

Gen Z

Whos Mailing What

JUNE 26, 2025

Each of our specialized divisions – we have industrial graphics, retail displaying board, and decal promotional products all under our realm. We’re a state-of-the-art manufacturing facility that creates unique and innovative ideas with prompt service and fast turnarounds. All Rights Reserved.

Direct Mail

Animalz blog

MAY 22, 2025

She breaks down her four wheels of the car model, highlights key roles content teams often miss, and explains how personal branding and employee influencers outperform traditional brand channels. According to Google AI overviews, as of 2020 Microsoft roughly employs 220,000 people globally. Ty [00:09:19]: Yeah.

Content Marketing

Hootsuite

OCTOBER 24, 2024

Or will jumping into the political fray place risk on your brand safety? In this guide, we’ll explain how to create an election-year social media playbook and share examples of brands that do it well. Listen and adapt : Use social listening tools like Hootsuite Listening to track brand mentions and audience sentiments.

Non-Profit

SocialPilot

JULY 28, 2025

Brands and businesses, big or small alike, have faced it: ignored complaints, tech glitches that ruin your rep, and fake reviews that leave you scrambling for damage control. If you are managing local brands, your one small mistake can snowball into a full-blown crisis. It’s a nightmare that’s all too real, and it can happen to anyone.

Management

Chief Martec

FEBRUARY 10, 2025

You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. “Why would they do that?

New Technology

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing Strategy

Adobe Experience Cloud Blog

JUNE 2, 2020

Our dream promotion, succeeding at tackling a massive project; just something that brings back that feeling of seeing your report card hung on the fridge with pride. When you have customers speaking at your event, they are giving a personal endorsement of your platform, brand, and offerings.

Thought Leadership