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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

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Meet The Mailers: Mail That Demands Attention

Whos Mailing What

Headquartered in Park Forest, IL, ShipShapes specializes in Customized Market Mail (CMM) pieces designed to boost engagement and response. Customized Market Mail … I remember when that was introduced about 2003 or so and ShipShapes has been the pioneer premier company using this format. All Rights Reserved.

Insiders

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Mobile vs. Desktop: Where Do You Convert?

Duct Tape Marketing

What we're finding is that, and this is just a difference between 2020 and 2024, really over just three or four years. The big thing that you guys have been promoting about your findings is that complex copy is herding conversion rate. So let's start there. Tell me about that. Steve Oriola (02:15): Sure, yeah.

CRM
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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

LinkedIn Top Voice recognition (00:10:00): Kyle mentions receiving this recognition in 2020 after consistently sharing sales best practices. I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary.

CMO
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The 6 Best Ecommerce Marketing Companies of 2020

Neil Patel

trillion in 2020 to 6.5 The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Single Grain – Best for a Custom Marketing Plan. In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2.

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Your Guide to Marketing Transformation in 2020

Marketing Insider Group

The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Marketing Transformation: A Paradigm Shift in Strategy, Structure, and Systems.

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The 2020 Email First Excellence Award: An Interview with Shazad Beharry

Litmus

In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award. Senior Manager, Customer Marketing. Shazad Beharry. AutoNation.