Litmus

SEPTEMBER 4, 2020

They’re not your typical boring, buttoned-up event. Marketers, designers, and developers from all industries at every level come together for some real-life advice and practical takeaways. This year, we’re taking to the virtual stage with Litmus Live Week (September 14-18, 2020) and inviting you all for free. See you soon!

Event Marketing 75

Event Marketing Marketing Marketers 75

Martech

JANUARY 6, 2022

It’s proffer as it grew was not just a suite of event management tools but the capability to aggregate digital data from in-person events and push it into other systems like marketing automation for lead nurturing purposes and to show clearer event marketing ROI.

Event Marketing 115

Event Marketing CRM Management Transform 115

Adobe Experience Cloud Blog

APRIL 24, 2013

The first mass blast email message was sent in 1978 for DEC System 2020 (“world’s cheapest mainframe computer”) to 600 recipients. It was directed by Ridley Scott and a great example of early event marketing (source: Advertising Today). Tweet This]. It was said to have not been received well at all (source: mashable).

Marketers 134

Marketers Marketing Event Marketing Advertisers 134

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., Artist Project launched this event landing page to sell tickets for the Contemporary Art Fair, which ran in February 2020.

Promotion 139

Promotion Price Event Marketing Energy 139

Hootsuite

MARCH 26, 2020

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. In some ways little has changed in 2020. — Matthew Kobach (but mostly staying home) (@mkobach) March 21, 2020. Social livestreams.

Promotion 145

Promotion Logistics Analytics Place 145

Marketing Insider Group

JANUARY 4, 2021

With multiple events happening simultaneously, it is critical to take a step-by-step approach and confirming every detail of every event. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening. A perfect example of this is RSM’s 2020 Virtual Tax Summit in Nov.

Transform 142

Transform Communications Education Global Marketing 142

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Pharmaceutical 100

Pharmaceutical Event Marketing Health Promotion 100

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? On24 Growth, 2018 to 2020.

Thought Leadership 141

Thought Leadership Marketers Marketing Whitepaper 141

Martech

AUGUST 24, 2021

April 2021: Most marketers expect to attend in-person conferences by early 2022 February 2021: Marketers say COVID vaccines create hope for quick return of in-person events September 2020: Marketers hopeful for late 2021 in-person conferences July 2020: No in-person events until 2nd half of 2021, marketers say June 2020: Prospect for in-person conferences (..)

Food 126

Food Health Marketers Marketing 126

Martech

MARCH 30, 2022

Nearly all Hollywood releases had to adjust their 2020 schedules, but now they’ve added virtual and hybrid events to their marketing strategy, embracing the same transformation as many organizations that have helped virtual events establish themselves as a channel. You need to have options as marketers,” said Blair.

Transform 98

Transform Event Marketing Digital Marketing Product 98

Martech

JUNE 26, 2024

The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Goldcast.io

eBook 112

eBook Event Marketing User-Generated B2C 112

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Unfortunately, each marketing tactic cannot be evaluated in the same way.

Thought Leadership 145

Thought Leadership PR B2C Traditional Marketing 145

Marketing Insider Group

MARCH 6, 2020

On March 5, the largest global healthcare technology conference, HIMSS 2020, was canceled due to fears over the coronavirus. A tremendous amount of time, planning, and money have already been spent on 2020 conferences. You’ve worked tirelessly on your event content , and now, you’re facing the future with uncertainty.

Logistics 142

Logistics Health Shipping Communications 142

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022. ” Before that?

Event Marketing 98

Event Marketing Communications Transform Customer 98

Chief Martec

MAY 31, 2022

You can see from the chart above that agile has found its way into a wide variety of marketing activities: marketing operations, creative services, website operations, social media, advertising, etc. ” (To be fair, in a virtual/hybrid event world, the pacing and adaptability of events marketing has increased significantly.).

Shipping 115

Shipping Marketers Marketing Event Marketing 115

Marketing Insider Group

MAY 5, 2021

Doodle saw a 296% increase in group meetings for virtual happy hours and a 100% increase for virtual exercise, yoga, and other workout sessions in 2020. That speaker you’ve always admired may be available to attend and speak at your next online event. Understand How Free Events Differ from Paid Ones. Source: Doodle.

Marketers 140

Marketers Marketing Communications Education 140

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement.

Transform 145

Transform Education Analytics Promotion 145

Martech

DECEMBER 16, 2021

August 2021 : Delta variant has marketers less eager to return to in-person events this year April 2021: Most marketers expect to attend in-person conferences by early 2022 February 2021: Marketers say COVID vaccines create hope for quick return of in-person events September 2020: Marketers hopeful for late 2021 in-person conferences July 2020: (..)

Marketers 106

Marketers Marketing Price Event Marketing 106

Martech

SEPTEMBER 20, 2022

December 2021: Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences August 2021 : Delta variant has marketers less eager to return to in-person events this year April 2021: Most marketers expect to attend in-person conferences by early 2022 February 2021: Marketers say COVID vaccines create hope for quick return of in-person (..)

Marketers 98

Marketers Marketing Event Marketing Management 98

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020.

CMO 98

CMO Event Marketing Education Place 98

Martech

SEPTEMBER 29, 2021

Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If

Transform 112

Transform User-Generated Digital Marketing Price 112

Marketing Insider Group

MARCH 23, 2020

For me that includes: Content Marketing articles 1x per week. Marketing Strategy articles 1x per week. Event marketing , or employee activation articles 1x per week. — Rohan Ayyar (@searchrook) February 21, 2020. In the end, what we found works the best is consistently publishing content on a few key themes.

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Martech

MAY 9, 2022

In fact, Gartner said that by 2025 almost 80% of B2B interactions between suppliers and buyers would happen through digital channels — and that was before the 2020 pandemic accelerated digital even further. ” Bornstein and his team got a wake-up call about the necessity of interactive virtual events once the pandemic hit in 2020.

Digital Marketing 102

Digital Marketing Content Marketing Branding Customer 102

Rock Content

MAY 5, 2020

In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind. This is the time to scale up content.

Manufacturing 124

Manufacturing Food Promotion Education 124

Neil Patel

MAY 4, 2021

Facebook is the most popular, with 94% of marketers using Facebook worldwide as of January 2020, followed by LinkedIn with 76%. Facebook is by far the most popular, with 61% market share in 2016. You can follow her social accounts to see which events she attends. Why not make it a priority for marketing yourself?

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hubspot Marketing

JANUARY 7, 2024

How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market According to Statista , marketing jobs are expected to grow 10% from 2020 to 2030 — a faster rate than average for all other jobs, and likely not stopping any time soon.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Martech

JULY 28, 2021

Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. The event took place on Microsoft Teams. We took our [existing events] team and actually shifted to being a virtual production team,” said Rowley. “We

Food 112

Food Thought Leadership Manufacturing Analytics 112

Pam Didner

APRIL 16, 2021

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. The event industry will have a strong comeback in the near future. If you are event marketers, just get ready!! in February?

Marketers 96

Marketers Marketing Communications Manufacturing 96

Pam Didner

OCTOBER 15, 2022

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. How to Create a Standout Virtual Event. Have fun on-site!

Management 83

Management Promotion Event Marketing Entertainment 83

Martech

JANUARY 24, 2024

“In August 2020 we decided to launch The Visual Jam meet-up but do it virtually,” said Grant. “It was a free meet-up event for us to kind of selfishly learn about visual thinking.” We wanted to learn more about it, so we set up a meet-up community in Birmingham in the U.K.”

Transform 112

Transform Analytics Communications Event Marketing 112

Econsultancy

MARCH 9, 2022

I recently spoke with the company’s CEO, JR Sherman, to discuss his industry, the impact of the pandemic and “navigating the most significant advancement in experiential marketing since the internet was embraced in the late nineties.” ” What are the key pillars of effective event marketing?

Event Marketing 52

Event Marketing User-Generated Entertainment Marketers 52

Set Up

DECEMBER 6, 2022

Not only were there products to purchase, but the picture stations similar to pop-up museums were free marketing for the entire experience. Experiential marketing, also known as engagement marketing, live marketing, participation marketing, or event marketing, opens a portal to connect with consumers through interactive strategies.

Logistics 52

Logistics Marketers Marketing Event Marketing 52

Martech

MAY 27, 2025

How 2020 broke the webinar Before the fateful year 2020, webinars weren’t as popular a content type as they are today. Businesses relied more on in-person events to make connections. In 2020, virtual events exploded as businesses pivoted from in-person gatherings. What’s gone wrong?

Logistics 108

Logistics Energy Event Marketing Education 108

Marketing Insider Group

JUNE 9, 2020

marketing approach from creative brand advertising towards business growth and satisfying customer needs better. As Coca-Cola’s global vice president said at a press event, “Marketing in Coca-Cola is meant to drive business. Coca-Cola decided to move away from the previous CMO’s product-focused marketing approach (Mr.

CMO 144

CMO Transform Advertisers Advertising 144

Pam Didner

MAY 14, 2020

The struggles come from external and internal factors: External: Things were just moving too fast for marketing to react The image below shows the new case numbers in the US on a daily basis. At the end of February, (Ok, remember January and February of 2020? Then, a series of unfortunate events just piled on, one after the other.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketers 137

Pam Didner

MAY 14, 2020

The struggles come from external and internal factors: External: Things were just moving too fast for marketing to react The image below shows the new case numbers in the US on a daily basis. At the end of February, (Ok, remember January and February of 2020? Then, a series of unfortunate events just piled on, one after the other.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketers 70

Pam Didner

MAY 14, 2020

The struggles come from external and internal factors: External: Things were just moving too fast for marketing to react The image below shows the new case numbers in the US on a daily basis. At the end of February, (Ok, remember January and February of 2020? Then, a series of unfortunate events just piled on, one after the other.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketers 52