Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. On YouTube, creators must disclose paid promotions, endorsements or product placements directly within their videos.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 69

Gen Z Transform Fashion Food 69

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. So let’s check out these 5 trends for the future of marketing in 2020. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. General Snapchat statistics. But Snapchat has 398 active monthly users as of July 2020.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Sprout Social

FEBRUARY 13, 2025

For example, on Bluesky, they share static images promoting their latest releases. The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey.

Gen Z 76

Gen Z Branding Fashion Retail 76

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” By 2020, they’ll make up a staggering 40 percent of all consumers.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Gen Z targeted advertising. Why should you be considering contextual targeting in 2020?

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Sprout Social

MAY 7, 2025

The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. By emulating their approach and adding WhatsApp as an additional channel, you can cater your support to people who prefer a WhatsApp chat, like Gen Z.

Gen Z 69

Gen Z Marketing Marketers Logistics 69

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots.

Gen Z 130

Gen Z Marketing Marketers Millennials 130

Hootsuite

JANUARY 15, 2020

44% of US 18- to 24-year-olds use Twitter making Gen Z the most likely group to be using the platform. One in two users have made a purchase after spotting a Promoted Pin. The post 100+ Social Media Demographics that Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management. Pinterest demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. Use them to promote related content, your website, subscriptions, etc. This area is a good place to promote your channel schedule, or an upcoming exhibit, product launch, or service.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Search Engine Land

JANUARY 31, 2024

In 2020, Google started showing TikTok videos in a Short videos carousel and a TikTok video carousel on mobile. Microsoft Bing Search has also promoted TikTok video results. Gen Z uses TikTok to Search. Dig deeper in Survey: 51% of Gen Z women prefer TikTok, not Google, for search.

Gen Z 107

Gen Z Real Estate PR Promotion 107

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently.

Retail 139

Retail Gen Z Fashion Millennials 139

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. — Wendy's (@Wendys) August 27, 2020. — feen (@thedragonfeeney) May 18, 2020. Yep, all of the above. Let’s do this. ??

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Hubspot Marketing

JANUARY 9, 2023

About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Launched in April 2020, Clubhouse skyrocketed in popularity at the start of the pandemic when many people were stuck at home and looking for community. Twitter Alternatives for Audio Content.

Gen Z 131

Gen Z Marketing Marketers Millennials 131

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. million in ad revenue in 2020. Instagram will reach 112.5

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hootsuite

MARCH 4, 2020

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Now that it’s live, here’s everything you need to know about Byte, the newest social media platform in 2020. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Download the free guide now.

Gen Z 145

Gen Z Place Branding Education 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 44% of users surveyed use Instagram Stories to promote products or services.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. Reported Users: Projected to hit 500 million monthly active users in 2020. While over 50% of TikTok's audience is younger than 34, it's also been reported that Gen Z has flocked to Douyin.

Gen Z 144

Gen Z Millennials User-Generated eCommerce 144

Sprout Social

APRIL 13, 2020

— Kristy Dalton (@kristydalton22) March 26, 2020. — Ashley Morris (@MissAshes92) April 1, 2020. — Deputy Chief Chris Hsiung (@chMtnViewPD) April 1, 2020. imjontolbert) April 2, 2020. jgilgenbach) March 31, 2020. — Cyndi Nguyen (@Vote4Cyndi) March 23, 2020. pic.twitter.com/DjB8ntHpgc.

Communications 145

Communications Gen Z Law Food 145

Hubspot Marketing

APRIL 25, 2022

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. I remember when Clubhouse was launched in 2020. As of April 2022, the account has 6.9

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. One of the newer social media apps on this list, Clubhouse was released in March 2020 for iOS. Reels launched in 2020 as Instagram’s answer to TikTok.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. The social platform arms non-profit organizations with features that help them generate interest in their causes and fundraise. original sound - Sam Smith.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Hootsuite

FEBRUARY 1, 2022

The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos. Typically, a creator will promote the brand on a live stream to their audience. For example, if you’re looking to promote a new caffeine drink, working with a video game streamer makes perfect sense.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Sprout Social

NOVEMBER 7, 2022

Nostalgic for joyful memories of holidays past, people got into the spirit early in 2020 and 2021, a trend we expect to see continue. Posting on the channels they use most frequently is the best way to ensure they see your holiday promotions. Share images and Reels of your products on the app to promote your holiday offers.

Gen Z 131

Gen Z Retail Marketing Marketers 131

Spiralytics

JANUARY 23, 2025

Expanding the content creator community With millions joining the content creator economy since 2020, the industry has shifted dramatically, with platforms like YouTube and TikTok drawing vast numbers of individuals. Over 165 million content creators have joined social media since 2020. Gen Z: 14% of content creators 9.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

AUGUST 12, 2022

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. Green marketing focuses on strategies that promote environmental awareness and protection. Is your team representative of the future you want to promote?

Gen Z 144

Gen Z Education Marketing Marketers 144

Sprout Social

AUGUST 2, 2022

Spotify uses Shorts to promote events and promote or repurpose podcast content. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. In 2020, 70% of people watched an event live on YouTube. Social commerce.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Bannerflow

APRIL 27, 2020

Have an ad promoting the release of brand new running shoes? In light of the challenging and testing times facing businesses across all sectors in 2020, in-housing is becoming even more attractive. As we’ve found out in 2020, the world around us can change rapidly. It’s a no-brainer for brands.

Advertising 89

Advertising Advertisers Gen Z Place 89

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Think about how TikTok exploded in 2020. In 2020, there were 1.9

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. more than one-third of respondents -- or 37% -- say "Yes."

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Hootsuite

MAY 31, 2022

Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. Source: Statista. Women aged 25-34 make up 29.1%

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

AUGUST 19, 2020

— Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. — Destination BC (@HelloBC) April 14, 2020. We’re buying.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

OCTOBER 28, 2021

In 2020, social commerce sales were already at an estimated $27 billion. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Teeth-whitening brand Zimba decided to test out Facebook Shops in the summer of 2020. Those sales are projected to hit nearly $80 billion by 2025.

Gen Z 139

Gen Z eCommerce Transform User-Generated 139