Spiralytics

JANUARY 23, 2025

Statistics on the Growth of the Content Creator Economy The growth of the content creator economy has been striking, with millions of individuals around the world joining this industry and transforming it from a niche hobby into a legitimate and thriving career path. Over 165 million content creators have joined social media since 2020.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. Reported Users: Projected to hit 500 million monthly active users in 2020. While over 50% of TikTok's audience is younger than 34, it's also been reported that Gen Z has flocked to Douyin.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Martech

AUGUST 11, 2021

The sheer scale of moving from a legacy print-based coupon system to a 21 st century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. That number was closer to 50% for millennial and Gen Z consumers. Informing future strategy.

Gen Z 112

Gen Z Transform Millennials Retail 112

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Source: Statista. Twitter Spaces. Instagram Reels.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Sprout Social

OCTOBER 28, 2021

In 2020, social commerce sales were already at an estimated $27 billion. YouTube is also exploring social commerce features, including buttons to transform videos into shoppable content. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. 5 examples of social commerce in action.

Gen Z 138

Gen Z eCommerce Transform User-Generated 138

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. billion 2020 $787.93 billion 2020 $787.93 billion in 2024 ( eMarketer 1 , eMarketer 2 ) Year US Amazon Retail Sales Share of Total US Retail Sales 2020 $309.48 billion in 2020 ( eMarketer ) Social commerce sales in the US are forecasted to grow to $144.52 billion 37.9%

eCommerce 105

eCommerce Gen Z Shipping Retail 105

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Think about how TikTok exploded in 2020. Content Experience. Visual Search.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Martech

JANUARY 10, 2022

58% of those surveyed now think the pandemic will have a lasting effect on how they view their homes, an eye-popping increase on the 12% when Gartner posed the question in 2020. 77% of those surveyed reported a distorted perception of time (going up to 91% for Gen Z) and 66% have difficulty making long-term plans.

Gen Z 109

Gen Z Entertainment Management Transform 109

Martech

OCTOBER 18, 2022

Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. That means there is still a tremendous amount of growth to be gained as Vaccarezza steers the ship he built in-house from scratch over the last six years and going live with the retail media network in 2020.

Gen Z 120

Gen Z Retail Transform Advertising 120

Adobe Experience Cloud Blog

MAY 11, 2016

Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation). And by 2020, they’ll make up 40% of the global population. The lesson? And trust is critical. Determined.

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Marketing Insider Group

MARCH 8, 2021

If you haven’t revisited your buyer personas, accounts, and general audience segments with fresh research since March 2020, you might still be sabotaging yourself. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Research your audience consistently.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Sprout Social

APRIL 7, 2020

It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. million messages throughout the month.

Branding 138

Branding Transform Gen Z Entertainment 138

Search Engine Land

MAY 30, 2023

B2B CMOs may not want to tell the rest of the C-suite that their digital marketing strategy is to “suck less every day,” and re-brand this approach by calling it the “flywheel marketing” or “digital transformation” strategy. EVCs have been available since September 2020. And we’re the number one sports destination for Gen Z fans.”

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hubspot Marketing

FEBRUARY 15, 2024

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. I don’t easily fall for ads or grab products because of marketing tricks. Do I really need it? Not at all.

Branding 137

Branding Fashion Gen Z B2C 137

Neil Patel

MARCH 15, 2021

However, they did grow up in an age where technology was transforming the way we live, so they aren’t new to it. Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds.

Millennials 145

Millennials Advertising Advertisers Gen Z 145

Sprout Social

FEBRUARY 21, 2022

Transform data in your video into a carousel “data report.”. According to Pinterest , video views on the platform increased 100% year-over-year in Q4 2020, and the platform is growing in popularity with younger populations. Carousels typically appear multiple times in the feed and require more engagement from viewers. Quote posts.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Sprout Social

JULY 14, 2022

Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Between the 2020 and 2021 conferences , the brand experienced a significant increase in attendance and revenue.

Branding 133

Branding Fashion Gen Z User-Generated 133

Hootsuite

SEPTEMBER 9, 2020

Source: Hootsuite Digital 2020 Report. Posted by The Underground Dance Centre on Monday, June 15, 2020. Plenty of Generation Z and Gen Xers also use the platform. Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. Stories ads.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Adobe Experience Cloud Blog

MAY 11, 2016

Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation). And by 2020, they’ll make up 40% of the global population. The lesson? And trust is critical. Determined.

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Marketing Insider Group

SEPTEMBER 14, 2023

If you haven’t revisited your buyer personas, accounts, and general audience segments with fresh research since March 2020, you might still be sabotaging yourself. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Research your audience consistently.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketers 133

Content Marketing Institute

NOVEMBER 19, 2018

With the help of streaming media technology and a virtually unlimited ability for consumers to build social communities around the things they love, massively popular video games like Call of Duty and League of Legends have been transformed from isolated youth activities into powerful and participatory online events. Click To Tweet.

Branding 91

Branding Entertainment Gen Z Transform 91

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. One quarter of shoppers purchased apparel from websites outside of their home country in 2020. million in sales during Q3 2020 to $582.6 million in Q3 2021.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Bannerflow

FEBRUARY 3, 2023

Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences. How do you engage customers in video marketing?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Econsultancy

JANUARY 24, 2022

The social media challenge went on to gain some of the highest social media coverage in Fashion Week history , generating a total of 3.9 With concerns about sustainability becoming more widespread, particularly among younger generations, luxury brands are also looking for ways to drive circularity.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Rock Content

NOVEMBER 17, 2020

If word of mouth marketing was useful before the digital transformation , it is now part of any company’s best practices. Besides, Millennials and Gen Z are used to doing detailed online research on anything they are willing to buy. Social media adds an extra layer. What are the benefits?

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. Acquiring new customers is one thing, but you should ultimately aim to transform loyal customers into brand ambassadors who trust and recommend your products.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. — Kate Ruda (@kate_ruda) August 17, 2020. Why it’s important. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Sprout Social

JUNE 28, 2021

Then 2020’s lockdowns, travel bans and retail closures forced consumers to alter their shopping behaviors completely, accelerating social as a serious channel for commerce. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

Gen Z 119

Gen Z Transform Millennials Shipping 119

Bannerflow

OCTOBER 3, 2022

With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. If you want to drive constant engagement and convert those post actions into results that can transform business success, you need a paid social media strategy. Customer service is crucial.

Transform 52

Transform Gen Z Thought Leadership User-Generated 52

Exposure Ninja

OCTOBER 2, 2023

In the clip below, from Transformers 4, we can see audio company Beats, beverage company Bud Light and tyre company Goodyear all featured. The Beats speaker is used to demonstrate a piece of high-tech transformation technology in the movie. Videos on TikTok are in vertical format and can be between 15 seconds and three minutes long.

PR 52

PR Marketers Marketing Promotion 52

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

MAY 10, 2022

Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Whirlpool earned the #2 spot in the Ad Age-Harris Poll Gen Z brand tracker , which ranked brands making the most progress among ages 18-24 during Q1 of 2022. On January 22, 2020, Planters announced the death of Mr. Peanut.

Gen Z 136

Gen Z Branding Law Transform 136

Duct Tape Marketing

AUGUST 21, 2024

I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. Gen Z is right behind them on that. It's time to transform your approach. 06:40): So it's two things that, hey, where are the resources going? 09:49): Hey, digital marketers, this one's for you.

Gen Z 87

Gen Z Price Transform Education 87

Unbounce

DECEMBER 1, 2024

This isn’t an exact science, but in general, here’s how you can think about each platform: B2B offer? Need the Gen Z crowd? 40 minute read Landing page optimization (Guide) How to choose & customize a landing page template July 29, 2020. Think of it as your digital storefront where the magic happens.

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Hootsuite

JULY 7, 2020

A post shared by Aerie (@aerie) on May 1, 2020 at 6:15am PDT. A post shared by Peloton (@onepeloton) on May 31, 2020 at 12:15pm PDT. — kimberly rose drew (@museummammy) June 6, 2020. A post shared by Reformation (@reformation) on May 30, 2020 at 9:32pm PDT. — Chris Franklin (@Campster) May 31, 2020.

Non-Profit 145

Non-Profit Retail Gen Z Health 145