Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. 4 tips for using AI in your email marketing campaigns 1. We get it, FNAME.

Email Marketing

Hubspot Marketing

JULY 26, 2024

Consent Mode is a solution developed by Google for customers who use audience features for the following products: Google Analytics Google Ads Floodlight Conversion Linker If you’re an advertiser, publisher, developer, or website owner with a presence in Europe, consent is usually required to carry out marketing activities.

Law

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

Key Performance Indicator

Martech

JULY 7, 2025

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not even close.

Copywriting

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for branded storefronts and tools to manage products and prices. Why we care. That genie is out of the bottle. Processing.

eCommerce

Martech

MAY 8, 2025

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. It’s staring us in the face from organizational charts, departmental KPIs and meeting structures where marketing, sales and IT leaders barely speak the same language. It’s an organizational one.

Transform

Martech

JULY 16, 2025

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. Managers, meanwhile, lead teams that span across these categories. Common job titles include Marketing Technology Analyst or Martech Strategist. The stack optimizer Buying martech is easy.

Health

Martech

JANUARY 13, 2025

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? blocklist providers.

Law

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025? Absolutely.

Social Media Marketing

Chief Martec

JANUARY 2, 2025

This is why it was a strategic error for marketing suites of the early 2010’s to downplay integrations with other products in the burgeoning martech landscape. To this day, iPaaS products many of which have evolved into “enterprise automation platforms” retain a strong presence in most marketing tech stacks.

Fashion

Martech

JUNE 6, 2025

It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. What does AI-powered marketing actually look like in practice? What didn’t: It couldn’t manage the nuances across tools.

Customer

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. 32% of U.S.

Gen Z

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. This way, consumers are always in-the-know, no matter how influencer marketing shifts.

Gen Z

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. "Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's The space is crowded, but it’s only getting more so.

Gen Z

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Branding

Duct Tape Marketing

DECEMBER 18, 2024

Solving the Marketing Leadership Gap for Small Business written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I tackle a critical topic that small businesses face today: the marketing leadership gap.

CMO

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Marketers know this, as seen in last month’s IAB data, which said 94% of advertisers were concerned tariffs would reduce their advertising budgets. Before today, predictions for U.S. over 2024 to between $5.42

Retail

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Launched in 2020, YouTube Shorts are vertical short-form videos, similar to TikTok videos or Instagram Reels. What are YouTube Shorts?

Entertainment

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool. These tools make it easier to manage overflowing WhatsApp inboxes and track campaigns.

Gen Z

Whos Mailing What

JUNE 13, 2025

News Industry Insights Tips & Tricks How-Tos Research & Reports Subscribe Meet The Mailers: Using Embellishments to Spark Engagement Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool 6 Legendary Direct Mail Campaigns That Changed the Marketing Game How is Direct Mail Marketing Used in Telecommunications?

Direct Mail

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. But first, let’s touch on how Google thinks about knowledge.

SEO

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? What makes a great B2B marketing email?

Email Marketing

Martech

APRIL 22, 2025

The marketing team nods along to promises of omnichannel this and data-driven that. Marketing organizations buy on features but fail on fundamentals. Truth 1: Tomorrow will break today’s perfect solution Think back to early 2020. million rebuilding their martech stack from scratch in 2020. Because they will.

CMO

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

User-Generated

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. Download now General LinkedIn statistics Ready to dive into the world of LinkedIn marketing ? Here are the top general LinkedIn statistics you need to know.

User-Generated

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. There’s also a gap between collecting data and using it to improve marketing, sales, service, and product development.

Transform

Hubspot Marketing

JUNE 10, 2025

But after managing dozens of campaigns and cleaning up more than a few formatting issues, I’ve learned it plays a much bigger role in performance than I expected. For more tips on optimizing your Facebook visuals, check out our guide to Facebook marketing or explore HubSpot's Facebook ad best practices. And authenticity is what wins.

Real Estate

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite.

Price

Set Up

SEPTEMBER 24, 2024

The fluctuating economy leading to job and spending uncertainty, shifts consumer preferences in ways that significantly impact marketing strategies - especially in Travel and Hospitality. Here are some strategies to keep in mind as marketers prepare for the holiday season and approach 2025.

Customer

Sprout Social

JULY 18, 2025

Then, we’ll offer some best-practice advice so you can tailor your social strategy and optimise your marketing all year round. Not only is gift-giving a custom for many of these holidays, but they’re often accompanied by local events like festivals and markets, which also encourage spending.

Retail

Set Up

JANUARY 21, 2025

As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. We also see an increased need for shopper marketing rising from 5% to 15%. In fact, Forbes predicted that the content marketing industry was projected to reach a valuation of $600 billion in 2024.

Shopper Market

Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.

Branding

Hootsuite

JANUARY 17, 2025

Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements. Brands have significant resources and marketing teams that can increase the reach of your advocacy message. But dont neglect brands here. link] — Utibe R.

Promotion

SocialPilot

JANUARY 19, 2025

Whether you’re a small local business or a large enterprise, managing your online reputation is crucial for success in today’s digital age. We’ve got the online customer review data and insights you need to understand the landscape, monitor your brand mentions, and effectively manage your online reputation.

Shoppers

Set Up

NOVEMBER 26, 2024

This tactic, although questionable, is beneficial since it helps manage inventory and avoid last-minute rushes, creating satisfied and returning customers. After 2020 and years of inventory back-ups, being prepared for orders may be the best move retailers can make to retain customer loyalty.

Transform