Neil Patel

SEPTEMBER 18, 2020

Usman Group – Best for Mid-market Business Strategy. With 80% of its clients in mid-market range, earning between 10M – 1B, the Usman Group specializes in digital strategy and market research. The post The 6 Best Digital Strategy Companies of 2020 appeared first on Neil Patel.

Energy 141

Energy Food Market Research Analytics 141

Rock Content

OCTOBER 27, 2015

We all consume content, and as marketers, we should be hyperaware of the content we create for our audiences. Just because Salesforce has predicted that customers will manage 85% of their relationships without talking to a human by 2020, it does not mean that customers expect to interact with a robot. We’re human after all.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Marketing Insider Group

JANUARY 21, 2020

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. You might have a good idea of who your customer base is already, but don’t make assumptions.

Marketing Strategy 111

Marketing Strategy Customer Market Segmentation Marketers 111

Hubspot Marketing

MARCH 27, 2020

Research — If you haven't yet discovered your target audience, you may need to invest in market research. For instance, this post shows you how to conduct market research yourself. Automation — Services exist to automate most of the marketing process for you, like organizing leads and website management.

Advertisers 143

Advertisers Advertising Marketers Marketing 143

Hubspot Marketing

OCTOBER 16, 2019

Market research. That's why a PR firm would likely use market research as a tactic. or "How do you communicate what your agency is responsible for versus our marketing team? Do they focus on market research in the first few months? What do the first few months look like? ". How long would that take?

PR 143

PR Communications Price Management 143

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

User-Generated 98

User-Generated Influencer Marketing Promotion Branding 98

Content Marketing Institute

JANUARY 28, 2019

CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content.

Whitepaper 110

Whitepaper B2C Communications Marketers 110

Set Up

JANUARY 21, 2025

During 2020 and the years immediately following, many Brands felt heightened pressure to take clear stances on social and political issues, largely fueled by the cultural reckoning that occurred in the wake of global events like the pandemic.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

SEPTEMBER 30, 2020

— Ben & Jerry's (@benandjerrys) August 18, 2020. According to Rice, “The most advanced brands see Twitter as a vital marketing, customer care and market research medium that can provide valuable insights on every aspect of their business.”. — Netflix CS (@Netflixhelps) August 7, 2020.

Marketing Mix 145

Marketing Mix Promotion Branding Market Research 145

Hubspot Marketing

DECEMBER 9, 2020

As of March 2020, over 804,390 businesses in the U.S. So how can you possibly create a marketing strategy that stands out? Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5 Examples of a Niche Marketing Strategy.

Marketing Strategy 145

Marketing Strategy Marketers Marketing Price 145

Hubspot Marketing

JANUARY 31, 2024

In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. They project that to grow to $975 million by 2033.

Gen Z 134

Gen Z Millennials Food Global Marketing 134

Sprout Social

JANUARY 5, 2021

For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend. You can almost think of trendspotting as a proactive form of market research. — Trello (@trello) November 11, 2020.

Market Trends 144

Market Trends eCommerce Market Research Place 144

Hubspot Marketing

OCTOBER 11, 2019

Advertising is changing -- in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. There's a lot that goes into making an advertisement -- from market research, to choosing the right medium, to developing creative assets. Conduct Marketing Research.

Advertisers 145

Advertisers Advertising Market Research Promotion 145

Sprout Social

SEPTEMBER 9, 2020

Our official 2020 NBA Draft hat ??. — Chicago Bulls (@chicagobulls) August 20, 2020. The Marketing Analyst. Marketing analysts are known for keeping a close eye on competitors and seeking fresh market opportunities. Market research, especially at scale, can be costly and time-consuming.

Health 143

Health Food Acquisition Marketing Digital Marketing 143

Sprout Social

NOVEMBER 30, 2020

Make your market research count. The importance of market research can’t be overstated with regard to entering foreign markets. — Vegemite (@Vegemite) October 9, 2020. — Missguided (@Missguided) October 18, 2020. — Arsenal (@Arsenal) April 23, 2020.

Shipping 136

Shipping Marketers Marketing Transform 136

Marketing Insider Group

MARCH 9, 2023

For instance, given the changes in digital media consumption in the past three years, data collected before 2020 is irrelevant at this point. Examples: Accenture TCS (Tata Consultancy Services) Source: Accenture Market research and analysis companies Market research firms come in all sizes and shapes.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Hubspot Marketing

AUGUST 17, 2022

Marketing myopia can also be caused by a lack of investment in marketing research. It would be easier if consumers stayed the same – you’d only have to do market research once, identify the strategies that worked and stick with them. An Unwillingness to Adapt.

Branding 143

Branding Marketers Marketing Marketing Strategy 143

Sprout Social

FEBRUARY 20, 2020

Some common overarching business priorities listening can support are: Market research. Product research. — G2 (@G2dotcom) February 3, 2020. — Eden (@don__eden) February 7, 2020. Lead generation. Competitive analysis. Customer service. Reputation management. Event monitoring. Product and R&D.

User-Generated 144

User-Generated Management Education Product 144

Hubspot Marketing

MAY 15, 2020

Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Mounting research backs up how important a logo can be to your brand. It also brings back an elephant, which was in its earliest logo, shown above.

Branding 125

Branding Education Market Research Customer 125

Hubspot Marketing

APRIL 12, 2022

Until 2020, that is. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Market and Demographic Research.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. — Burger King (@BurgerKing) September 22, 2020. Posted by Olive & June on Wednesday, July 29, 2020. So what is VoC and how does it help you improve your customer relationships?

Customer 143

Customer Food Manufacturing Promotion 143

Sprout Social

SEPTEMBER 13, 2021

According to the Sprout Social Index™, 45% of SMB marketers say data from social is viewed as strictly a marketing team resource in their organization. SMB marketers identified budget, market research and audience research as the top three resources they need to achieve their goals. It costs $0.00

Shipping 145

Shipping Market Research Product Analytics 145

Hubspot Marketing

APRIL 25, 2024

But some smart marketers would disagree. One study from the 2011 Journal of Marketing Research looked at soup sales at American grocery stores. Often, to increase the appeal of a price, marketers throw in a bonus product " for free." This insight comes from a 2020 study by two Korean researchers Koo and Suk.

Price 136

Price Promotion Market Research Product 136

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. Q: Something that you and I have talked about is embracing the role of the Marketing Technologist. Looking at Scott Brinker’s latest Martech landscape there are now over 8,000 MarTech solutions.

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Hubspot Marketing

MARCH 29, 2022

If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year.

Copywriting 101

Copywriting Market Research Content Marketing Marketing Strategy 101

Hootsuite

APRIL 11, 2022

After experiencing growth in 2020, they needed to quickly scale up their customer service response times. in 2020 Q2, one of the toughest quarters on record for the hospitality industry. Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops. Provide customer service 24/7.

Retail 114

Retail Customer eCommerce Shipping 114

Hootsuite

OCTOBER 21, 2020

— Josh Stevens (@Josh_Stevens87) September 23, 2020. — Fast (@fast) September 28, 2020. According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. — Slack (@SlackHQ) April 17, 2020.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. But Reddit isn’t the best place for every company.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Neil Patel

OCTOBER 26, 2020

Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. Large companies with well-known ecommerce stores filed for bankruptcy in 2020. Crew — these companies were all leaders in their market at one point or another. trillion by 2023. Are you ready? When do you need it?

eCommerce 135

eCommerce Retail Shoppers Shipping 135

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Here’s everything you need to know about developing a social media strategy for financial services in 2020. Social media in finance 2020 benchmarks.

Finance 145

Finance Food PR Management 145

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. Gartner Research). HubSpot State of Inbound, 2014). Help Self-Educating Customers.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Sprout Social

FEBRUARY 22, 2021

— CBRE (@CBRE) December 22, 2020. Learn how market research can empower your social team to better understand your target buyer and develop content that will resonate at every stage of the customer journey. link] pic.twitter.com/zgXaLLn6qF. Ready to take your B2B social strategy even further?

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Hubspot Marketing

SEPTEMBER 7, 2022

We recently ran a pulse survey to understand the biggest challenges businesses are facing, and the number one pain point was disconnected systems (HubSpot Market Research, 2022). In 2020, 65% of Google searches ended without a click , and the average blog shrunk by -1.64% in 2021. It makes sense when you think about it.

Customer 142

Customer CRM Customer Journey Education 142

Sprout Social

AUGUST 25, 2020

— Reddit (@reddit) August 13, 2020. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. And if nothing else, Reddit is a brilliant place to conduct market research and maintain a pulse on trends in your industry and beyond.

User-Generated 145

User-Generated Promotion Marketers Marketing 145

Econsultancy

FEBRUARY 23, 2022

The report also yielded some interesting insights into the demographics of who is getting more involved in gaming: it found that 74% of parents in the US now play games at least weekly with their children, up from 55% in 2020’s edition of the report. Between 2019 and 2020, the number of European gamers swelled from 278.55

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Sprout Social

JULY 15, 2021

By the same token, team members beyond marketing can widen your perspective to refine your messaging and content decisions. According to 72% of executives surveyed , social data is already the top data source used to inform business decisions, even more so than market research. — ella dawson (@brosandprose) June 16, 2020.

Transform 138

Transform eCommerce Management Education 138

Hubspot Marketing

FEBRUARY 20, 2023

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives.

CMO 103

CMO Communications SEO Marketers 103