Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service.

Transform

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. DO: Be crystal-clear.

Gen Z

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z

Hubspot Marketing

JUNE 26, 2025

So, Avis took this to heart and decided to flaunt their second-place ranking, showing that they were still among the best but just shy of perfection. In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters.

Non-Profit

Hootsuite

NOVEMBER 28, 2024

Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement. In 2020, the marketer ran a Pinterest campaign for a fashion e-commerce client that struggled to achieve conversions at the company’s price point. Olivia can relate.

Gen Z

Sprout Social

OCTOBER 7, 2024

Launched in 2020, YouTube Shorts are vertical short-form videos, similar to TikTok videos or Instagram Reels. Why you should schedule your YouTube Shorts Scheduling your content in advance on the native platform is a good place to start. What are YouTube Shorts? Under Visibility, you should now see your scheduled date and time.

Entertainment

Martech

JULY 7, 2025

Tool : ChatGPT When IFamily Feud: Email Marketing Edition at Email Innovations World was a hit from when I first ran it in 2020. This is a great place to start if you’re unsure how to incorporate AI into your daily routine. Categorizing survey responses: From chaos to ‘Top 6 answers on the board!’ Not even close.

Copywriting

Martech

SEPTEMBER 24, 2024

of total revenue, down from a high of 11% in 2020 and 9.1% Why take money from some fun place, like influencer marketing and add it to something that works well enough without it? The average marketing budget is 7.7% What’s more troubling is what companies are spending their money on.

CMO

Litmus

JULY 31, 2024

Overall email volume up 13% since 2020, expected to grow another 13% by 2026. Used in the right places, these tactics can create real interest and make the email far stickier and more engaging just from a visual interest standpoint. Email is both at an all-time high in volume and in return on investment (ROI).

Logistics

illumin

NOVEMBER 12, 2024

California was the first state to introduce its own privacy legislation in 2020, followed by Virginia the following year. California Privacy Rights Act The first state-wide privacy legislation to pass was the California Privacy Rights Act (CPRA) in 2020. Since then, similar laws have been passed in Colorado, Connecticut, and Utah.

Law

Sprout Social

APRIL 21, 2025

Some popular videos feature influencers traveling to beautiful places, sampling expensive cuisine and providing bucket list inspo. Places that go viral on TravelTok have seen boosts in attendance, attracting global audiences that may not have known about them before. Ether explains.

Branding

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Gen Z

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36

User-Generated

Backlinko

OCTOBER 21, 2024

Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. The perfectly placed garnishes? I’ll also share how to make information gain part of your content workflow. But first, let’s touch on how Google thinks about knowledge.

SEO

illumin

DECEMBER 5, 2024

Google will eventually run out of time to eliminate cookies on Chrome, with major competitors Safari and Firefox already cookie-free since 2020 and 2023. Anthony Katsur, CEO of the IAB Tech Lab had a similar sentiment, “The industry will likely end up in the same place. But while this hold is indefinite, it likely won’t be forever.

Advertising

Hubspot Marketing

APRIL 21, 2025

When TikTok surged in popularity in 2020, many brands were scrambling to find their audience on the app despite it having already been around for two years. Not a single hair is out of place, and there isn't a bead of sweat on it. Brands will find and test new/emerging social media platforms.

Social Media Marketing

Hubspot Marketing

JUNE 10, 2025

1) or 800 x 800 px (1:1) Specs to keep in mind: Max file size: 5 MB (images) or 15 MB (GIFs on desktop) Accepted formats: JPG, PNG, GIF Recommended to avoid placing text too close to the edges—cropping can vary across mobile and web LinkedIn Common ad formats: Sponsored content: 1200 x 627 px (1.91:1)

Real Estate

Hootsuite

APRIL 9, 2025

adults, doubling in popularity since 2020. adults often get news from YouTube This figure has risen from 23% in 2020 to 32% in 2024. Back in 2020, Facebook held the edge with 36% of U.S. Facebook took second place with 28% and YouTube was third with 22%. TikTok is a major news source for 52% of U.S. Nine out of 10 U.S.

Gen Z

Search Engine Land

JULY 2, 2024

Also, many of those zero-click searchers were never your target user/client in the first place, according to technical SEO consultant Pedro Dias on X. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. Here are more findings from the study. Clicks to Google properties.

User-Generated

Unbounce

JANUARY 6, 2025

Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors. Why it’s important: Tracks metrics to understand user behavior.

User-Generated

Duct Tape Marketing

DECEMBER 18, 2024

think 2025 is going to make 2020, the change of 2024 pale in comparison. Do I have a system in place to make it work? We're going to explore an issue that I probably will be selling. solutions more directly for, but I want to get, I want to dive into what I think is at the crux of where we're going. There's a lot.

CMO

Search Engine Land

JULY 8, 2024

May 27, 2020: Google Search Console adds Core Web Vitals report. But the gist is that Google Search Console is a place that helps you better understand how your website is performing. 8, 2018: Google experiments with domain properties. June 26, 2019: Google Search Console adds mobile-first indexing features.

SEO

Hootsuite

JANUARY 15, 2025

LinkedIn hired more Black and Latino senior staff in 2024 In 2020, LinkedIn made a commitment to double the number of U.S. Coming in second place is India with 143 million users, followed by Brazil with 81 million users, and the United Kingdom with 41 million users. 32% of U.S. adults use LinkedIn According to Pew Research, 32% of U.S.

User-Generated

Welcome Software

OCTOBER 2, 2024

Convenience: Buyers can place orders at any time, from anywhere, without needing to contact a sales representative. They saw a year-over-year increase in online orders by more than 50% and estimated that eCommerce could account for up to 20% of their business in 2020.

Manufacturing

Hootsuite

JANUARY 17, 2025

Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. The tool also makes it easy to create custom reports to showcase your results to your stakeholders and share insights with your team.

Promotion

Litmus

JUNE 17, 2025

With email personalization tools and deliverability insights, you can build better segments, personalize content at scale, and keep an eye on metrics like inbox placement and engagement Inboxes are noisy places. But it’s harder to scale without the right tools in place.) “ We need to talk about personalization.

Branding

Whos Mailing What

JUNE 13, 2025

With artificial intelligence in place, businesses have the freedom to plan, create, and manage print campaigns that feel personal and, most importantly, relevant. Understanding the role of AI in direct mail Direct mail marketing isn’t limited to sending the same flyer to thousands of random addresses anymore. All Rights Reserved.

Direct Mail

Sprout Social

JULY 18, 2025

For example, a 2020 study found that weather elements like temperature, cloud cover and precipitation have a significant impact on consumers’ moods and, therefore, their shopping patterns. With the ability to manage all your social initiatives in one place, you can reduce friction for both your potential customers and your team.

Retail

Buffer Marketing

APRIL 18, 2025

Of course, the grant is much less than childcare costs in a year in most places, but still.)  By 2020, that number had increased to 1.2 For example, a family with an at-home parent often did not pay for external childcare, but these were the teammates whose spouses were eligible for the grant. (Of   Over to you! 

Place

Duct Tape Marketing

JUNE 11, 2025

In fact, I've used in many presentations a slide where I've got all these lines running all over the place that the buyer journey is not this straight line that it is. We can't necessarily move them in a linear path. And I think that's where a lot of people leave a lot of money on the table is by not even thinking about those.

Customer Journey

Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” You guys IPO’d in like 2020, sorry, 2015, is that roughly correct? Again, like really focused on organic owned channels and kind of starting with content as, as the place to kind of move the needle.

SEO

SocialPilot

JANUARY 19, 2025

If your curiosity is piqued, you’ve come to the right place. In 2020, Google blocked or removed 55 million reviews , which violated its policies. Online Review Statistics for Restaurant With 46%, Google reviews were the most trusted place for users to look for restaurant ratings and feedback online.

Shoppers

Martech

JUNE 13, 2025

Between 2020 and 2023, it was gold rush season. ” And whether they should even be compared in the first place. Ten years after they first emerged, CDPs finally got their nod from Gartner — a birthday gift wrapped in validation. But something’s off. Once the darling of martech, the CDP has gone from must-have to maybe.

Transform

Animalz blog

AUGUST 13, 2024

In 2020, I quit my job and went full-time on Skiplevel, which I had been working on the side. And so now when I have something to say, it’s coming from a place of knowing I have a lot to share that I think is really valuable. Tim: Can you give a quick pitch of your company, your product, and yourself?

Energy

Hubspot Marketing

APRIL 22, 2025

I have been at places where anybody can request an email, and it makes it hard for others or even me as the email marketing manager to keep up with what's being sent out, shares Loyd. One key way to right-size your email sends is to coordinate your email marketing strategy across departments. Who is Lenny, you ask?

Email Marketing

Sprout Social

MARCH 13, 2025

With the right tools , X is a great place for businesses to monitor their brand reputation and stay connected to customers. Having more than tripled globally since 2020 , influencer marketing is no fad, but a marketing powerhouse. It’s known as a hub for quick updates, unfiltered thoughts and real-time discussions.

Gen Z

Duct Tape Marketing

NOVEMBER 28, 2024

He is a political communications expert known for his work with Andrew Yang during the 2020 presidential election. At the end of that idea, in silence, you click the second Lego block in place with the first. And that's where that moment of clicking takes place. This is John Jantsch and my guest today is Michael Chad Hoeppner.

Communications