Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 117

Retail Advertisers Advertising Price 117

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict?

Law 123

Law Analytics Advertising Advertisers 123

Sprout Social

OCTOBER 7, 2024

Launched in 2020, YouTube Shorts are vertical short-form videos, similar to TikTok videos or Instagram Reels. Why you should schedule your YouTube Shorts Scheduling your content in advance on the native platform is a good place to start. What are YouTube Shorts? Under Visibility, you should now see your scheduled date and time.

Entertainment 124

Entertainment Place Analytics Management 124

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Is this the kind of place where youd choose to spend your time online?

Law 129

Law User-Generated Email Marketing Education 129

Martech

AUGUST 1, 2024

When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator.

Email Marketing 133

Email Marketing Food Marketing Marketers 133

illumin

NOVEMBER 12, 2024

California was the first state to introduce its own privacy legislation in 2020, followed by Virginia the following year. California Privacy Rights Act The first state-wide privacy legislation to pass was the California Privacy Rights Act (CPRA) in 2020. Since then, similar laws have been passed in Colorado, Connecticut, and Utah.

Law 98

Law Advertising Advertisers Health 98

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. DO: Be crystal-clear.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Hootsuite

APRIL 9, 2025

adults, doubling in popularity since 2020. adults often get news from YouTube This figure has risen from 23% in 2020 to 32% in 2024. Back in 2020, Facebook held the edge with 36% of U.S. Facebook took second place with 28% and YouTube was third with 22%. TikTok is a major news source for 52% of U.S. Nine out of 10 U.S.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36

User-Generated 119

User-Generated Advertisers Advertising Marketing 119

Martech

SEPTEMBER 24, 2024

of total revenue, down from a high of 11% in 2020 and 9.1% Why take money from some fun place, like influencer marketing and add it to something that works well enough without it? The average marketing budget is 7.7% What’s more troubling is what companies are spending their money on.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Litmus

JULY 31, 2024

Overall email volume up 13% since 2020, expected to grow another 13% by 2026. Used in the right places, these tactics can create real interest and make the email far stickier and more engaging just from a visual interest standpoint. Email is both at an all-time high in volume and in return on investment (ROI).

Logistics 107

Logistics Customer Journey Copywriting User-Generated 107

illumin

DECEMBER 5, 2024

Google will eventually run out of time to eliminate cookies on Chrome, with major competitors Safari and Firefox already cookie-free since 2020 and 2023. Anthony Katsur, CEO of the IAB Tech Lab had a similar sentiment, “The industry will likely end up in the same place. But while this hold is indefinite, it likely won’t be forever.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Unbounce

JANUARY 6, 2025

Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors. Why it’s important: Tracks metrics to understand user behavior.

Price 111

Price User-Generated Copywriting Analytics 111

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 115

Gen Z Analytics Fashion Management 115

Sprout Social

APRIL 21, 2025

Some popular videos feature influencers traveling to beautiful places, sampling expensive cuisine and providing bucket list inspo. Places that go viral on TravelTok have seen boosts in attendance, attracting global audiences that may not have known about them before. Ether explains.

Branding 115

Branding Finance Fashion Health 115

Hootsuite

NOVEMBER 28, 2024

Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement. In 2020, the marketer ran a Pinterest campaign for a fashion e-commerce client that struggled to achieve conversions at the company’s price point. Olivia can relate.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hootsuite

JANUARY 15, 2025

LinkedIn hired more Black and Latino senior staff in 2024 In 2020, LinkedIn made a commitment to double the number of U.S. Coming in second place is India with 143 million users, followed by Brazil with 81 million users, and the United Kingdom with 41 million users. 32% of U.S. adults use LinkedIn According to Pew Research, 32% of U.S.

User-Generated 115

User-Generated Education Real Estate Transform 115

Sprout Social

MARCH 14, 2022

Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. In 2020, they partnered with civil rights activist, Colin Kaepernick, for the release of their Change The Whirled flavor. — Foot Locker (@footlocker) June 24, 2020.

Branding 139

Branding Transform Fashion Health 139

Sprout Social

AUGUST 30, 2021

The best multichannel marketers know where their target customers are, why and what kinds of content resonates in each place. HeatherBadenoch) December 9, 2020. Here are a few ways the streaming giant’s 2020 campaign built brand awareness, inspired customer loyalty, generated leads and compelled businesses to advertise on Spotify.

User-Generated 145

User-Generated Customer loyalty Advertising Advertisers 145

Hubspot Marketing

APRIL 21, 2025

When TikTok surged in popularity in 2020, many brands were scrambling to find their audience on the app despite it having already been around for two years. Not a single hair is out of place, and there isn't a bead of sweat on it. Brands will find and test new/emerging social media platforms.

Social Media Marketing 87

Social Media Marketing User-Generated Influencer Marketing Customer Journey 87

Buffer Marketing

SEPTEMBER 25, 2024

I knew nothing about TikTok when I started my account in March 2020. Even as the platform has changed, I still feel like it’s the easiest place to grow an audience quickly. The manager’s commission felt worth it to make this income stream as easy as possible. If it’s not clear, I am a big fan of TikTok.

Branding 108

Branding Thought Leadership Health Management 108

Marketing Insider Group

JULY 27, 2021

Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated. That all changed with the onset of the pandemic in early 2020. But despite these advances, VR and AR content never quite managed to gain widespread consumer adoption. Quick Takeaways.

Real Estate 145

Real Estate Transform Retail Shoppers 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2020. Best Website Designs from 2020. Award: Site of the Day (2020), Awwwards. Award: Honorable Mention (2020), Awwwards. Award: Honorable Mention (2020), Awwwards. Award: Honorable Mention (2020), Awwwards. Award: Corporate Website (2020), Red Dot. Swab the World.

Place 145

Place Promotion Transform Product 145

Unbounce

JUNE 21, 2022

By 2020, the business was the second-largest dive shop in Australia. As 2020 kicked off, the team prepped for another bumper season. Australia’s borders were closed for the better part of 2020 and 2021. Just getting people to look at a page in the first place is hard enough. Ugh, that’s *so* 2020.

Food 140

Food Customer Place SEO 140

Chief Martec

MAY 3, 2022

Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech 2022 report. These are good questions to ask.

Marketing 145

Marketing Marketers Place Product 145

Marketing Insider Group

OCTOBER 27, 2021

With a solid Conversational Marketing strategy in place, you can tap into prospects’ heads, guide leads through your sales funnel , and maintain a high level of satisfaction with existing customers. How to Boost Your Conversational Marketing Strategy with Chatbots, Business 2 Community (October 21, 2020). Levy, Jason. Jovic, Danica.

Shoppers 145

Shoppers Conversational Marketing Communications Marketing Strategy 145

Search Engine Land

JULY 8, 2024

May 27, 2020: Google Search Console adds Core Web Vitals report. But the gist is that Google Search Console is a place that helps you better understand how your website is performing. 8, 2018: Google experiments with domain properties. June 26, 2019: Google Search Console adds mobile-first indexing features.

SEO 106

SEO Transform Health eCommerce 106

Hootsuite

JANUARY 17, 2025

Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. The tool also makes it easy to create custom reports to showcase your results to your stakeholders and share insights with your team.

Promotion 105

Promotion Thought Leadership Health Non-Profit 105

Hubspot Marketing

OCTOBER 31, 2022

Short-form video took off in early 2020 and shows no signs of slowing down. Back then, TikTok was the number one place to go for short-form content. In fact, a 2020 Edelman Trust Barometer survey revealed that many consumers see trust as a leading factor in their purchasing decisions. Short-form video will be a priority.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Martech

JUNE 21, 2023

In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. 2020: Google Analytics 4 is unveiled as UA’s replacement. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history.

Analytics 145

Analytics Place Marketing Marketers 145

Sprout Social

JULY 22, 2021

Promoted Tweets show up in several places such as search results, user profiles and timelines. — Gopuff (@gopuff) June 4, 2020. — Keepsake – Your Photos Printed and Framed (@givekeepsake) November 4, 2020. — MANSCAPED™ (@manscaped) April 3, 2020. — Patreon (@Patreon) August 21, 2020.

Advertising 145

Advertising Advertisers Promotion Branding 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketing 137

Adobe Experience Cloud Blog

OCTOBER 21, 2020

Everyone is going to have their own story to tell when we reflect on the start of 2020. To do this well, we also needed to develop and execute the right programs to capture leads, place them in relevant lead nurturing campaigns, and ultimately pass them to Sales (at the right point in time).

Thought Leadership 174

Thought Leadership Advertising Advertisers CRM 174

The CMO Survey

MARCH 28, 2023

percent), while having the right operating model is in second place (19.4 percent in February 2020 to 13.5 Social and Mobile Spending Marketing spending on mobile activities is predicted to match the peak 2020 levels in the next 12 months and is expected to grow 80 percent in five years. percent in this survey.

CMO 130

CMO Finance B2C Marketing 130

Hubspot Marketing

MAY 5, 2022

HR professionals are tasked with identifying these issues through internal NPS surveys , meetings, and other methods, then putting systems in place to address them. For instance, there has been a shift to remote work since the start of the pandemic in 2020.

Management 130

Management Law Communications Promotion 130

Sprout Social

AUGUST 2, 2022

Plus, in an era of social distancing, these real-time videos can help take the place of live events. In 2020, 70% of people watched an event live on YouTube. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021. That gives you a lot more time to make an impression.

Gen Z 145

Gen Z Promotion Shoppers Energy 145