Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 119

Retail Advertising Advertisers Price 119

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. This negative association diminishes brand value and makes consumers wary of the advertised products or services. The study found that: Only $0.36

User-Generated 121

User-Generated Advertising Advertisers Marketing 121

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. of total revenue, down from a high of 11% in 2020 and 9.1% Why take money from some fun place, like influencer marketing and add it to something that works well enough without it? We could see that email marketing was our saving grace.

CMO 128

CMO Email Marketing Influencer Marketing Promotion 128

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better.

Branding 110

Branding Finance Fashion Health 110

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.

Product 116

Product Management Customer Promotion 116

Buffer Marketing

AUGUST 10, 2022

And after months of conversations with community leaders to listen to their stories, their needs, and their solutions, I felt that helping improve access to jobs and social programs was the biggest way I could make a positive impact on this place that I now called home. But I had to remember that my customers in the U.S.

Product 27

Product Energy Education Customer 27

Search Engine Land

JULY 8, 2024

May 27, 2020: Google Search Console adds Core Web Vitals report. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page. Currently, Google only supports product snippets for pages with one product.

SEO 106

SEO Transform Health eCommerce 106

Rock Content

JUNE 29, 2023

Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry. We cover all the trends that matter in the Digital Marketing landscape.

Product 98

Product Branding User-Generated CMO 98

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 115

Gen Z Analytics Fashion Management 115

Hubspot Marketing

APRIL 21, 2025

When TikTok surged in popularity in 2020, many brands were scrambling to find their audience on the app despite it having already been around for two years. Not a single hair is out of place, and there isn't a bead of sweat on it. Brands will find and test new/emerging social media platforms.

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Hootsuite

APRIL 14, 2021

This places WhatsApp ahead of other popular messenger apps: Facebook Messenger with 1.3 Most of WhatsApp’s new users in 2020 are in the USA. Following the States, the countries with the most WhatsApp downloads in 2020 were Brazil, the United Kingdom, India, then Mexico. The most WhatsApp calls ever made was New Year’s Eve 2020.

Communications 145

Communications Entertainment eCommerce Social Media Marketing 145

Sprout Social

MARCH 14, 2022

Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. In 2020, they partnered with civil rights activist, Colin Kaepernick, for the release of their Change The Whirled flavor. — Foot Locker (@footlocker) June 24, 2020.

Branding 138

Branding Transform Fashion Health 138

Sprout Social

APRIL 22, 2021

If your business targets this age group heavily with their products or services, TikTok is probably going to be a great platform for you to use in order to reach your audience. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store. TikTok generated $1 billion in revenue in 2020.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Buffer Marketing

SEPTEMBER 25, 2024

I knew nothing about TikTok when I started my account in March 2020. Even as the platform has changed, I still feel like it’s the easiest place to grow an audience quickly. For example, I casually shared my love for Melio in a video about how I manage partnerships (notice that I used that video reply feature too!)

Branding 108

Branding Thought Leadership Health Management 108

Sprout Social

AUGUST 30, 2021

The best multichannel marketers know where their target customers are, why and what kinds of content resonates in each place. By taking a social-first approach to creative production, businesses can avoid pushback from their social teams, last-minute requests for resized assets and low performance. HeatherBadenoch) December 9, 2020.

User-Generated 145

User-Generated Customer loyalty Advertising Advertisers 145

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?".

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

MARCH 29, 2021

Product shots of the lingerie the women wore were interspersed between the messages of empowerment and body positivity, so customers could easily shop the looks. For example, the CTA and product page link in every social post are customized to match the content. Even the little things make Adore Me’s Facebook campaigns a standout.

User-Generated 145

User-Generated Management Branding Product 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2020. Superlist is a productivity app that helps teams and individuals change the way they work. Best Website Designs from 2020. Award: Site of the Day (2020), Awwwards. Award: Honorable Mention (2020), Awwwards. Award: Honorable Mention (2020), Awwwards. Swab the World.

Place 145

Place Promotion Transform Product 145

Backlinko

OCTOBER 21, 2024

Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. The perfectly placed garnishes? For instance, they used their product features to create the State of Video live event. The punchline? That’s no accident.

SEO 100

SEO Finance User-Generated Food 100

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. million in sales in a single day in China on July 1, 2020. Gauge customer sentiment.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Animalz blog

AUGUST 13, 2024

When software engineer Irene Yu founded Skiplevel , an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target audience. Tim: Can you give a quick pitch of your company, your product, and yourself? Her solution? This makes communication difficult.

Energy 62

Energy Education Communications Management 62

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Hubspot Marketing

MARCH 22, 2021

As HubSpot's Chief Product Officer, this customer-first principle is my guiding light when it comes to product development. And it's the reason why we don't buy technology when we want to deliver a new product to our customers. We build it. This build-first approach is becoming increasingly rare in our industry. We're different.

CRM 145

CRM Customer User-Generated Product 145

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent in February 2020 to 13.5

CMO 130

CMO Finance B2C Marketing 130

Marketing Insider Group

JULY 27, 2021

Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated. That all changed with the onset of the pandemic in early 2020. Think first about which of these strategies aligns best with the story your brand needs to tell to sell your product. Quick Takeaways.

Real Estate 145

Real Estate Transform Retail Shoppers 145

Chief Martec

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). But we want this community resource to be something that is updated on a more continuous basis. These are good questions to ask.

Marketing 145

Marketing Marketers Place Product 145

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. This is vital, especially for the audience who are researching and are not familiar with your product or services. Why Creating Awareness Is Important: Conversion is impossible when your potential customer is unaware of your brand and product. With over 5.22

Social Media Marketing 75

Social Media Marketing User-Generated Marketing Marketers 75

Hootsuite

MAY 26, 2021

They clearly outline how their product solves a problem for moms. In the last six months of 2020, 25% of Americans ages 18 to 34 made a purchase via social media. Social media platforms gained 490 million users in 2020 alone. of American Facebook users made a purchase via Facebook in 2020. That’s a 13.2%

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Hubspot Marketing

MAY 5, 2022

There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. Learn what it is and the key functions every HRM needs to operate.

Management 132

Management Law Communications Promotion 132

Hubspot Marketing

OCTOBER 31, 2022

Short-form video took off in early 2020 and shows no signs of slowing down. Back then, TikTok was the number one place to go for short-form content. That's likely because three key goals B2C brands will have when running marketing campaigns in 2022, will be i ncreasing brand awareness (49%), advertising products (44%).

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Sprout Social

JUNE 2, 2021

You might sign up for text alerts to get a discount, order a product online, get a confirmation email but then need to call a service number to get customer support. MOO: 2020 was a challenging year, but at the same time, it was a year of accelerated digital transformation. The customer experience is extremely disjointed.

Customer 142

Customer Transform Shoppers Customer loyalty 142

Hootsuite

MARCH 30, 2021

of global internet users purchased a product online in 2020. So, if you’re building a social media presence for your ecommerce from scratch or looking for ways to refresh your marketing strategy, you’ve found the right place! Use this objective to pull products from your catalog into ads. or combine some (or all!)

eCommerce 145

eCommerce User-Generated Advertising Advertisers 145

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121