Sprout Social

MARCH 17, 2020

Now, users can also send pictures, videos, GIFs and emojis via DM. Now let’s dive deeper into the times when sending a private Twitter DM can work to your advantage as a marketer. We’ll also give you some tips and tricks as to how you can use Sprout Social to integrate Twitter DMs into your social media marketing strategy.

Social Media Marketing 142

Social Media Marketing Marketing Strategy User-Generated CRM 142

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Martech

JANUARY 13, 2025

Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. Dig deeper: U.S.

Law 129

Law User-Generated Email Marketing Education 129

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Those updates can include everything from a Twitter story update, to users changing who can reply to Tweets, to increased context around Twitter trends. Top Twitter updates you need to know in 2020.

Health 145

Health Social Media Marketing User-Generated Promotion 145

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Sprout Social

FEBRUARY 6, 2020

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. Facebook updates.

User-Generated 145

User-Generated Social Media Marketing Education Promotion 145

Hootsuite

JULY 29, 2020

Here are the new Instagram updates for July 2020. Top Instagram updates you need to know in 2020. July 2020 Instagram updates. Here are Instagram’s latest updates as of July 2020. TikTok’s departure from the Indian market leaves ripe opportunity for Instagram. Source: Instagram. View this post on Instagram.

Health 145

Health Food User-Generated Advertising 145

Buffer Marketing

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content.

User-Generated 111

User-Generated Product Branding Retail 111

Hootsuite

FEBRUARY 10, 2020

These are the four social media apps that are the bare minimum for any social media marketer. They represent the biggest social platforms out there right now. Let’s be honest: If you aren’t using them, are you really a social media marketer? billion monthly active users.

User-Generated 145

User-Generated Marketers Marketing Analytics 145

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. General social media demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. Source: LinkedIn 5.

User-Generated 115

User-Generated Education Real Estate Transform 115

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads.

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. 433 million users are nothing to sniff at either.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. billion monthly active users. Forecasts suggest growth will remain slow in 2020.

Social Media Marketing 112

Social Media Marketing User-Generated Advertising Advertisers 112

Neil Patel

NOVEMBER 4, 2020

They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. No doubt, there are hundreds, if not thousands of Amazon marketing companies. Most of these ranked agencies offer the same services or only have Amazon marketing as one of their numerous services.

Shoppers 139

Shoppers Transform Marketers Marketing 139

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. For example, two-thirds of Facebook users say they visit a local business Facebook Page at least once a week. For example: generating leads. As a marketer, you should want that too.

Marketers 145

Marketers Marketing User-Generated Promotion 145

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post. Instagram user stats.

User-Generated 112

User-Generated Gen Z Marketers Marketing 112

Hootsuite

JANUARY 17, 2025

Knowing what youre trying to achieve on social media determines who you need to speak to. You need an audience of politically active, informed social media users. You’ll also want to connect with political leaders and members of the media. The user with the third-most influence had only 513.

Promotion 105

Promotion Thought Leadership Health Non-Profit 105

Hubspot Marketing

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Hubspot Marketing

OCTOBER 11, 2023

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Sprout Social

MAY 12, 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 75

Gen Z Transform Fashion Food 75

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? billion of the total active users, which is a staggering 32% of the world’s population over the age of 13. Globally, the average Facebook user has clicked 12 ads in the last 30 days.

Advertising 99

Advertising Advertisers User-Generated Social Media Marketing 99

Hootsuite

AUGUST 19, 2020

What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine , which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer. — Coors Light (@CoorsLight) April 28, 2020. We’re buying. Beer purch.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

AUGUST 17, 2020

Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. Confinement during the pandemic has people using social media more all over the world. So where does that leave your brand’s social media marketing strategy ?

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million active internet users by 2029.

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? Outline social selling tips and best practices. List 3 essential social selling tools.

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

Social Media Marketing 145

Social Media Marketing User-Generated Health Copywriting 145

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Social curation and bookmarking sites. Social networking sites. Curate and promote user-generated content via branded hashtags.

User-Generated 145

User-Generated Social Media Marketing Marketers Marketing 145

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. So, why not take a moment to talk about examples of a great online marketing strategy? Social media marketing. Content Marketing. Keep reading! A tip to start.

Marketing Strategy 72

Marketing Strategy User-Generated Marketers Marketing 72

Hubspot Marketing

MARCH 23, 2020

Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Undoubtedly, online tools and experiences are an integral part of a modern marketer's role. In 2020, there will likely be a rise of virtual conferences. Examples of Virtual Conferences.

Non-Profit 145

Non-Profit User-Generated Management Social Media Marketing 145

Hubspot Marketing

MAY 2, 2023

It was originally launched in Japan in 2020 and became available in the U.S. At its core, Lemon8 is a photo-sharing app designed to inspire users. By the end of 2022, over 450 million active users were on Pinterest. Not too shabby, though the user base is significantly smaller than the likes of YouTube (2.6

Real Estate 141

Real Estate User-Generated Fashion Food 141

Sprout Social

JULY 23, 2020

Cloth face coverings… Posted by CDC on Friday, July 17, 2020. However, social media and healthcare are about so much more than follower-count. Providers are responsible not only to help guide the public through an actual crisis but also fact-check users as well. — CDC (@CDCgov) July 16, 2020.

Health 145

Health Education User-Generated Retail 145

Rock Content

JUNE 15, 2020

Instagram is now one of the most popular social networking applications in the world. It now has more than a whopping one billion monthly active users from common people, content writers and bloggers , marketers , and business owners. So it can provide you with a unique audience reach compared to other social platforms.

User-Generated 75

User-Generated Social Media Marketing Advertising Advertisers 75