Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 141

Customer Gen Z User-Generated Health 141

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Understand the metaverse.

Gen Z 140

Gen Z Branding Transform Millennials 140

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 142

Branding Millennials Fashion Communications 142

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. How can you stay ahead of what’s new? Content Experience. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Millennials (survey respondents ages 24-39).

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Table of contents: What is co-branding?

Branding 133

Branding Millennials Promotion Price 133

Neil Patel

DECEMBER 28, 2021

Top Trends from the 2021 Google Search Trends Report. 2021 saw searchers looking for “how to heal” and “how to be hopeful.” This theme resonated in more concrete searches as well with high volume searches including, “how to start a business in 2021” and “how to get a job in 2021.”. For marketers, that data can be gold.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Sprout Social

JUNE 29, 2021

And in the first half of 2021 alone, the creator economy recorded a booming $1.3 In short: creators are hot—and it’s no surprise brands want in. If brands are serious about working with content creators, they need to first understand how the creator economy operates. — Def Noodles (@defnoodles) March 28, 2021.

Branding 140

Branding Non-Profit Millennials PR 140

Econsultancy

AUGUST 8, 2022

GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older.

Gen Z 108

Gen Z Millennials Branding 108

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021.

Branding 136

Branding Fashion Gen Z User-Generated 136

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. One-third of millennials regularly listen to podcasts. (

Gen Z 143

Gen Z Advertising Advertisers Millennials 143

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content.

Gen Z 127

Gen Z Millennials Retail Price 127

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 What Brands Can Learn. August 7, 2022.

Gen Z 138

Gen Z Branding User-Generated Millennials 138

Adobe Experience Cloud Blog

AUGUST 4, 2017

Here are some stats to consider as you vet social media channels for your organization/brand: Facebook. The most viewed brand videos are on average 31–60 seconds long. Two-thirds of Pins currently on the channel highlight a brand or product. million users by 2021. 79% of internet users (68% of all U.S. Edison Research.

Branding 134

Branding Thought Leadership Millennials Social Media Marketing 134

Hubspot Marketing

OCTOBER 27, 2023

Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022.

Gen Z 125

Gen Z Millennials eCommerce Social Media Marketing 125

Neil Patel

JUNE 3, 2021

Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. Toast, a well know dog, uses her Internet fame to promote a variety of brands, including coffee, bottled water, and even thigh chafing sticks. What Is Influencer Marketing?

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. In addition, content that they share will enjoy eight times more engagement than content that you share on your official brand channels. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps. Processing.Please wait.

Gen Z 134

Gen Z Advertising Advertisers Millennials 134

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). Not necessarily. They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

JULY 8, 2021

With shops forced to shut their doors and relentless lockdowns to contend with, it’s one of the easiest ways for brands to maintain a connection with their audience. It’s not just brands that are upping their social media usage, though. Instagram is also a firm favourite for keeping track of brands, but it has a much younger audience.

Gen Z 142

Gen Z Millennials eCommerce Thought Leadership 142

Sprout Social

AUGUST 24, 2021

The trend might appear to some as creatives and brands lacking fresh ideas or mitigating risk by banking on past popularity to fuel future success, but it goes deeper than that. More often than not, the feeling of nostalgia clings to positive memories, so when a brand, event or product is a part of that memory, they’re at an advantage.

Food 143

Food Millennials PR Marketing 143

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. — Michaela Mendes (@mmendeswrites) November 9, 2021. Why are buyer personas important?

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketing 129

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. This is an 8% decline in high school users from February of 2021. million gain over 2021. of LinkedIn users while only 2.9%

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. This can either be branded with your name or be topic-based. R.I.P. Yahoo Groups.).

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. In fact, the app has become synonymous with fun, "snackable" content that attracts Gen-Z and millennial audiences.

Gen Z 138

Gen Z Millennials Price Social Media Marketing 138

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. It creates a relationship between consumers and brands through associations. Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. This compares to 32% who live in suburban areas and 30% in urban areas, according to Pew Research’s 2021 survey of social media users. million people.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

JUNE 21, 2022

Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. duet with @samsmith. ?

Non-Profit 124

Non-Profit Gen Z Millennials User-Generated 124

Hootsuite

OCTOBER 8, 2020

Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. Now, brands are tapping into the creator economy to work with content creators for their campaigns and programming on a day-to-day basis. — The Voice of Marketing (@LeboLion_SA) September 15, 2021.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact.

Gen Z 144

Gen Z Education Marketing Marketers 144