Hubspot Marketing

APRIL 4, 2024

How much does Instagram influencer marketing cost? How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 103

Influencer Marketing Branding Gen Z Marketing 103

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 73

Entertainment Social Media Marketing User-Generated Promotion 73

Hootsuite

JULY 29, 2021

If you accidentally share something that doesn’t give you commercial rights, you might be in violation of copyright law — which could mean some serious consequences for your brand, or even you personally. In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots. Not sure what to search for? FoodiesFeed.

Law 145

Law Food Retail Management 145

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. 65% had already made social commerce purchases. Why we care.

Branding 109

Branding Shoppers Place Management 109

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Why Does Social Media Marketing Matter For Dentists?

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Bannerflow

MARCH 11, 2021

That’s why having a strategy and framework in place is important – and employee upskilling should be a part of this. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Plus, we consider whether in-house marketing could be just what you need.

Transform 98

Transform Marketing Marketers Advertising 98

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. . YoY increase in comments.

Price 101

Price PR Education Analytics 101

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Unless it really doesn’t align with your social media strategy, sharing the occasional TBT post is a straightforward way to have a little fun. And if you’re expanding your reach, you’re introducing potential new followers to your brand.

Branding 145

Branding Automobile Fashion Copywriting 145

Hootsuite

NOVEMBER 24, 2022

billion in the United States alone in 2021. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. Pantee also plants one tree for every order placed (resulting in over 1,500 trees planted!)

Branding 89

Branding Fashion Retail Customer Acquisition 89

Hootsuite

SEPTEMBER 24, 2022

This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered. And what should we call it on social media? What role should brands play on social media on September 30?

Branding 100

Branding Non-Profit Place Promotion 100

Hootsuite

JULY 12, 2022

Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. That’s a good thing—and it’s entirely because of social media. hot dog combo.

Branding 115

Branding Whitepaper Food Energy 115

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. twitter’s main character today is a master’s degree in social media. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021.

Management 126

Management Social Media Marketing Education Communications 126

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). 85% of social media users want more videos from brands.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. With over 3.6 Instructions: 1.

Market Research 143

Market Research Social Media Marketing Marketing Marketers 143

Girl Power Marketing

DECEMBER 9, 2020

Most, if not all, of these changes are sure to remain in place and even continue to evolve even further. The same is true for marketing strategies. Now that we’re months into the pandemic, those strategies have taken hold and helped brands not just maintain their bottom line but often increase it. Purposeful Marketing.

eCommerce 52

eCommerce Shoppers Social Media Marketing Food 52

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Here at Sprout Social, that’s exactly what we help our customers do.

Health 92

Health Key Performance Indicator Analytics Industry Insights 92

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. — Michaela Mendes (@mmendeswrites) November 9, 2021.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. Impostors on social media present a real challenge for all major brands. Often, it’s scammers.

Branding 89

Branding Price Place Management 89

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Market research.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 112

Gen Z Influencer Marketing Social Media Marketing Finance 112

The CMO Survey

MARCH 28, 2023

Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021. Marketers report increasing the number of channels used, including returning to face-to-face channels, and relying more on social media to sell products and services.

CMO 130

CMO Finance Marketing Marketers 130

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hootsuite

FEBRUARY 10, 2022

The metaverse is hardly a brand-new concept, BUT the speed with which it recently began making headlines is impressive. And the meaning of “metaverse” seems to expand daily, as more and more recognizable brands and businesses begin to incorporate it into their long-term plans. Welcome to the next chapter of social connection.

Real Estate 142

Real Estate User-Generated Social Media Marketing Place 142

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Create Automated Marketing Workflows With Net-Results. Streamline and Simplify Marketing Automation With GreenRope.

CRM 145

CRM Price User-Generated Marketing 145

Hubspot Marketing

JULY 4, 2022

According to 2021 HubSpot Blog research on social media trends , 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. In addition, 52% of marketers who invested in it last year say it performed better than expected.

Social Media Marketing 98

Social Media Marketing Promotion Place Analytics 98

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach.

Management 95

Management Branding Influencer Marketing Advertising 95

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. When social distancing regulations eased up, its user base fell.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. — Daniel Dae Kim (@danieldaekim) February 20, 2021.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Moz

MARCH 28, 2021

What is empathetic marketing? For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. Empathy is believable when it creates authentic connections between brands and users.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Engagement is key to retaining loyal customers who can vouch for your brand.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Hubspot Marketing

NOVEMBER 1, 2022

As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. On no other social media platform does sound play such a pivotal role.

B2C 118

B2C Gen Z Marketing Marketers 118

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. Image Source. Let's be honest.

Gen Z 108

Gen Z Transform Entertainment Customer Journey 108

Buffer Marketing

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. What is a social media executive? For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern.

PR 109

PR Social Media Marketing Management Analytics 109

Sprout Social

AUGUST 10, 2021

This is something your team does so well, which is why we always ask for your input, but can be an intimidating place to start. As social media professionals, we are constantly tuned in to our audience… not just from managing our channels day-to-day, but by using Listening to uncover the conversations our audience is having in real time.

Logistics 120

Logistics Promotion Communications Management 120