Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious.

Video Marketing 128

Video Marketing Marketers Marketing Promotion 128

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. Deloitte’s Heat Test Report found 69% of brands with representation in ads saw an average stock gain of 44%. About the Diversity in Video Report.

Video Marketing 124

Video Marketing Marketers Marketing Advertising 124

Hubspot Marketing

JANUARY 5, 2021

More recently, short-form videos have taken over social media platforms. And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. For instance, a short-form video on Twitter can be up to 2:20 minutes. Short-Form Video Trends to Look Out For. More Behind-the-Brand Videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use video for new sales.

Branding 145

Branding Entertainment Education Video Marketing 145

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Select your video types.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Content Experience.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 115

Retail Gen Z Video Marketing Marketing Plan 115

Content Marketing Institute

MAY 14, 2018

But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Know the most critical component of video marketing.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse. Keep reading to find out.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Sprout Social

NOVEMBER 17, 2021

Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. The post The complete guide to YouTube Live in 2021 appeared first on Sprout Social.

Logistics 144

Logistics Analytics Promotion Health 144

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. That’s what a post from the Think With Google platform , a source for market trend insights, shows. Explainer Videos. Videos are known as a content format that offers quick consumption as its main advantage.

User-Generated 141

User-Generated Video Marketing Place Product 141

Sprout Social

JULY 1, 2021

It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. The types of social media content marketers find most valuable in 2021. No matter what your goals are for social, video can help you accomplish them.

Transform 145

Transform Food User-Generated Branding 145

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Martech

APRIL 17, 2025

year-over-year increase from 2023 and the most substantial gains since 2021. billion increase shows the increasing importance of first-party data ecosystems and closed-loop reporting as brands adapt to privacy regulations. Display grows despite smaller market share Overall display revenues hit $74.3 billion in revenue.

Retail 71

Retail Advertisers Advertising Marketers 71

Neil Patel

SEPTEMBER 17, 2021

Well, I’m here to tell you that video blogging still has huge potential. You will have to abide by the brand values and guidelines, but you should create something custom to make sure you are putting your best foot forward. To add a thumbnail to your video, click on the video in your video manager.

Real Estate 134

Real Estate Entertainment Promotion Content Marketing 134

Digital Marketer

SEPTEMBER 19, 2022

Alex has 10+ years experience in online marketing and branding. DigitalMarketer Courses: Email Marketing Mastery. He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Max has educated 10k+ and run ads for some of the biggest brands in the world.

Copywriting 71

Copywriting eCommerce Marketers Marketing 71

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. What are Facebook Reels?

Branding 96

Branding Social Media Marketing Promotion Marketers 96

Digital Marketer

SEPTEMBER 19, 2022

Alex has 10+ years experience in online marketing and branding. DigitalMarketer Courses: Email Marketing Mastery. He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Max has educated 10k+ and run ads for some of the biggest brands in the world.

Copywriting 69

Copywriting eCommerce Marketers Marketing 69

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? April 27, 2021. Test different video formats, too.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hootsuite

JANUARY 12, 2022

Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 EMBED] [link].

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line. Here are a few quick tips.

Shoppers 145

Shoppers Energy eBook Entertainment 145

Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. It positions your brand as an expert, authoritative leader in your industry. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

OCTOBER 8, 2020

Video Marketing. According to Cisco, video will comprise more than 80% of global Internet traffic by the year 2020. With an effective strategy, video marketing campaigns can engage the minds of millions in a short period of time. The app’s videos do a great job at hooking their audience with this strategy.

B2C 144

B2C Marketers Marketing Video Marketing 144

Hubspot Marketing

JUNE 22, 2022

In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. In fact, 31% of marketers are currently leveraging short-form video , and 29% plan to leverage it for the first time this year. This also allows video marketers to play with different content types on the same platform.

Gen Z 138

Gen Z Millennials Price Social Media Marketing 138

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” It’s not good business to be associated with vile conspiracy theories.

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Sprout Social

FEBRUARY 21, 2022

With Instagram making recent changes ( RIP, IGTV… ), let’s review the video formats available on the platform: Reels: Vertical, full-screen videos that can be up to 60 seconds long with major impact. Instagram Videos: Replacing the IGTV tab on your profile, all videos that aren’t Reels fall into this category.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Sprout Social

DECEMBER 6, 2021

Building relationships with viewers while maintaining your brand voice. Given how glued to YouTube the average viewer is, nurturing your brand community should be a top priority for long-term viewership and loyalty. Rather than present yourself as a faceless brand, you have a chance to make a meaningful impression on your viewership.

Management 145

Management Real Estate Food User-Generated 145

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketers 96

Martech

FEBRUARY 9, 2022

The study focused specifically on changes from 2019 to 2021, which covers pre-pandemic data, as well as how video consumption and marketing strategies evolved over the last two years. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video.

Marketers 106

Marketers Marketing Digital Marketing Customer 106

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. Image source. Remix Photos. Image Source.

Social Media Marketing 140

Social Media Marketing Marketers Marketing Promotion 140

Moz

MARCH 28, 2021

What is empathetic marketing? For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. Empathy is believable when it creates authentic connections between brands and users.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Trade Press Services Newsletter

DECEMBER 1, 2022

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments.

Whitepaper 130

Whitepaper Transform PR eBook 130

Sprout Social

DECEMBER 1, 2021

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. — Jacqueline Zote (@JacquelineZote) October 22, 2021.

Promotion 139

Promotion Video Marketing Marketing Strategy Branding 139

Search Engine Land

OCTOBER 27, 2023

So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” million accounts uploaded 696 million videos to YouTube from Oct. 16, 2021, to Oct. These videos got a total of 23.2 These videos got a total of 11.8

Transform 116

Transform Digital Marketing User-Generated Education 116