Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time? MarketingProfs B2B Forum. Dates: March 21-23, 2022.

Non-Profit 141

Non-Profit Marketers Marketing SEO 141

The CMO Survey

MARCH 28, 2023

While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. Digital marketing spending also slowed, but less dramatically: falling from a 15 percent increase in marketing spending in September to an 8.2 percent of marketers, up from 7.4

CMO 130

CMO Finance B2C Marketers 130

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Facebook is not yet fazed. Salesforce completed the acquisition of Slack in July 2021. Marketers this year are most interested in automation.

Law 117

Law Email Marketing New Technology Digital Marketing 117

Martech

SEPTEMBER 23, 2021

The marketing function has undergone monumental shifts in the past year, leaving leaders grappling with an array of challenges that make it difficult to focus on long-term growth. For one, the explosion of e-commerce and omnichannel in the past year means marketers are managing an increasing number of touchpoints to engage audiences.

Communications 137

Communications Marketers Marketing Customer Journey 137

Rock Content

AUGUST 2, 2023

To make that happen we developed an Acceleration Program in Digital Marketing for NGOs that works with education and employability for underrepresented people in Brazil. Community In addition to internal efforts, we also worked to empower the community by leveraging the impact of non-profit organizations.

Non-Profit 98

Non-Profit Education Law Digital Marketing 98

Lusha

JANUARY 26, 2021

It’s 2021 – go with SEO all guns blazing or lose. . Marketers who use automation to nurture leads see a 451% increase in qualified leads. Kick start automation into motion by: Launching digital marketing campaigns. Sending email marketing sequences. 2021 will see a whole lot more podcasts in the B2B world.

eBook 52

eBook CRM SEO Management 52

Neil Patel

DECEMBER 14, 2021

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in.

Customer 92

Customer Finance Fashion SEO 92

Martech

APRIL 27, 2022

Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data. New technologies are making old channels more accessible. It validates marketing expenses by tying ROI to initiatives.

Analytics 132

Analytics Customer Journey Marketing Marketers 132

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 billion users as of 2021 to 4.5 billion in 2021 to $97.1 B2B and B2C marketers say email is essential. Get the daily newsletter digital marketers rely on.

Email Marketing 124

Email Marketing B2C Law Marketers 124

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Girl Power Marketing

JANUARY 26, 2021

We’ve written about various influencer topics in the past, and one thing is clear: influencer marketing has evolved, and marketing strategies must also evolve to remain relevant. Here are some of the influencer marketing trends predicted for 2021. Of that 10%, however, 66% say they experienced success.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Welcome Software

OCTOBER 4, 2022

Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on Deloitte’s list of “12 areas of responsibility for a CMO.” When we were first inspired to define a new category in the digital marketing space, we looked outward.

Transform 40

Transform Marketing Marketers CMO 40

Welcome Software

OCTOBER 4, 2022

Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on Deloitte’s list of “12 areas of responsibility for a CMO.” When we were first inspired to define a new category in the digital marketing space, we looked outward.

Transform 40

Transform Marketing Marketers CMO 40

Unbounce

OCTOBER 15, 2024

For example, a digital marketing agency might create informative blog posts or videos that answer common questions potential clients have. When outbound lead generation is a good fit: Use it to target exactly who you want to work with or in new markets. Use it to attract folks already looking for what you provide.

User-Generated 98

User-Generated Marketers Marketing CRM 98

Exposure Ninja

JULY 4, 2023

By understanding these misconceptions, you can make informed decisions about which AI tools to use and how to incorporate them into your marketing strategies. AI is a useful tool for us marketers — not an enemy. Is your digital marketing underperforming ? The facts are correct; they’re just outdated.

eBook 52

eBook User-Generated Marketers Marketing 52

Unbounce

SEPTEMBER 2, 2024

You like experimenting and learning about new marketing techniques. 10 minute read Landing page optimization How to score double-digit conversion rates—A marketing hero’s journey May 27, 2021. Landing pages Conversion optimization Digital marketing Lead generation You’re looking to save money.

Price 90

Price Copywriting Real Estate SEO 90

Use Insider

FEBRUARY 16, 2022

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. This means getting close to the patterns of the customer journey , rather than following each customer’s journey – Digital Marketing Institute. ” – Hubspot.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Unbounce

JANUARY 23, 2025

Mitigate risks Theres always an element of risk in any new marketing campaign. Whether youre trying out new branding, introducing a new product, or otherwise trying something off the beaten path, youre going to face some risks. Landing pages Conversion optimization Digital marketing Lead generation

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

Mitigate risks Theres always an element of risk in any new marketing campaign. Whether youre trying out new branding, introducing a new product, or otherwise trying something off the beaten path, youre going to face some risks. Landing pages Conversion optimization Digital marketing Lead generation

Price 52

Price User-Generated Shipping eBook 52

Unbounce

MAY 16, 2024

Trying out new marketing tactics, ideas, and initiatives is always exciting, but unless you’re actively analyzing the results you generate… You won’t know what’s working and what’s not. Related articles A/B Testing How a three-word A/B test led to triple-digit conversion growth March 5, 2024. Updated on May 16, 2024.

eCommerce 52

eCommerce User-Generated Shipping Customer 52

Unbounce

MARCH 12, 2024

E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1 billion USD in 2021 and is projected to reach $848.12 billion USD by 2030, so the demand for digital educational content isn’t just growing—it’s exploding. Ecommerce Conversion optimization Landing pages Digital marketing

Product 59

Product eCommerce eBook Shipping 59

Neil Patel

SEPTEMBER 3, 2021

While managing your website content used to be a time-consuming, exhaustive process that took hours of coding, new marketing technology has automated cumbersome processes, allowing marketers to dedicate time to other important pursuits. If you’ve been keeping an eye on the news, you know that data breaches are on the rise.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Marketing operations. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Digital transformation.

Transform 114

Transform Customer Journey Analytics Entertainment 114

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 126

Transform Customer Journey Analytics Entertainment 126

CXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Then they increased their revenue from $2M to $6M in six months.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Martech

JULY 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you ready for embracing change as the new constant? You’re going somewhere with this new marketing technology.

Transform 128

Transform Manufacturing Advertisers Advertising 128

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. of the marketing budget by 2026.

Management 141

Management Marketers Marketing Key Performance Indicator 141

Martech

SEPTEMBER 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, how important are the features of a new marketing tool vs. cost? But in 2021 we saw a big shift. Read more here. Replacements: Features over cost.

Manufacturing 104

Manufacturing CRM Finance Advertisers 104