Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Interest in women’s sports mirrors newfound interest in other underappreciated events and athletes.

Transform 92

Transform Fashion Gen Z Food 92

The Drum

JUNE 24, 2025

The global marketing and brand strategy leader tells Tim Healey what it takes to grow a purpose-driven brand Gen Z genuinely loves. Since 2021, you’ve taken on a range of roles at Depop, recently relocating to New York as US brand and marketing lead.

Gen Z 61

Gen Z Branding Global Marketing Marketing 61

Hubspot Marketing

JANUARY 22, 2025

The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. Editor's note: This post was originally published in September 2021 and has been updated for comprehensiveness.

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

MAY 12, 2025

In 2021, it was Charli DAmelios Charli Cold Foam beverage ; the year before that, it was Ice Spice and her official Ice Spice Munchkins Drink. Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. We all know its coming.

Gen Z 83

Gen Z Fashion User-Generated Digital Marketing 83

The Drum

JUNE 27, 2025

But the introduction of name, image, and likeness (NIL) laws in 2021 has catalyzed a shift, especially in women’s basketball. Clark, in particular, is absolutely nasty (gen Z translation: insanely good) on the court. Her generational talent and aggressive style are riveting.

Law 97

Law Gen Z Branding Marketers 97

illumin

SEPTEMBER 26, 2024

For context, social media users (most especially, the Gen Z segment and today’s youth) raved over the “Brat” album ever since its June 2024 launch. Fast forward to January 2021 when the former President was banned by X following the events of the US Capitol riots. Some 77% of Gen Z hear about news from social media.

Gen Z 52

Gen Z Advertisers Advertising Millennials 52

Backlinko

JULY 31, 2024

Noplace Website: [link] Released: July 2024 HQ: San Francisco, California Users: No data available Funding: $19 million Description: Noplace is a new social media platform aimed at a Gen Z audience. Referred to as a “ mashup of Twitter and Myspace for Gen Z ”, it’s a colorful social app focused on text updates.

Gen Z 130

Gen Z Communications Customer Marketing 130

Hubspot Marketing

APRIL 2, 2025

Dunkin: Charlie DMelio Collaboration In 2021, Dunkin Donuts collaborated with Charli D'amelio to increase app downloads and popularity among younger consumers. Damelio is a popular Gen Z influencer who is frequently seen drinking Dunkins iced coffee in her videos (aka creating UGC content without even being asked).

User-Generated 121

User-Generated Gen Z Retail Food 121

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Martech

MAY 27, 2025

After five months of declines, The Conference Board Consumer Confidence Survey surged in May, but remains below where it was in 2021. That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category.

Branding 114

Branding Gen Z Price Retail 114

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 127

Gen Z Millennials Entertainment Marketing 127

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." In our 2022 survey , we spoke to Gen Z consumers about their social media habits. Only 14% mentioned Twitter and 13% said Clubhouse.

Gen Z 134

Gen Z Influencer Marketing Entertainment Marketing 134

Hubspot Marketing

MAY 9, 2023

With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z? Furthermore, e.l.f.’s

Gen Z 126

Gen Z User-Generated Retail Shoppers 126

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Neil Patel

DECEMBER 28, 2021

While this report can certainly generate year-end nostalgia, it also offers a unique perspective into the terms that gained the most search volume and traction in the last year. Top Trends from the 2021 Google Search Trends Report. 2021 saw searchers looking for “how to heal” and “how to be hopeful.” Personalize Your Messages.

Gen Z 137

Gen Z Health Entertainment User-Generated 137

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users.

Gen Z 145

Gen Z User-Generated Millennials Marketers 145

Sprout Social

JUNE 15, 2021

Sixty-three percent of consumers say they have purchased a product from social media, with Gen Z being most likely to do so. In the UK & Ireland edition of the 2021 Sprout Social Index™, we explore how marketers can find the audiences they want while identifying what consumers really expect from businesses on social.

Gen Z 130

Gen Z Global Marketing Market Research Communications 130

Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. The post 10 top retail sector video ads of 2021 appeared first on MarTech. The winners highlight some important themes, some of them pandemic-related. Processing.Please wait.

Retail 117

Retail Gen Z Video Marketing Marketing Plan 117

Hubspot Marketing

SEPTEMBER 19, 2022

That said, engagement drops significantly for Gen Z audiences. Just 12% of Gen Z-ers say they use Facebook more than any other platform, and only 55% have visited Facebook in the past three months. TikTok is known as the platform for Gen Z — and the data confirms it.

Gen Z 143

Gen Z Millennials Social Media Marketing Video Marketing 143

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. This applies for Gen Z consumers, as well as those in the higher age brackets. This makes mobile gaming advertising 3.2

Gen Z 135

Gen Z Advertisers Advertising Millennials 135

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 131

Gen Z Millennials eCommerce Social Media Marketing 131

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 33% of Gen Z-ers have bought a product based on an influencer's recommendation in the past three months. million posts tagged with #ad on Instagram in 2021.

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. And data shows Gen-Z is doing the same. Let’s set the scene: In a couple of years, Gen Z will have fully joined the working class and will have tremendous spending power.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Hubspot Marketing

JANUARY 13, 2023

In 2021, giving grew by 4% , even with challenging economic conditions. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships. Meanwhile, other media generate 12% of donations. We’ll explore essential trends in the next section. Image Source.

Gen Z 144

Gen Z User-Generated Millennials Marketing 144

Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. — WhatsApp (@WhatsApp) January 19, 2021.

Customer 139

Customer Gen Z User-Generated Health 139

Hootsuite

APRIL 7, 2021

If you’re targeting Gen Z sports fans on Instagram, their social media consumption habits might be wildly different from the tech executives waking up at 4AM to meditate in their infrared saunas. As marketers, we need to know our audiences. Get Started. Try it for Free.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. Podcast advertising revenue is expected to pass $1 billion by 2021. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 144

Gen Z Advertisers Advertising Millennials 144

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 141

Gen Z Millennials Price Social Media Marketing 141

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Advertisers only need a few seconds to connect with the Gen Z audience. Snapchat is expecting to reach this by 2021.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 130

Gen Z Millennials Shoppers Digital Marketing 130

Hubspot Marketing

OCTOBER 4, 2023

This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer. In 2021, Cooper made headlines after inking a $60 million deal with Spotify, giving the platform exclusive publishing rights to her podcast for three years. In addition to podcasts, trending is also producing movies.

Gen Z 135

Gen Z Branding Advertisers Advertising 135

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 143

Gen Z Product User-Generated Millennials 143