Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. And data shows Gen-Z is doing the same. Let’s set the scene: In a couple of years, Gen Z will have fully joined the working class and will have tremendous spending power.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

SocialPilot

MAY 8, 2025

Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. of Gen Z prefer short videos, while Baby Boomers like elaborate posts. For example, LinkedIn is ideal for 70% of career professionals, while TikTok may attract 60% of Gen Z.

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% This is an 8% decline in high school users from February of 2021. million gain over 2021.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

OCTOBER 3, 2022

The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. General Creator Economy Stats.

Gen Z 143

Gen Z Influencer Marketing Education Marketing 143

Hubspot Marketing

MAY 12, 2025

In 2021, it was Charli DAmelios Charli Cold Foam beverage ; the year before that, it was Ice Spice and her official Ice Spice Munchkins Drink. Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. Surprise your audience in unexpected places.

Gen Z 56

Gen Z Fashion User-Generated Digital Marketing 56

Hubspot Marketing

NOVEMBER 1, 2022

They saw it as a platform for Gen-Z to make short, funny videos. In fact, 78% of users agree that the best brands on TikTok are ones that work together with users, according to TikTok’s 2021 "What’s Next" report. That’s a great place to get inspiration from. For a long time, businesses didn’t take TikTok seriously.

B2C 128

B2C Gen Z Marketers Marketing 128

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. As of 2021, 9 out of 10 users watch Instagram videos weekly. Source ) 10. Source ) 11. Source ) 12.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Source: Digital 2021. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17. million.

Gen Z 109

Gen Z User-Generated Advertising Advertisers 109

Sprout Social

NOVEMBER 7, 2022

Nostalgic for joyful memories of holidays past, people got into the spirit early in 2020 and 2021, a trend we expect to see continue. With social commerce expected to increase by 25% , social media is the optimal place to bring your holiday marketing strategies to life. — BarkBox (@barkbox) December 20, 2021.

Gen Z 130

Gen Z Retail Marketing Marketers 130

Hubspot Marketing

JUNE 21, 2022

In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. However, if you’re a new org looking to gain some traction, these are great places to start.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. In second place is Brazil at 27 million. Ready for a deep-dive into Pinterest demographics?

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. April 27, 2021.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Our research shows that Facebook is still the place most people follow business accounts , particularly among older age groups. It’s a lot to think about.

Gen Z 140

Gen Z Millennials eCommerce Thought Leadership 140

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. In July 2021, app developers removed Clubhouse’s invite-only system , allowing anyone to join the platform. When we first mentioned Clubhouse back in February 2021, the app was only available on iOS devices. In December 2021, the app was downloaded 1.3

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. Want to really know what goes on in the world of Gen-Z? Well, buckle up for the ride because we’re about to tell you.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Influence marketing works especially when targeting Gen Z buyers. Instagram ads.

Gen Z 129

Gen Z User-Generated Shoppers Real Estate 129

Sprout Social

OCTOBER 28, 2021

Facebook Live Shopping: Introduced in 2021, Live Shopping Fridays lets Facebook users see products in action, ask questions and make purchases all in real time. Twitter Shop Module: Also launched in 2021, the Twitter Shop Module allows select brands to showcase products at the top of Twitter business profiles. MeUndies on Instagram.

Gen Z 138

Gen Z eCommerce Transform User-Generated 138

Hubspot Marketing

JANUARY 24, 2023

Facebook first introduced Reels in September 2021, then launched it globally in February 2022. TikTok favors a younger audience, mostly Gen-Z. Because Facebook Reels is new, it’s unclear what that audience is looking for but somewhere right in the middle is a strong place to start. We’ll cover that and more below.

Gen Z 122

Gen Z User-Generated Place Branding 122

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. Instagram In 2021, there were 1.21 As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. People are spending more time on social media than on search engines. spend ~5 hours per week on Instagram.

Gen Z 125

Gen Z Fashion Food Entertainment 125

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2021 - YikYak is relaunched. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2014 - Musical.ly 2018 - TikTok and Musical.ly

Gen Z 133

Gen Z User-Generated Transform Social Media Marketing 133

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. AI-Based Automation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. Why try YouTube Shorts?

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Consumer packaged goods giant Unilever now spends three times as much on in-game ads as it did in 2021–and where the maker of Axe Body Spray goes, can the market in general be far behind?

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. Join the TikTok Creator Fund. Run TikTok ads.

Gen Z 132

Gen Z Affiliate Marketing User-Generated Promotion 132

Hootsuite

MAY 2, 2022

However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!) We do, and we see you. Source: Google Trends.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. Unlike other marketing tactics, nostalgia marketing campaigns come across as authentic, and 67% of Gen Zs value authenticity. Millennials and Gen Z. Steve from Blue’s Clues’ 2021 Twitter Video.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. High expectations. Read more about how consumers miss shopping in-store.

Gen Z 115

Gen Z Customer Retail Entertainment 115

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Local government.

Gen Z 126

Gen Z User-Generated Finance Customer loyalty 126

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. Surpassing competition: In 2021, TikTok was the 7th ranked social media app.

Gen Z 120

Gen Z Transform Entertainment Customer Journey 120

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 104

Gen Z Customer Millennials Law 104

Hootsuite

NOVEMBER 14, 2022

This allows you to manage many searches in one place — instead of having a million open tabs. Streams allow you to keep track of important social media searches in a single place. You can use filters to limit search results to places, accounts, or hashtags, but you’re limited to the search term you use. Growth = hacked.

Gen Z 127

Gen Z User-Generated Place Social Media Marketing 127

Hubspot Marketing

AUGUST 11, 2022

These online spaces empower members of subcultures a place to engage and grow their interests. These could be the best place to connect your new brand with an audience that’s looking for the exciting and new. The best place to start engaging is by posting comments on relevant threads. And don’t forget about emerging platforms.

Branding 140

Branding Gen Z User-Generated Shoppers 140

Sprout Social

AUGUST 2, 2022

Plus, in an era of social distancing, these real-time videos can help take the place of live events. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021. Nine out of 10 Gen Zers say they watch YouTube videos to feel like they’re in a different place.

Gen Z 145

Gen Z Promotion Shoppers Energy 145