Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Hubspot Marketing

NOVEMBER 11, 2024

It touches almost everything: social media photo filters, fonts on YouTube videos, sales decks, and of course your website and products. Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. Brand Identity Elements 1.

Branding 107

Branding Gen Z User-Generated Copywriting 107

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Let’s say you're running a campaign aimed at driving revenue towards a new product offering, create a product landing page and link to it on each of your social profiles. Reaching their target audience. Be spontaneous,” notes Melnikova.

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials.

Gen Z 141

Gen Z Product User-Generated Millennials 141

Sprout Social

JUNE 15, 2021

Sixty-three percent of consumers say they have purchased a product from social media, with Gen Z being most likely to do so. In the UK & Ireland edition of the 2021 Sprout Social Index™, we explore how marketers can find the audiences they want while identifying what consumers really expect from businesses on social.

Gen Z 134

Gen Z Global Marketing Market Research Communications 134

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. You never know who is talking about your brand or products and how they’re using them in their daily lives.

Transform 95

Transform Gen Z Fashion Food 95

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. See what HubSpot marketing experts are saying, below.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. 72% of Gen Z and Millennials follow influencers on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok. And data shows Gen-Z is doing the same. olivia_deng_). August 5, 2022.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 125

Gen Z Millennials eCommerce Social Media Marketing 125

Sprout Social

JUNE 22, 2021

According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 140 million US users.

Customer 141

Customer Gen Z User-Generated Health 141

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

MAY 12, 2025

With a focus on scent-free, sensitive skin-friendly, clean, and simple offerings, Hailey Biebers first-ever beauty venture was a hit with every product launch. Source In January 2025, to complement its growing collection of lip-specific product options, Rhode unleashed a new showstopper to the beauty rodeo: lip liners.

Gen Z 66

Gen Z Fashion User-Generated Digital Marketing 66

Hubspot Marketing

JANUARY 22, 2025

Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Nothing is too basic.

Gen Z 115

Gen Z Social Media Marketing User-Generated Inbound Marketing 115

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers.

Finance 142

Finance Gen Z User-Generated Analytics 142

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 130

Gen Z Branding Advertising Advertisers 130

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Plus, 35% of Snapchatters send snaps about products they’re interested in buying. Snapchat is expecting to reach this by 2021.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 70% of shopping enthusiasts turn to Instagram for product discovery. 130 million Instagram accounts tap on a shopping post to learn more about products every month.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. 3 social-first fashion trends that made waves in 2021. — Glamour (@glamourmag) April 1, 2021. Stonewashed Dyes (@stonewasheddyes) August 28, 2021. After all, Bella’s costume design is purposefully simple.

Retail 143

Retail Fashion Gen Z Branding 143

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. Influencer recommendations matter more than recommendations from friends and family.

Gen Z 127

Gen Z Millennials Retail Price 127

Sprout Social

NOVEMBER 7, 2022

Nostalgic for joyful memories of holidays past, people got into the spirit early in 2020 and 2021, a trend we expect to see continue. Share images and Reels of your products on the app to promote your holiday offers. Take it a step further by reposting user-generated content (UGC) of people using (and loving) your products.

Gen Z 133

Gen Z Retail Marketing Marketers 133

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. Let’s be honest, a 4D immersive universe sounds intriguing to consumers and companies alike—brands aren’t just selling a product or service, but a futuristic experience. Why brands invest in the metaverse.

Gen Z 140

Gen Z Branding Transform Millennials 140

Hootsuite

MAY 31, 2022

General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Most people check in when they want to research a type of product or resource. No surprises here — this is down to Pinterest’s drop in active users during 2021. million people.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Source: Digital 2021. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17.

Gen Z 109

Gen Z User-Generated Advertising Advertisers 109

Sprout Social

OCTOBER 28, 2021

Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. Users can complete purchases within the app or on the seller’s website, using Facebook Messenger to communicate directly with brands about specific products or orders. Products featured:?Moisture

Gen Z 140

Gen Z eCommerce Transform User-Generated 140

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. There is no one-size-fits-all approach to selling your products on Instagram.

Gen Z 132

Gen Z User-Generated Shoppers Real Estate 132

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience.

Non-Profit 124

Non-Profit Gen Z Millennials User-Generated 124

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 127

Gen Z Transform Retail Entertainment 127

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. In 2021, 13.8 In 2019, 16.5 trillion views. In 2020, 14.4

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. They’re tuning out the noise of over 6,000 to 10,000 ads each day and turning to their most trusted sources of information to learn about the products and services they should be purchasing.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps. We also found that 20% of marketers have already pivoted due to the potential recession.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 12, 2022

And, the data gap doesn't stop there: Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course 2-4 times in one year.

Gen Z 143

Gen Z Millennials CRM Marketing 143

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. Types of common collabs’ include brand shoutouts, sweepstakes, giveaways, and product unboxings. Work with the right streamer.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124