Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 122

Gen Z Fashion Entertainment Marketing 122

Hubspot Marketing

SEPTEMBER 19, 2022

If you're looking to target older demographics with social media marketing, Facebook is your best bet. That said, engagement drops significantly for Gen Z audiences. Just 12% of Gen Z-ers say they use Facebook more than any other platform, and only 55% have visited Facebook in the past three months.

Gen Z 142

Gen Z Millennials Social Media Marketing Video Marketing 142

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Organic Marketing Examples 1. Editor's note: This post was originally published in September 2021 and has been updated for comprehensiveness.

Social Media Marketing 117

Social Media Marketing User-Generated Gen Z Inbound Marketing 117

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result?

Gen Z 83

Gen Z Customer Whitepaper Analytics 83

Hootsuite

MAY 31, 2022

General Pinterest audience demographics. First, let’s check out how Pinterest stacks up against other social media platforms. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. No surprises here — this is down to Pinterest’s drop in active users during 2021. million people.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hootsuite

APRIL 7, 2021

As marketers, we need to know our audiences. If you’re targeting Gen Z sports fans on Instagram, their social media consumption habits might be wildly different from the tech executives waking up at 4AM to meditate in their infrared saunas. Try it for Free.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 140

Gen Z Millennials Price Social Media Marketing 140

Hubspot Marketing

SEPTEMBER 16, 2022

Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines. And data shows Gen-Z is doing the same.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Sprout Social

FEBRUARY 8, 2021

Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers. Instagram Outbound Hashtag Performance.

Finance 142

Finance Gen Z User-Generated Analytics 142

Hubspot Marketing

MAY 12, 2025

In 2021, it was Charli DAmelios Charli Cold Foam beverage ; the year before that, it was Ice Spice and her official Ice Spice Munchkins Drink. Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. We all know its coming.

Gen Z 67

Gen Z User-Generated Fashion Digital Marketing 67

Hubspot Marketing

NOVEMBER 1, 2022

According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. They saw it as a platform for Gen-Z to make short, funny videos. Today, marketers say it’s the fourth most effective social media platform behind Instagram, FB, and YouTube.

B2C 129

B2C Gen Z Marketing Marketers 129

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 87

Marketing Strategy Gen Z Finance Social Media Marketing 87

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. One of the newer social media apps on this list, Clubhouse was released in March 2020 for iOS. An Android version followed in May 2021.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. of internet users ages 16 to 64 call Snapchat their favourite social media app. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Source: Digital 2021. Source: Statista. Source: Digital 2022.

Gen Z 109

Gen Z User-Generated Advertising Advertisers 109

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Branded social media DM tactics are growing. Over half of marketers eye TikTok for future investments.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

OCTOBER 20, 2022

Well, Instagram carousel posts (or, as Gen Z calls them, photo dumps ) get three times more engagement than regular posts, you want to make sure yours are flawless. Instagram first introduced the feature in November 2021, causing social media managers everywhere to breathe a collective sigh of relief.

Gen Z 127

Gen Z Transform Social Media Marketing Management 127

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? April 27, 2021. Test different video formats, too.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hootsuite

MAY 2, 2022

Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Initially just 15 seconds, Instagram doubled the maximum running length for Reels to 30 seconds a month after the feature’s release before doubling it again in July 2021. We do, and we see you. Source: Google Trends.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Sprout Social

NOVEMBER 7, 2022

From the coziness of autumn to the magic of a winter wonderland, seasonal marketing campaigns call upon the strong emotional connection we feel toward end-of-year holiday traditions. Nostalgic for joyful memories of holidays past, people got into the spirit early in 2020 and 2021, a trend we expect to see continue. ameliaradford123.

Gen Z 133

Gen Z Marketing Retail Marketers 133

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 116

Gen Z User-Generated Advertising Advertisers 116

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. Over 80% of U.S.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hootsuite

FEBRUARY 1, 2022

If you’re having trouble understanding the concept, think of Twitch as a cool combination of live TV and social media. As of December 2021, the platform boasts over 7.5 4 quick tips for successful Twitch influencer marketing. Want to really know what goes on in the world of Gen-Z? Blink, and you miss it.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Hubspot Marketing

MAY 16, 2023

In fact, Head of Instagram Adam Mosseri clarified in 2021 , "We're no longer a photo-sharing app or a square photo-sharing app." It's also worth mentioning that Instagram video posts are more than twice as likely to generate engagement than image posts. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

APRIL 11, 2022

Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. Surpassing competition: In 2021, TikTok was the 7th ranked social media app.

Gen Z 121

Gen Z Transform Entertainment Customer Journey 121

Sprout Social

APRIL 12, 2022

According to the Muck Rack State of PR Report 2021 , 73% of public relations professionals don’t think the term “public relations” as it’s defined today will describe the work they’re doing in five years. Two-thirds of the PR firms that had top profit performance in 2021 focused on DEI with a pay equity audit. versus 2.87

Communications 124

Communications PR Gen Z Analytics 124

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6

Gen Z 140

Gen Z Branding User-Generated Millennials 140

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. In 2021, 14.5% Social data has become an indispensable part of the European marketer’s toolkit.

Gen Z 132

Gen Z Entertainment Social Media Marketing Shipping 132

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. The business of marketing is becoming increasingly complex. Will 2021 be the year of the rise of the robots?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Why try YouTube Shorts?

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

SmartBrief - Marketing

JULY 11, 2023

Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z. When PepsiCo discontinued Sierra Mist and launched Starry , the marketing team decided to target a younger audience with a more vibrant campaign that would resonate with Generation Z.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 129

Gen Z User-Generated Social Media Marketing Millennials 129

Hootsuite

JULY 4, 2022

For social marketers, TikTok is becoming increasingly hard to ignore. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Intuit Quickbooks joined TikTok in November 2021 and has already earned 21.8K

Gen Z 126

Gen Z User-Generated Finance Customer loyalty 126

Hootsuite

SEPTEMBER 23, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse. What is TikTok? TikTok is a platform for short-form mobile videos.

Gen Z 145

Gen Z Transform Social Media Marketing Analytics 145