Duct Tape Marketing

JANUARY 6, 2022

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show on the top podcast episodes from this past year.

Customer Journey

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers this year are most interested in automation.

Email Marketing

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. By the end of next year the total will be nearly twice what it was in 2021. Why we care. Get MarTech! In your inbox.

Law

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Get MarTech’s Email Marketing Periodic Table.

Email Marketing

Marketing Insider Group

JANUARY 10, 2022

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Non-Profit

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing

Martech

NOVEMBER 16, 2023

This was seen as a direct challenge to Google’s domination of the search engine market. Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. In 2021, Big G paid $26.3 In 2021, Big G paid $26.3 Confused yet? Tech comes and goes, but cash is forever.

User-Generated

Martech

SEPTEMBER 23, 2021

Marketing leaders know that success today increasingly comes down to agility. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth.

Communications

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics

Martech

JUNE 28, 2022

Marketing organizations are still doing it. And that includes mission-critical solutions like marketing automation and CRM. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021.

CRM

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Transform

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Here is our list, which is organized alphabetically and not in any order of importance. Acoustic Campaign (via Acoustic). Target customers.

Marketing Automation Platform

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Holograms on stage.

Event Marketing

Martech

SEPTEMBER 3, 2021

Good morning, Marketers, we hope you weathered the storms. Email marketers don’t have time for shiny new things. Marketing budgets slashed in 2021: Gartner. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4% Holiday season is just around the corner.

Real Estate

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Market Trends

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations.

Transform

Hubspot Marketing

MAY 9, 2022

Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. million in 2021. Let’s see what this means from a marketing perspective. How Brands Use NFTs for Marketing [+ Examples]. Because it’s so new, it’s a way to build buzz around your brand. The community.

Branding

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Transform

Martech

JULY 29, 2021

If you’re eager to leverage marketing technology to create data-driven customer experiences , build high-performing teams , and streamline marketing operations , join us online, September 14-15, at MarTech … for FREE. Here’s 10: Real marketers sharing real advice. Learn straight from the source. See the lineup here.

New Technology

Martech

OCTOBER 24, 2023

In Q3, 15 new AI tools were announced, underscoring the continued expansion of artificial intelligence within the martech sector. Q3 2023 saw a downturn in M&A activity with only 31 acquisitions, compared to 64 in Q3 2022 and 52 in Q3 2021. M&A activity. We will continue to watch this downturn over the coming quarters closely.

New Technology

Martech

JULY 27, 2021

Two decades as a marketing technology industry analyst has turned me into that guy who inspirational conference keynoters warn you about — the one who often replies, “been there, tried that.” This made enterprise marketers very happy. WCM Logo Landscape, 2021. I can be a curmudgeon. So let me tell you a story.

Energy

Martech

JULY 19, 2021

Understanding these users through better data empowers marketers across all categories, not just the cannabis market. Marketers who assume that cannabis consumers are low-functioning “stoners” are missing opportunities to engage with a growing demographic. Why are cannabis consumers attractive to marketers in other categories?

Food

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Facebook is not yet fazed. Agile marketing for teams: A free guide. How to move to a first-party data marketing strategy . Editorial Director. Why we care.

Law

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Transform

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023. Key findings. M&A activity.

User-Generated

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. As a pillar of Web3 , the metaverse promises technological advances that will transcend the physical and digital realm, decentralize the Internet and transform the society we know today.

Gen Z

Hubspot Marketing

SEPTEMBER 19, 2022

The metaverse is also a hot topic this year, so brands leveraging this technology can benefit from social buzz. In late 2021, this shoe brand joined the virtual world by introducing Nikeland. This serves as a subtle marketing play to promote active products from the brand. What’s in it for Nike?

Branding

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Customer Acquisition

Martech

JANUARY 31, 2024

There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2021 to $28.4 CabinetM MarTech Innovation Reports are a quarterly summary of new technology introductions, feature updates and acquisitions. Investment shifts. Martech investment saw a consistent decline, decreasing from $39.8

New Technology

Hubspot Marketing

MARCH 22, 2018

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2021. Ultimately, these added benefits are worth the initial investment in new technology. trillion in 2014 to 4.5 The ecommerce industry is booming and shows no signs of slowing down.

eCommerce

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

eCommerce

Martech

FEBRUARY 15, 2023

Like any new technology in its infancy, Web3 is babbling buzzwords—crypto, NFT, blockchain. The challenge for the digital marketer is to appreciate what the baby can do, when it grows up. Trying to understand what a technology can do, as opposed to what it promises to do, requires perception and discernment.

Fashion

Martech

MARCH 6, 2023

As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us. ” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021.

Whitepaper

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. By having a more balanced representation, we can ensure that all new technologies, including AI, are inclusive and unbiased by design.”

Traditional Marketing

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. In Q2 2023, there were 128 new product announcements, an uptick from previous quarters driven partly by new AI tools. In Q2, there were 34 new AI tools announced.

New Technology

Rock Content

MARCH 22, 2023

If you work with the internet, or at least access it for fun, you’ve certainly come across a flood of news and Artificial Intelligence tools, haven’t you? How can these new technologies help you? However, like all new technology, GPT-4 also has some limitations. What will happen going forward?

Transform