Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Brand strategy, customer loyalty, and innovative technology are paramount.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Promotion 140

Promotion Advertisers Advertising Price 140

Marketing Insider Group

JANUARY 26, 2021

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Step 2: Determine Your 2021 Marketing Goals. Step 3: Decide Where to Devote Your Marketing Budget. That’s how you squeeze the most results from your budget.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Sprout Social

DECEMBER 14, 2020

Lindsay Bruce , the marketing manager of SMB at Twitter, shares her thoughts on why listening is going to be an important tool in 2021. That’s one lesson Austin Braun , social media manager at the University of Colorado College of Engineering and Applied Science , is taking with him into 2021. — jayde i. — jayde i.

Social Media Marketing 145

Social Media Marketing Acquisition Marketing Entertainment Management 145

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. 2021 SaaS Trends that Affect Brand Advocacy. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand.

Branding 144

Branding Transform Promotion CRM 144

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

CMO 134

CMO Marketers Marketing Inbound Marketing 134

Hootsuite

APRIL 14, 2022

If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. In this post, we’ll give you some tips on how to promote Instagram posts for maximum reach and impact. What is Instagram promotion (a.k.a. Benefits of promoting an Instagram post.

Promotion 143

Promotion Advertisers Advertising Analytics 143

Marketing Insider Group

MARCH 30, 2021

Product marketers must have a solid understanding of their target audience to launch and sell products successfully. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. What is Product Marketing? Prep the team for launch.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Sprout Social

SEPTEMBER 17, 2024

Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 126

Retail Shoppers User-Generated Customer Journey 126

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. Heres how to increase your YouTube subscribers and promote your YouTube channel.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hootsuite

DECEMBER 10, 2020

You’re creating more opportunities for them to share your content and promote your products/services for you. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Social media integration strategies for your website. Email blasts are a great way to promote them.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Schedule & promote the videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Litmus

JANUARY 19, 2021

So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. The best free email marketing tools you can use to grow your business. Email marketing trends to watch in 2021.

Email Marketing 139

Email Marketing eCommerce Price User-Generated 139

Hootsuite

OCTOBER 21, 2021

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Food 145

Food User-Generated Fashion Promotion 145

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. sierranicoleofficial.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

JULY 21, 2022

Marketers used to shy away from ROI calculations, but this is changing. That’s a big jump from 68% in 2021. Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas. The answer is.01.

Promotion 126

Promotion Finance Analytics User-Generated 126

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . Adaptability is the key to success. Refine and define social media services .

Price 130

Price PR Education Analytics 130

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. A TikTok business account is suitable for people using the TikTok app to promote their products or services. The best TikTok marketing strategy is combining organic and paid efforts. billion (!!)

SEO 112

SEO Real Estate User-Generated Promotion 112

Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. Now that you know how to start a livestream on YouTube, let’s talk about the various features you can use to enhance, promote, analyze and monetize your livestream effectively.

Logistics 144

Logistics Analytics Promotion Health 144

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. After you’ve decided which content types align with your strategy and goals, the next moves are to execute and promote the content.

Whitepaper 142

Whitepaper Content Marketing Marketers Marketing 142

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. In July 2021, we made it official and launched our first TikTok, a video that touches on accessibility features for publishing social content. sproutsocial.

Marketing Strategy 141

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 141

Litmus

OCTOBER 11, 2021

As part of the role, I supported the company’s presence on comparison shopping engines and helped on affiliate marketing and email campaigns. When the email manager put in her notice, my boss asked if I’d like to be promoted into running email given I had some experience supporting it. The rest, you could say, is history.

Affiliate Marketing 114

Affiliate Marketing Thought Leadership PR CRM 114

Neil Patel

FEBRUARY 19, 2021

When you reverse engineer an effective marketing strategy, you can easily disassemble and reassemble your marketing campaign. This social media tip is especially useful when you’re promoting future content or retargeting that audience. Like most social media marketing tools, you’re paying for performance here.

Social Media Marketing 141

Social Media Marketing User-Generated Digital Marketing Promotion 141

Neil Patel

FEBRUARY 11, 2021

Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. In a nutshell, organic social reach is all about creating and nurturing an audience without paid promotion. No one’s asking that anymore. Increase the Quality of Your Content.

Thought Leadership 144

Thought Leadership User-Generated Advertisers Advertising 144

Neil Patel

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. That makes the business feel more trustworthy and honest.

Marketers 145

Marketers Marketing Customer Product 145

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2021 J.D. For example, we love how CIBC features co-op student profiles on their Instagram page to promote career opportunities.

Marketing Strategy 85

Marketing Strategy Gen Z Finance Social Media Marketing 85

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Unbounce

JUNE 3, 2021

A conversion funnel is the same idea but applied to your marketing strategy. To help this process along, you’ll want to apply some sense of urgency to your reminder email, promotional offers, and retargeting ads. Funnels guide flow. Of course, the end goal is to convert them. Image Source. Is it converting more or less often?

Marketing Strategy 145

Marketing Strategy User-Generated Marketers Marketing 145

Hootsuite

OCTOBER 27, 2021

This might be the case if your brand uses different names in different markets. Paid or promotional content won’t be considered. Develop and maintain a Facebook marketing strategy. Remain relevant on the platform by adopting savvy Facebook marketing practices that help you connect with your audience. Step 4: Wait.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Vertical Response

AUGUST 19, 2024

As the marketing landscape evolves, alternative advertising is becoming increasingly important by catering to changing consumer preferences and demands. Guerrilla Marketing Tactics Guerrilla marketing is all about utilizing unconventional methods to promote brands, aiming to evoke surprise and engage consumers.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketers 84

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. In 2021, Shopify store owners collectively made a whopping $6.3

Marketing Strategy 114

Marketing Strategy Shoppers eCommerce Retail 114

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion monthly users.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

JANUARY 27, 2025

Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Neil Patel

SEPTEMBER 17, 2021

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: It might not be as easy as it was several years ago to break onto the vlogging scene, but video is more important than ever to build a successful online marketing strategy. Use End Screens to Promote Other Videos.

Real Estate 140

Real Estate Entertainment Promotion Content Marketing 140

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Influencer Marketing on YouTube. Influencer Marketing on Facebook. Influencer Marketing Budgets. What is influencer marketing? Let's dive in.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144