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Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

Content marketing can be extremely effective at putting your professional services brand on the map. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions.

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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

In 2021, the investment in AI tools reached a total of $111.4 There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies.

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How to get your email marketing ready for iOS 18

Martech

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

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2021 B2B Marketing Trends That Will Grow Your Business

Marketing Insider Group

Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. B2B Marketing Trends To Consider For 2021. Retention Marketing. That’s retention marketing. Customer Training.

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How to Create a Content Marketing Strategy for Your Personal Brand

Content Marketing Institute

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. billion in 2021. Makes sense.