Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. As we discussed above, we believe that data-driven marketers will win in 2023. Let’s take a quick look.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketers Marketing 97

Hootsuite

APRIL 9, 2025

1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format. adults use TikTok In 2021, 21% of U.S.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Why Does Social Media Marketing Matter For Dentists?

Social Media Marketing 112

Social Media Marketing Marketers Marketing Non-Profit 112

Sprout Social

NOVEMBER 2, 2021

A social media company’s social team testing a new social channel is incredibly meta. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Refining our TikTok marketing strategy.

Marketing Strategy 138

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. .

Price 129

Price PR Education Analytics 129

Hootsuite

OCTOBER 21, 2021

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Food 145

Food User-Generated Fashion Promotion 145

Neil Patel

FEBRUARY 19, 2021

Validation is a priority in social media marketing, but Facebook’s capacity for customization and experimentation makes validation particularly important. When you reverse engineer an effective marketing strategy, you can easily disassemble and reassemble your marketing campaign. Conclusion.

Social Media Marketing 145

Social Media Marketing User-Generated Digital Marketing Promotion 145

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 79

Marketing Strategy Gen Z Finance Social Media Marketing 79

Hootsuite

DECEMBER 10, 2020

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why is social media integration important? First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. Get scheduling, promotion and marketing tools all in one place for your entire team.

Gen Z 103

Gen Z User-Generated Marketers Marketing 103

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. What 2021 marketing trends will we be discussing? In-house marketing.

Market Trends 97

Market Trends Transform Logistics Marketers 97

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

APRIL 7, 2021

But beyond that, it’s also important to know what, exactly, your goals are for your Instagram marketing strategy. All in all—just like with the best time to post on social media in general—there’s no silver bullet, or one-size-fits-all answer. Try it for Free.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Decide on your platform(s).

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Understanding brand health on social helps you understand: How consumers feel about your brand.

Health 130

Health Key Performance Indicator Analytics Industry Insights 130

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result?

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Hootsuite

OCTOBER 27, 2021

Develop and maintain a Facebook marketing strategy. Remain relevant on the platform by adopting savvy Facebook marketing practices that help you connect with your audience. Easily manage your Facebook page (+ other social media accounts) and save time with Hootsuite. A physical security key. Try it for Free.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). — National Geographic (@NatGeo) October 26, 2021.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. In 2021, Shopify store owners collectively made a whopping $6.3

Marketing Strategy 115

Marketing Strategy Shoppers eCommerce Retail 115

Neil Patel

JULY 12, 2021

Keap makes it simple to create a new sales or marketing strategy and execute it so that you can capture and close sales more quickly. Key features include advanced email marketing automation, a website form builder, tracking and analytics, lead nurturing, scoring and ranking, social media marketing, and hot-lead alerts.

CRM 145

CRM Price Marketers Marketing 145

Bannerflow

MARCH 11, 2021

That’s why having a strategy and framework in place is important – and employee upskilling should be a part of this. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Plus, we consider whether in-house marketing could be just what you need.

Transform 98

Transform Marketers Marketing Advertising 98

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 80

Entertainment Social Media Marketing User-Generated Promotion 80

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Hootsuite

MAY 2, 2022

Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. For marketers, this signals that videos actively reach audiences and are becoming more popular on the platform.

Gen Z 143

Gen Z Social Media Marketing Digital Trends Fashion 143

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. TikTok has a massive user base of over 1.69 billion (!!)

SEO 112

SEO Real Estate User-Generated Promotion 112

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Their email marketing is an extension of their social media marketing.

Retail 86

Retail Shoppers User-Generated Customer Journey 86

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. 2021 social media freelance rates.

Management 144

Management Copywriting Real Estate Logistics 144

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021.

Marketing Strategy 62

Marketing Strategy User-Generated Education Marketers 62

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? April 27, 2021.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hootsuite

SEPTEMBER 2, 2021

With the ever-growing number of social media platforms, it can be overwhelming to constantly wonder whether each of them is worth your time. To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

SmartBrief - Marketing

JULY 11, 2023

With so many brands vying for the attention of their consumers, it’s essential to ensure a successful communication strategy in order to boost brand awareness, build trust and create stronger relationships with potential buyers. So how does one remain genuine online while also staying true to the company message?

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Hootsuite

APRIL 13, 2021

Twitter has been building its own audio product, Twitter Spaces, and is planning to launch it widely on both iOS and Android late in April 2021. — Jane Manchun Wong (@wongmjane) March 17, 2021. — anna melissa (@annamelissa) March 5, 2021. — ro kalonaros (@yoitsro) February 11, 2021. Stay tuned!

Thought Leadership 144

Thought Leadership Promotion Social Media Marketing Product 144

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Hubspot Marketing

OCTOBER 6, 2023

SBA , 2023) From 1995 to 2021, small businesses created 17.3 Meta , 2022) Small Business Marketing Statistics Of small businesses in the US, 55% were advertising on social media in 2021. Meta , 2022) Of those small businesses advertising on social media, 66% used Facebook, while 42% used YouTube.

Finance 132

Finance Food Health Price 132