Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. In fact, the app has become synonymous with fun, "snackable" content that attracts Gen-Z and millennial audiences.

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. The business of marketing is becoming increasingly complex. Will 2021 be the year of the rise of the robots?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 81

Marketing Strategy Gen Z Finance Social Media Marketing 81

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. B2B vs. B2C Social Media Marketing Data. The Biggest Social Media Marketing Challenges.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. Over 80% of U.S.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Adobe Experience Cloud Blog

AUGUST 4, 2017

Taking the time to thoroughly research your audience helps ensure your social media marketing efforts are as effective as possible. WhatsApp is most popular in markets outside the United States. million users by 2021. What is their geographical location? What type of content are they regularly interacting with?

Branding 134

Branding Thought Leadership Millennials Social Media Marketing 134

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. When social distancing regulations eased up, its user base fell.

Gen Z 133

Gen Z User-Generated Transform Social Media Marketing 133

Spiralytics

FEBRUARY 7, 2023

To showcase social media’s effects, let’s take a look at the numbers. According to Statista, the world’s social media user count was 4.26 In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. Social Media Statistics in the Philippines There were 76.01

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 billion , a 142% increase year-on-year.

Gen Z 139

Gen Z Branding User-Generated Millennials 139

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 128

Gen Z User-Generated Social Media Marketing Millennials 128

Hootsuite

JUNE 15, 2023

Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 1 Social Media Tool Create.

Social Media Marketing 122

Social Media Marketing Fashion Health Millennials 122

Marketing Insider Group

SEPTEMBER 14, 2020

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). According to Cisco, the use of these technologies will likely increase 20x by the year 2021. According to the State of Inbound report, marketers are focusing more on videos. Webinar Marketing Statistics.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

SocialPilot

JANUARY 16, 2024

Buckle up, because we’re about to take you on a whirlwind tour of the social media facts. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hootsuite

AUGUST 10, 2021

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. Instagram remains the platform of choice for social influencers. marketers plan to use Instagram for their influencer campaigns in 2021. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. The Best Marketing Campaigns of This Year As Ive already mentioned, 2025 is already shaping up to be a pretty dope year for marketing, particularly digital marketing campaigns. (And We all know its coming. I think we all almost look forward to it.

Gen Z 69

Gen Z Fashion User-Generated Digital Marketing 69

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 109

Gen Z Customer Millennials Law 109

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. Please fix this.

Millennials 29

Millennials Management Health Branding 29

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. billion dollars on Black Friday.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Hootsuite

OCTOBER 28, 2021

Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. As of July 2021, the platform has 293 million daily active users —a growth of 23% year on year.

Gen Z 145

Gen Z Millennials Place Promotion 145

Sprout Social

FEBRUARY 21, 2022

2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. It’s time to accelerate into the future of social. Introducing The 2021 Sprout Social Index, Edition XVII: [link] pic.twitter.com/V8vk16kcYU. Step on the gas.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Hootsuite

JANUARY 13, 2022

And with 93% of marketers agreeing that consumers trust content created by customers more than content created by brands, this signals that UGC is the perfect format for businesses to level up their trust score. Social media content (e.g., As of December 2021, those three videos have racked up over 400 million views combined.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

NOVEMBER 15, 2021

To help start your search, we rounded up some of our favorite marketing resources that helped us make an impact in 2021. Note: The majority of these are free marketing resources but some paid options did make the cut. Note: The majority of these are free marketing resources but some paid options did make the cut.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Hubspot Marketing

OCTOBER 24, 2022

In fact, 36% of TikTok users in 2021 were between 35 and 54 years old, a 10% increase from the year before. On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report.

Gen Z 108

Gen Z Shipping Millennials Energy 108

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Neil Patel

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. I’d recommend searching for market reports based on your target demographics. Even infographics like this one from Goldman Sachs on millennials can contain rich nuggets of knowledge about your audience.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. appeared first on Social Media Marketing & Management Dashboard.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Hubspot Marketing

APRIL 4, 2024

Shoppable Commerce on Instagram Another reason to launch your influencer marketing strategy on Instagram is because of the e-commerce potential it offers. 80% of social media marketers say that customers now prefer to buy in-app. This feature retired in 2021.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketers 131

Buffer Marketing

OCTOBER 18, 2023

Collab posts with more friends Collabing on posts is not a new feature — Instagram made it possible for two accounts to partner on a post back in 2021 — but now they’ve opened the feature up so you can invite up to three friends to co-author a feed post, carousel, or Reel. When you’re ready, hit Share.

User-Generated 143

User-Generated Millennials Food Analytics 143

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. million in 2021 through a series of brand partnerships. Users are spending more than 800 minutes per month on the app. And that number is only trending upward. How to become a TikTok influencer.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Dana Nicole

FEBRUARY 1, 2021

Last Updated on July 23, 2021. Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Buffer Marketing

OCTOBER 18, 2023

Collab posts with more friends Collabing on posts is not a new feature — Instagram made it possible for two accounts to partner on a post back in 2021 — but now they’ve opened the feature up so you can invite up to three friends to co-author a feed post, carousel, or Reel. When you’re ready, hit Share.

User-Generated 52

User-Generated Millennials Food Analytics 52