Hootsuite

JUNE 2, 2022

— Burger King (@BurgerKingUK) March 8, 2021. To be frank, no matter how well you prepare, the nature of a crisis means you won’t be able to resolve everything with just one or two social media posts. That would be a PR miracle. — John Aravosis (@aravosis) August 6, 2021. We will do better next time.

Management 145

Management PR Communications Health 145

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms.

PR 123

PR Social Media Marketing Management Analytics 123

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 Any social media marketer can tell you that a successful brand needs to be adaptable and reflect changes in user behavior, but this constant need for innovation can be met with huge success, or a PR blunder.

Gen Z 140

Gen Z Branding User-Generated Millennials 140

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. And yet, social advocacy examples continue to be the exception.

Key Performance Indicator 126

Key Performance Indicator PR Social Media Marketing Management 126

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. To help the marketers behind the scenes, Google expanded its inclusive marketing resource All In to cover disability inclusivity and accessibility.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Graphic Design Graphic design is a subset of content marketing that focuses more on the visual appeal of web and print content. This strategy can speed up business growth.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hootsuite

OCTOBER 21, 2020

In fact, it’s a damned fine one: More than 80% of organizations say social helps them reach prospective customers more efficiently than other channels. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization.

Transform 145

Transform PR Communications Promotion 145

Sprout Social

MAY 25, 2021

We already mentioned that you need to be responding to social media comments, but why is this so important? One of the main goals of social media marketing is building a brand community and engaging your audience, and responding to social media comments is a key part of that, regardless of whether they’re positive or negative.

PR 144

PR Management Customer Social Media Marketing 144

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Sprout Social

NOVEMBER 11, 2020

For the Index TM , we know we’re speaking to social media marketers of all industries and experience levels, from solo practitioners to directors managing a team. We also repackaged the Index TM as part of a larger toolkit for marketers as they begin planning for 2021. Bringing the data to life with creative.

Whitepaper 141

Whitepaper Key Performance Indicator Transform PR 141

Hootsuite

SEPTEMBER 16, 2022

This is especially when you choose one with good marketing capabilities. marketing chatbot examples. Domino’s promotional PR stunt. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is. Here are three of the top (and most fun!)

PR 124

PR Whitepaper eCommerce Retail 124

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. We all know its coming.

Gen Z 67

Gen Z Fashion User-Generated Digital Marketing 67

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Marketing Insider Group

SEPTEMBER 14, 2020

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). According to Cisco, the use of these technologies will likely increase 20x by the year 2021. Aberdeen Group notes that marketers who use video tend to get 66% more lead per year. Webinar Marketing Statistics.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Search Engine Land

MARCH 7, 2023

SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. The reality is SEM, PPC, and SEO today are just marketing. Sullivan reiterated this point in 2014: Doing SEO, SEM or social media marketing isn't "growth hacking." " It's just marketing. in the U.S.,

SEO 92

SEO PR Marketers Marketing 92

Hootsuite

OCTOBER 18, 2023

As the Twitter environment has shifted, many journalists and media companies have flocked to both Bluesky and Mastodon as alternatives. Source For businesses, this means you can use Bluesky to connect with the media for PR or brand-building purposes. Bluesky became an independent company in 2021. Hootsuite can help.

Branding 123

Branding Non-Profit User-Generated Thought Leadership 123

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms.

PR 52

PR Social Media Marketing Management Analytics 52

Buffer Marketing

JULY 11, 2023

If I used ChatGPT to write an article (not counting access to the web plugin from a Plus subscription), it would only be referencing facts up to September 2021. I continued to perform outreach, asking for collaborations, guest posts, and built relationships with company founders and marketing leads.

Affiliate Marketing 81

Affiliate Marketing Finance PR SEO 81

Hootsuite

AUGUST 18, 2021

If only the social media manager for the Olympics knew how to use Twitter polls. — Andréa Henry (@AndreaLHenry) July 11, 2021. Most social marketers are getting by without formal education or training, but they could be thriving. — Steak-umm (@steak_umm) July 28, 2021. Probably not.

Education 143

Education Marketers Marketing Digital Marketing 143

Hootsuite

JULY 12, 2022

— Hootsuite (@hootsuite) May 19, 2021. Social-first brands like us are taking it one step further. We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites.

Branding 136

Branding Whitepaper Food Energy 136

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Health 145

Health Social Media Marketing Marketers Marketing 145

Hootsuite

JANUARY 13, 2021

Often used as a humble brag for something that is actually a big deal for the writer of the social post. just picked up a scott foil 20(2021). 2021 is already a vast improvement over 2020, with TGIF favorite #Dinosaurs headed to @disneyplus : [link]. Here are some tips to help you with your social media strategy.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

AUGUST 6, 2021

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. The job titles don’t reflect many social media managers’ seniority yet—but they should. — Wendy's (@Wendys) February 11, 2021. — Wendy's (@Wendys) February 11, 2021. These are senior team members.

Management 141

Management Marketers Marketing Key Performance Indicator 141

Sprout Social

JULY 21, 2021

The human behind your social handle is the most public and agile person in your organization, making the partnership between them and PR vital. How would you describe the NAACP’s approach to social and PR before the events of 2020? — Derrick Johnson (@DerrickNAACP) April 20, 2021. DerekChauvinTrial.

PR 141

PR Transform Communications Health 141