Duct Tape Marketing

SEPTEMBER 14, 2024

John Jantsch (01:16): They probably didn't even know what you were buying, right? John Jantsch (10:48): It's my pleasure to welcome a new sponsor to the podcast. So how much of this, the word culture has certainly been pretty popular the last 10 years. John Jantsch (16:35): Yeah, yeah. Brian Gottlieb (16:54): Yeah, yeah.

Transform

Hootsuite

JANUARY 15, 2025

LinkedIn made more than $16 billion during the 2024 fiscal year In Q4 of FY2024, LinkedIn’s revenue increased by 10% year-over-year , with the platform reporting record engagement and member growth metrics. Source: LinkedIn 16. Source: LinkedIn 5. Source: Statista 6. Source: LinkedIn 9. Men make up 51.9%

User-Generated

Backlinko

AUGUST 22, 2024

Around 7 in 10 consumers state consumer reviews at least “frequently” influence their purchase decisions. General Online Review Statistics More than 7 in 10 consumers claim to “always” or “regularly” read online reviews when looking for local businesses ( BrightLocal ) 75% of consumers check online reviews when researching local businesses.

User-Generated

Duct Tape Marketing

AUGUST 22, 2024

10:34] Your Customer’s Journey Creating organized customer journeys is crucial for market expansion, and guess what? I did a survey with databox and the fractional CMOs that we surveyed had, I think the greatest number was over 10 years of marketing experience. (04:32): Testimonial (16:24): I was like, I founded, I founded.

CMO

Hubspot Marketing

JULY 14, 2025

of the CRM market share in 2022, with HubSpot's retail CRM capabilities including inventory integration, customer segmentation, and omnichannel communication tools that support seamless shopping experiences. Retail accounted for 23.5%

Retail

Sprout Social

MAY 29, 2025

Each was mentioned by 16% of respondents. Facebook has the highest social media ad ROI According to a December 2022 survey of US ad buyers , 7% of respondents believe Facebook offers the highest social media ad ROI, with YouTube at 6%. Instagram, TikTok and YouTube came in second.

Gen Z

Rock Content

JULY 11, 2024

Take the hassle out of making sure your customer service system is flawless with top ecommerce tools like the following: 16. With over half a trillion dollars in net sales in 2022, Amazon is recognized as the most popular ecommerce platform. The following tools offer several varieties of marketing support for growing brands.

eCommerce

Animalz blog

MARCH 13, 2025

” (00:16:00) Despite AI assistance, Stewart emphasizes marketers remain accountable for their output. And it’s like 10 years later it’s like still the main medium right now. 00:16:00] But it’s all like, we’re Stewart Hillhouse: all testing the waters anyways. Tim Metz: Nice. That’s nice.

Transform

Search Engine Land

SEPTEMBER 30, 2024

Further anchoring growth in retail spending, a 2024 Universit y of Michigan Consumer Sentiment Survey shows that while consumer sentiment has been up and down, consumers are gaining confidence and spending money online again after bottoming out in 2022. This begs the question: What will consumers be looking for?

Retail

Animalz blog

MAY 22, 2025

Rhonda Hughes Former VP, Brand Content & Audience at Spiceworks June 10, 2025 Rhonda shares lessons from leading content at Zoom, Mural, and Spiceworks. So once upon a time, from 2018 to 2022, I led a large content and web team at UiPath. Ty [00:01:16]: Like, my background before this was Yeah. Startups, you know.

Content Marketing

Martech

JULY 12, 2024

just 10 Black women received venture capital funding. It’s not 10% of funding going to Black women or 10% of Black women who applied for funding receiving it. It’s literally just 10 Black women getting funding in 10 years. In the decade between 2009 and 2019 in the U.K., That’s worth rereading.

Promotion

Duct Tape Marketing

FEBRUARY 26, 2025

16:50] Making the Best of Attribution More About Rand Fishkin: Check out Rand Fishkin’s Website Connect with Rand Fishkin on LinkedIn This episode of the Duct Tape Marketing Podcast is brought to you by Want to elevate your marketing game? John Jantsch (10:10.998) Yeah. Rand Fishkin (10:16.878) it, it varies quite a bit.

Marketing Strategy

Backlinko

OCTOBER 16, 2024

VEED Website: [link] Year founded: 2018 HQ: London, United Kingdom Users: 10 million Funding: $35 million Description: VEED offers an AI-powered video editing platform. According to the startup, VEED generates more than $35 million in annual recurring revenue and serves 10 million users. AI startup Codeium reached a $1.25

User-Generated

Chief Martec

FEBRUARY 10, 2025

You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. Illustrate it on a single 16:9-sized slide. “Why would they do that? (We How to Enter the 2025 Stackie Awards Brainstorm a fun, educational, and/or insightful way to visualize your stack.

New Technology

Animalz blog

MARCH 4, 2025

In summer 2022 before ChatGPT existed and AI discussions centered mostly around image generation Baschez started building Lex as a side project born from frustration with Google Docs. ” (00:34:16) With programming, success is binary and objective either your code works or it doesn’t.

User-Generated

Buffer Marketing

DECEMBER 2, 2024

Social media flat icon pack This pack includes 16 icons in each social media app’s signature colors by Freepik. This black-and-white square pack helps you do that with 16 social media logos by Freepik. Free vector flat social media icons 2022 This is a collection of 20 colorful rounded-square social media icons from DesignBolts.

Branding

Search Engine Land

JULY 17, 2024

In 2022, Google ran 894,660 search quality tests, conducted 148,038 side-by-side experiments and performed 13,280 live traffic experiments before launching 4,725 changes to how search works. Utilizing MAHA’s Darwin Intelligence platform, data was collected on 511 publicly traded companies across 16 global industries.

Branding

Hubspot Marketing

APRIL 18, 2022

In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers. As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022. For 37% of B2C marketers, 2022 will be their first time doing so.

B2C

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. That’s why I’ve put together this list of the best marketing conferences for 2022. Best Marketing Events Happening in 2022. SMX Series.

Non-Profit

Hootsuite

MARCH 7, 2022

Whether you’re using WhatsApp for business or pleasure, marketers will find huge value in understanding the Whatsapp stats that matter most in 2022. Out of Internet users aged 16-64, WhatsApp reigns supreme, beating out Insta’ and Facebook to the top spot of the most popular social network. WhatsApp usage statistics. hours per month.

Digital Trends

Hubspot Marketing

JUNE 28, 2022

16% average under 1,000 views. 16% average over 100K views. A whopping 96% of marketers agree that the optimal length of a marketing video is under 10 minutes. Another 16% say the optimal video length is under 60 seconds. So let’s dive into video marketers' top goals in 2022. Video Marketing Goals.

Video Marketing

Hootsuite

JANUARY 20, 2022

Save time editing photos and download your free pack of 10 customizable Instagram presets now. 16 of the best Instagram photo editing apps. The post The 22 Best Instagram Editing Apps for 2022 appeared first on Social Media Marketing & Management Dashboard. Here are the best free mobile apps for taking that next step.

Transform

Hootsuite

JULY 11, 2022

Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Gen Z

Hootsuite

MAY 12, 2022

In this post, we’re going to break down everything you need to know about Instagram video sizes , dimensions , and formats in 2022. The aspect ratio for Instagram Reels is: 9:16. 1 to 9:16 are supported). The aspect ratio for Instagram Stories is: 9:16. The aspect ratio for Instagram Live video is: 9:16.

Social Media Marketing

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. Video is so important that 52% of marketers say their budget increased in 2022. Only a small percentage of companies surveyed (10%) budget over $200K. August 10, 2021.

Video Marketing

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. 20 PR statistics you can’t ignore in 2022. Here are 20 PR statistics to keep in mind as you navigate through 2022. Strategizing for better communication in 2022. Public relations through a new lens. versus 2.87 on a five-point scale).

Communications

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Instagram Marketing Benchmarks To Know In 2022. Top Instagram Marketing Survey Findings. Instagram Marketing Strategies.

Market Trends

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z

Hubspot Marketing

OCTOBER 6, 2023

Forbes , 2023) Image Source The largest decrease in closures was observed in the transportation and storage sector, where the rate of closure fell by 8% from 21% to 13% in 2022, pointing to a progression toward business as usual or at least a new normal. The second-highest reported startup costs are between $500k to $1 million (16%).

Finance

Search Engine Land

SEPTEMBER 7, 2023

This is an increase of 15% compared to Her Campus Media’s 2022 version of this survey. ” TikTok vs. TikTok wins with Gen Z when it comes to watching video content, but Instagram wins on daily usage: 76% prefer to watch videos on TikTok (compared to 16% on Instagram, an 18% increase from 2022. Product discovery.

Gen Z

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Eight in 10 marketers currently use location data in their marketing strategy and 94% plan to do so in the future. Get Ready for 2022. Live Video.

Market Trends

Hootsuite

MAY 31, 2022

As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. As of January 2022, Pinterest ranks as the 14th largest platform in terms of global active users. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. The platform’s 3.1%

Social Media Marketing

Marketing Insider Group

DECEMBER 1, 2021

A post shared by Harley-Davidson (@harleydavidson) on Jul 16, 2019 at 7:00am PDT. Trend #10: The Written Word Speaks Louder. The post 12 Content Marketing Trends You Need to Follow in 2022 appeared first on Marketing Insider Group. Why not take a page from their book and apply the same system to your content marketing campaign?

Market Trends

Hootsuite

MAY 2, 2022

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. Bonus: Download the free 10-Day Reels Challenge , a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.

Gen Z

Hubspot Marketing

SEPTEMBER 19, 2022

Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. 36% of TikTok users in 2021 were between 35 and 54 years old , a 10% increase from the year before. Social Media Channels Losing Steam in 2022. HubSpot surveyed over 1,000 consumers across the U.S

Gen Z

Hubspot Marketing

JULY 26, 2022

To help you use content marketing to your company's advantage, here are some of my favorite content marketing examples of 2022. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand. Spotify Wrapped Playlists. Image source. The Washington Post's TikTok.

Content Marketing

Hubspot Marketing

JANUARY 16, 2023

In 2022, the influencer market in the U.S. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. In 2022, the influencer market in the U.S. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 31 Influencer Marketing Stats to Know in 2023.

Influencer Marketing