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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Some were B2C, many were B2B. Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied. This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms.

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5 key trends we’re seeing in B2B marketing

Martech

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

eCommerce 136
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Marketing Budget and Job Growth Rebound

The CMO Survey

The survey found that overall marketing spending is bouncing back toward the four-year-high levels notched in Fall 2022, after weaker growth rates for the past years. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). companies, 97% of whom hold positions at VP-level or higher. growth in Spring 2024.

CMO 173
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More consumers using genAI tools to research purchases: Adobe

Martech

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources. Email: Business email address Sign me up! Processing.

Retail 94
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30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

Buffer Marketing

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator. 

Branding 128
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Why Google lost: The DoJ’s case in 11 slides

Martech

Or, as Google itself put it: In 2022 the company paid Apple $20 billion to be the default on iPhones — the chief competitor of Android, Google’s mobile phone operating system. But, is that how it maintained that position? The Justice Department said it was because Google paid other companies to make its search engine the default setting.

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What the Google antitrust ruling could mean for advertisers

Martech

The maker of the Firefox browser got $510 million from Google out of $593 million total revenue in 2021-2022, according to its latest financial report. The organization that would take the biggest hit from ending its default search deal with Google is the non-profit Mozilla. Are you getting the most from your stack?