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5 key trends we’re seeing in B2B marketing

Martech

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. See my earlier article for useful stats and resources on this subject.

eCommerce 134
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Some were B2C, many were B2B. Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied. This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms.

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What the Google antitrust ruling could mean for advertisers

Martech

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. We won’t know until U.S.

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5 hot B2B marketing trends

SmartBrief - Marketing

AI makes campaigns better, faster While AI has been around for some time , it became a household name in marketing with OpenAIs ChatGPT in November 2022 , focusing on generative AI. Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. This just makes first-party marketing all the more important.)

Gen Z 112
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Why Google lost: The DoJ’s case in 11 slides

Martech

Or, as Google itself put it: In 2022 the company paid Apple $20 billion to be the default on iPhones — the chief competitor of Android, Google’s mobile phone operating system. The benefits The DOJ said Google exploited its dominance to strong-arm other companies and set prices without having to worry about what competitors might do.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Pricing and support. Learn more here.

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The Litmus Team’s Top Email Tips for 2025

Litmus

Drew Price, Co-Founder at JRNY PPL Tip: Set up your email design and development program for speed 19% of marketers say a lack of appropriate email team resources is their biggest email production cycle obstacle. Since ChatGPT was popularized in 2022, Ive found many ways to incorporate GenAI into my email process.

B2C 91