Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 125

Branding Communications Health PR 125

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Reputation management isn’t about controlling the narrative. The stakes are high.

Management 108

Management Shoppers User-Generated Place 108

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. Plus, in an era of social distancing, these real-time videos can help take the place of live events. YouTube is no exception.

Gen Z 135

Gen Z Promotion Shoppers Energy 135

Search Engine Land

NOVEMBER 1, 2023

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Similar to GBP, Bing Places is another platform where businesses can list their details, ensuring visibility among users of Microsoft Bing.

Management 121

Management SEO User-Generated Customer loyalty 121

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Hubspot Marketing

MAY 27, 2024

In this post, I’ll share 30 hidden messages in the logos of well-known brands. Hidden Messages in Popular Logos Here are some of the most thoughtfully crafted logo designs that convey hidden messages about the brand's history, values, and vision. It implies that whatever you’re looking for, Amazon is the place to find it.

Branding 103

Branding Automobile Transform Manufacturing 103

Hootsuite

NOVEMBER 28, 2022

That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer experience tools and tactics you can try yourself. Well, not really.

Management 124

Management Customer CRM Customer Journey 124

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. The following list of social media manager interview questions is a great place to start. Organization and time management.

Management 84

Management Communications Analytics Copywriting 84

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). In 2022, U.S. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming. CTV and cross channel ad surge. “In

Advertising 117

Advertising Advertisers Transform CMO 117

Hootsuite

JANUARY 10, 2022

Pinterest users want to discover new products, brands and projects. Pinners are 66% more likely to give new brands a chance — and stay loyal. You just need to get your brand in front of them. New for 2022: Idea Pins. New for 2022: Try on product Pins. They add to the sense of discovery. Pinterest ad types.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Social commerce brand example: Eagle Creek. Social commerce.

eCommerce 142

eCommerce Shoppers Customer Journey Product 142

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management? Your brand, customers, and employees are all active on social media.

Management 91

Management PR Pharmaceutical Law 91

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok transforms how brands connect with their audiences, drive purchases and find success.

Gen Z 117

Gen Z Transform Entertainment Customer Journey 117

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Source: Digital 2022.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Econsultancy

DECEMBER 8, 2021

The last two years have been a testing ground for the value of customer experience to brands. There were many businesses that quickly had to make fairly obvious operational changes in 2020, but beyond that, how can brands prioritise their investment?  And testing will help any brand to understand why failure occurs.”

Management 52

Management Product Shoppers Advertising 52

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Branding 89

Branding Price Place Management 89

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Finding the right rhythm for your brand will take some experimentation. Use Instagram Reels.

Analytics 110

Analytics Management Branding Social Media Marketing 110

Litmus

OCTOBER 5, 2022

With Litmus Live 2022 just around the corner, we asked three Litmus Live speakers to share a bit about themselves and their sessions: Aaron Beatty — Director of Digital Engagement, Attain Partners. Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. Manager, Lifecycle Marketing, Kong Inc.

Non-Profit 111

Non-Profit Email Marketing Communications Management 111

Hootsuite

AUGUST 22, 2022

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. 20+ top LinkedIn hashtags in 2022. Popular hashtags change frequently and most are industry-specific, but here are the top LinkedIn hashtags by follower count in 2022. Management – 36 million.

Thought Leadership 93

Thought Leadership Analytics Social Media Marketing Management 93

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 129

Branding Fashion Gen Z B2C 129

Hootsuite

MAY 16, 2022

But how do you know if your costs are “good” or not in the first place? We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Time of day.

Advertising 95

Advertising Advertisers User-Generated Price 95

Bannerflow

DECEMBER 8, 2021

The programmatic advertising trends you need to know for 2022: Slow death of the cookie. Next-level campaign management. And we believe it to be among the programmatic advertising trends worth exploring in 2022. This makes CTV growth one of the biggest programmatic ad trends for 2022. Post-cookie solutions.

Advertising 98

Advertising Advertisers Transform Retail 98

Businesses Grow

DECEMBER 18, 2023

I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. Attacking the problem I decided that I would write up this case study but NOT name the brand involved. I was threatened and harassed in a Discord community sponsored by a celebrated global brand.

Branding 115

Branding PR CMO Education 115

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. As of January 2022, Pinterest ranks as the 14th largest platform in terms of global active users. The platform’s 3.1%

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. As of 2022, the creator economy market size is estimated at $104.2

Branding 130

Branding Marketing Marketers Marketing Mix 130

Rock Content

JUNE 29, 2023

Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry. Moderation, always!

Product 81

Product Branding User-Generated CMO 81

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 106

Communications Branding User-Generated Customer loyalty 106

Hubspot Marketing

FEBRUARY 15, 2023

Effective sales lead management is one of the core principles of any successful business. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it's not always clear how to create an effective lead management process. Data storage.

Management 128

Management CRM Telemarketing Inbound Marketing 128

Search Engine Land

DECEMBER 26, 2022

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. So it’s no surprise that digital marketing ranks in the top 3 hottest skills Americans are learning in 2022. Large brands are even leaving Twitter after finding their ads next to adult, harmful, or violent content.

Advertising 102

Advertising Advertisers Shoppers Analytics 102

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now!

Management 145

Management PR Communications Health 145

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 100

Gen Z Branding Influencer Marketing Fashion 100

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. A round up of expert predictions for social shopping in 2022. What social media shopping does for brands. The different types of social shopping.

Shoppers 102

Shoppers Retail Shipping Digital Marketing 102

Hubspot Marketing

SEPTEMBER 20, 2022

20 Best Instagram Story Ideas for 2022. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room.

User-Generated 120

User-Generated Education Promotion Millennials 120

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 108

Branding Health Customer loyalty User-Generated 108

Set Up

JANUARY 6, 2023

While our brand has grown and offerings have expanded, many things are the same. Helping brands crystallize their marketing challenges and connecting them with agencies that can fill capacity or capability gaps remains our main focus. The Set up team also attended several in-person trade shows and conferences in 2022.

Transform 52

Transform CMO Branding Place 52