Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 56

Gen Z Fashion User-Generated Digital Marketing 56

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Martech

OCTOBER 31, 2023

Does your marketing plan include post-holiday sales? TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. 61% of TikTok users plan to spend the same amount of time playing video games in the post-holiday period as during a typical week.

Gen Z 115

Gen Z Shoppers Food Marketing Plan 115

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Read next: Data shows marketers investing more in video in 2022. Why we care. Processing.Please wait.

Retail 113

Retail Gen Z Video Marketing Marketing Plan 113

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. percent, at an average rate of 6.8

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

APRIL 12, 2022

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Media and Content Planning Strategies. The Most Effective Media Planning Strategies. Ultimately, all of the above strategies are highly effective and will see significantly increased use and investment in 2022.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Businesses Grow

MARCH 27, 2023

Department of Labor and copied a complex data set about marketing employment in my home state of Tennessee. This was an analysis of 2022 fourth-quarter trends, by month, across every county in the state. Test 6: Create a marketing plan Prompt: I am creating a marketing plan for an electric bike shop in Knoxville, Tennessee.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 97% of people used the web to find local businesses in 2022. The largest social ad market in the world?

Gen Z 123

Gen Z User-Generated eCommerce Finance 123

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. Availability.

Gen Z 140

Gen Z Entertainment Law Fashion 140

Hubspot Marketing

DECEMBER 26, 2023

What’s more, in the past 3 months, 22% of the Gen Z demographic has skipped websites entirely for customer service, opting to reach out to brands via direct messaging (DMs) on social media. Website/Blog/SEO Blogging not only drives more traffic to your website but can also become a major source for lead generation down the road.

Gen Z 108

Gen Z Direct Mail User-Generated Millennials 108

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Affiliate marketing. What is Reddit? Host an AMA.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Sprout Social

AUGUST 25, 2022

Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months. — Sprout Social (@SproutSocial) August 9, 2022. — Canva (@canva) July 1, 2022. Let's BeReal. Drop a photo of what your life looks like as a #SMM right now. ??.

Gen Z 145

Gen Z Thought Leadership Fashion Energy 145

Sprout Social

FEBRUARY 21, 2022

With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. With Instagram prioritizing Reels in 2022 and Reels displaying in multiple Feeds, now is a great time to add them to your strategy. — Sprout Social (@SproutSocial) February 7, 2022.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

TechWyse

MARCH 28, 2023

Coca-Cola’s marketing efforts are clearly working in their favour as the company saw its revenue grow 7% to $10.1 billion in the fourth quarter and their full-year revenue for 2022 grew by 11%. Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z.

Gen Z 52

Gen Z Finance User-Generated Advertisers 52

Hubspot Marketing

FEBRUARY 16, 2023

Unsurprisingly, 47% of marketers plan to increase their investment in YouTube in 2023. It's also no coincidence that more than half of marketers (54%) say long-form content is effective on social media – and YouTube is the undisputed hub for this type of content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Sprout Social

NOVEMBER 28, 2022

— Sprout Social (@SproutSocial) October 19, 2022. AR is extremely popular with the younger generation. According to Snapchat, 92% of Gen Z want to use AR for more immersive shopping experiences. How often do you use Instagram Stories? ??. Easily explore all sections here: Instagram story ideas for business.

Branding 140

Branding Gen Z User-Generated Promotion 140

SocialPilot

JANUARY 24, 2024

These shades are more than eyewear; they’re a game-changer for Gen Z. Ray-Ban collaborated with various social media influencers to showcase these sunglasses, reaching a wider audience and connecting with the younger generation. Your brand values are the North Star guiding your marketing ship.

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEMrush) The U.S.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. Investopedia. SMS Comparison.

Retail 52

Retail Gen Z Marketing Marketers 52

Econsultancy

DECEMBER 6, 2021

billion users in 2022. Predictions from App Annie’s 2022 Mobile Forecast Report suggest TikTok could surpass 1.5 In 2021, TikTok has grown at a much faster rate than its closest rivals, even though it was banned in one of its largest markets – India – partway through the previous year.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Search Engine Land

JULY 1, 2024

While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). While not as high as when it initially spiked in August 2022, it’s worth noting that the market has remained relatively stable.

SEO 106

SEO PR User-Generated Shoppers 106

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52