Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media Marketing 145

Social Media Marketing Gen Z Direct Mail Communications 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Get scheduling, promotion and marketing tools all in one place for your entire team. users spent around 26.21 hours on YouTube each month.

Gen Z 104

Gen Z User-Generated Marketers Marketing 104

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022.

B2C 128

B2C Gen Z Marketers Marketing 128

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 67

Gen Z Transform Fashion Food 67

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics. Snapchat is the world’s 12th most popular social media platform. Source: Digital 2022. Source: Digital 2022.

Gen Z 109

Gen Z User-Generated Advertisers Advertising 109

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads. billion in 2022.

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114

Hubspot Marketing

SEPTEMBER 16, 2022

Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines. And data shows Gen-Z is doing the same. August 23, 2022.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Hubspot Marketing

APRIL 11, 2022

Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. How The TikTok Algorithm Works in 2022. Let's be honest.

Gen Z 120

Gen Z Transform Entertainment Customer Journey 120

Hubspot Marketing

MAY 12, 2025

Take a look below for my full list of marketing campaign favorites from this year thus far (and what you can take away from them): 1. Rhode Skin : Peptide Lip Shape Launch Since its inception in 2022, Rhode Skin has been the talk of the (beauty) town. Billie : Scratch and Sniff Pits Move over Native, Suave, and Secret.

Gen Z 68

Gen Z Fashion User-Generated Digital Marketing 68

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Communications 124

Communications PR Gen Z Analytics 124

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Branded social media DM tactics are growing. Over half of marketers eye TikTok for future investments.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

OCTOBER 3, 2022

Marketers say that TikTok is the second most effective platform for video content. Gen Z is discovering and buying products on social media more than any other generation. between January and May of 2022. HubSpot Blog ). HubSpot Blog ). HubSpot Blog). Statista ). 52% of TikTok users in the U.S.

Gen Z 143

Gen Z Advertisers Advertising User-Generated 143

Hubspot Marketing

OCTOBER 24, 2022

Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up." On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report.

Gen Z 108

Gen Z Shipping Millennials Energy 108

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. To make the most of the holiday season buzz, brands need to stand out in a competitive market with a strong omnichannel strategy. Of the marketers we asked, 90% will run social media holiday campaigns in 2022. This year will be no different.

Gen Z 133

Gen Z Retail Marketers Marketing 133

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Hootsuite

JULY 21, 2022

But don’t get too comfortable — a hot new social media app has entered the villa. Gen Z is raving about it, but what is BeReal? Unlike its alternatives, BeReal offers an unfiltered, unplanned social experience. BeReal launched in late 2019, but its popularity started to explode in mid-2022.

Gen Z 127

Gen Z Social Media Marketing Advertisers Advertising 127

Hootsuite

MAY 2, 2022

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. General Instagram Reels statistics. Instagram Reels will turn 2 years old in August 2022. In 2022, Instagram users will be on the platform for 30 minutes per day. Source: Google Trends.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Gen Z 145

Gen Z Content Marketing Marketers Marketing 145

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Use industry research to inform how your brand navigates social media in Europe.

Gen Z 131

Gen Z Entertainment Social Media Marketing Shipping 131

Hootsuite

APRIL 7, 2022

But they do reveal how social trends and user expectations are evolving over time. If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. New social media apps and platforms marketers should watch in 2022.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Sprout Social

NOVEMBER 21, 2022

From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. — tumblr dot com the website and app (@tumblr) November 14, 2022. Of the 135 million monthly users visiting the microblog site , 48% are Gen Z. — tumblr dot com the website and app (@tumblr) November 13, 2022.

Gen Z 126

Gen Z Marketers Marketing Retail 126

Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Last year’s trends back up the high expectations for this year’s post-holiday shopping. moms consider themselves gamers. Get MarTech!

Gen Z 117

Gen Z Shoppers Food Marketing Plan 117

Sprout Social

MAY 19, 2025

The goal: Explore how social media could be more open and user-driven. 2022: Became an independent public benefit corporation, focused on building the AT Protocol. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z.

Gen Z 62

Gen Z Millennials Branding Place 62

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 108

Gen Z Direct Mail User-Generated Millennials 108

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 August 7, 2022.

Gen Z 139

Gen Z Branding User-Generated Millennials 139

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. But content on Reels and TikTok is totally different than pretty much anything else you need on social media. appeared first on Sprout Social. Availability.

Gen Z 141

Gen Z Entertainment Law Fashion 141

Hootsuite

APRIL 19, 2023

The good news is it’s not necessary to be on every social messaging app. Instead, think about what your specific target market uses most and focus your attention there. WhatsApp WhatsApp is the most-used social messaging app in the world, with more than 2 billion global users. (The QQ also features games and blog services.

Gen Z 124

Gen Z Social Media Marketing Place Shoppers 124

Hootsuite

NOVEMBER 10, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. How to use TikTok for business.

Gen Z 145

Gen Z Analytics Energy Advertisers 145