Spiralytics

JANUARY 31, 2023

While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide. million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Sprout Social

AUGUST 11, 2022

As a pillar of Web3 , the metaverse promises technological advances that will transcend the physical and digital realm, decentralize the Internet and transform the society we know today. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

Gen Z 138

Gen Z Branding Transform Millennials 138

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Businesses Grow

MARCH 27, 2023

This was an analysis of 2022 fourth-quarter trends, by month, across every county in the state. Metaverse #Technology #Adoption #YoungPeople It may be easier to connect with Gen Z and millennials when it comes to the Metaverse. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Marketers Marketing 145

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. trillion 2022 $5.29 trillion in 2022 ( U.S. billion 2022 $1.03 billion 2022 $1.03 In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. Retail ecommerce sales worldwide are estimated to reach $6.33

eCommerce 105

eCommerce Gen Z Shipping Retail 105

Search Engine Land

MARCH 3, 2023

In 2022, the platform allowed marketers to transform their Idea Pins into advertisements. The company noted that providing high-quality content would enhance user engagement, especially among Gen Z. Why we care.

Gen Z 90

Gen Z Transform Retail Advertising 90

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 79

Marketing Strategy Gen Z Finance Social Media Marketing 79

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. Content marketing needs to lead this transformation. Virtual Reality Will Likely Generate Nearly $2 Billion in Revenue in 2022. billion in business during 2022. Personalize mobile messaging.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. 77% of those surveyed reported a distorted perception of time (going up to 91% for Gen Z) and 66% have difficulty making long-term plans. Why we care.

Gen Z 109

Gen Z Entertainment Management Transform 109

Sprout Social

FEBRUARY 21, 2022

With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. With Instagram prioritizing Reels in 2022 and Reels displaying in multiple Feeds, now is a great time to add them to your strategy. Transform data in your video into a carousel “data report.”.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), 64%), the U.K. (59%) As much as 60% think brands should sell their products on metaverse platforms.

Gen Z 109

Gen Z Customer loyalty Transform Shoppers 109

Sprout Social

JULY 14, 2022

— Apollo (@ApolloArtum) June 27, 2022. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z.

Branding 133

Branding Fashion Gen Z User-Generated 133

Hubspot Marketing

FEBRUARY 15, 2024

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. By teaming up with Meta Media Holdings and using Baidu’s XiRang app, they made their Fall 2022 menswear collection a hit in the virtual “ Meta Ziwu.” Do I really need it? Not at all. Guilty — I admit.

Branding 137

Branding Fashion Gen Z B2C 137

Sprout Social

NOVEMBER 28, 2022

— Sprout Social (@SproutSocial) October 19, 2022. With the tap of a finger, your audience transforms your before into an after image, like magic. AR is extremely popular with the younger generation. According to Snapchat, 92% of Gen Z want to use AR for more immersive shopping experiences.

Branding 139

Branding Gen Z User-Generated Promotion 139

Search Engine Land

DECEMBER 28, 2023

A survey found that Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. Microsoft Advertising launched a series of new generative AI tools for advertisers.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. Thanks to his efforts, he bagged this year’s TikTok Creator of the Year award, following his Popular Creator of the Year in 2022. million Filipino users —ranking eighth worldwide.

Gen Z 98

Gen Z Food Transform Education 98

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. A 2022 survey found that influencers do influence purchasing decisions. For Gen X and Millennials, you should look into UK Instagram influencers.

Gen Z 54

Gen Z Millennials Food Fashion 54

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), 64%), the U.K. (59%) As much as 60% think brands should sell their products on metaverse platforms.

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Bannerflow

FEBRUARY 17, 2022

In the age of digital transformation, upskilling your marketing team will help push your organisation forward in line with consumer expectations. Our recent State of In-Housing Report 2022 shows where companies are already making changes to improve skill sets and where they plan to develop their digital skills in the future.

Transform 52

Transform Gen Z Marketers Marketing 52

Bannerflow

FEBRUARY 3, 2023

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Econsultancy

DECEMBER 3, 2021

UK online clothing sales expected to overtake in-store in 2022. Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. Acquiring new customers is one thing, but you should ultimately aim to transform loyal customers into brand ambassadors who trust and recommend your products. Get in touch.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. What is a TikTok trend? graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Martech

DECEMBER 29, 2022

The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. In 2022, CTV overtook mobile for global ad impressions. The out-of-home (OOH) space has seen a rapid change, both in the digital transformation of digital out-of-home (DOOH) and the expansion of programmatic DOOH.

Gen Z 120

Gen Z Advertising Advertisers Transform 120

Sprout Social

JUNE 14, 2022

The Golden Girls steadily regained popularity for years, hitting its peak of 381 million minutes streamed between January 3-9 of 2022 alone. But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. glam #transformation. ?

Gen Z 111

Gen Z Transform Millennials User-Generated 111

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. The first marketing book I ever read was Duct Tape Marketing and it transformed my life. Have you noticed a generational difference in terms of what I want from email? Marketing Podcast with Laura Goldberg.

Email Marketing 100

Email Marketing CMO Non-Profit Marketers 100

Hootsuite

JANUARY 23, 2024

pic.twitter.com/UXUu6dK6Qm — Cap'n Crunch (@RealCapnCrunch) October 31, 2022 The more time you spend online, the more familiar you’ll get with popular or recurring social media memes. There are dozens of websites and apps out there that can help you generate your own meme in just a few seconds.

Gen Z 121

Gen Z Fashion Transform Millennials 121

Bannerflow

OCTOBER 3, 2022

With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. In fact, latest stats from 2022 show that organic content could be making a comeback. Social media spend will account for 33% of all digital budgets in 2022 – a 17% YOY increase.

Transform 52

Transform Gen Z Thought Leadership User-Generated 52

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. There’s a clear prioritization gap between consumers and marketers, a 2022 study by SproutSocial found. YouTube is all about clickbait, pop culture and music videos.

Branding 95

Branding Gen Z Education Transform 95

Buffer Marketing

OCTOBER 9, 2023

Content Monetization & AI Effect YouTube expands access to content monetization and adds a generative AI effect called Bloom in YouTube Shorts, transforming people into vibrant topiary structures. monthly active users in 2022. Customize your profile CTA buttons to encourage desired actions from your audience.

Gen Z 122

Gen Z User-Generated Transform Education 122

Exposure Ninja

OCTOBER 2, 2023

In the clip below, from Transformers 4, we can see audio company Beats, beverage company Bud Light and tyre company Goodyear all featured. The Beats speaker is used to demonstrate a piece of high-tech transformation technology in the movie. Image Source Another example of a well-researched blog is by Travelers business insurance.

PR 52

PR Marketers Marketing Promotion 52

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. additional rise in 2022. year-on-year to total $771 billion. reported in 1988.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

MAY 10, 2022

Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Whirlpool earned the #2 spot in the Ad Age-Harris Poll Gen Z brand tracker , which ranked brands making the most progress among ages 18-24 during Q1 of 2022.

Gen Z 136

Gen Z Branding Law Transform 136

Unbounce

DECEMBER 1, 2024

This isn’t an exact science, but in general, here’s how you can think about each platform: B2B offer? Need the Gen Z crowd? 19 minute read Lead generation 10 creative lead gen examples sourced from marketing legends March 8, 2023. Think of it as your digital storefront where the magic happens.

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Buffer Marketing

DECEMBER 10, 2024

2025 is the year of the Earth Snake, which symbolizes wisdom, resourcefulness, and transformative growth. Star Wars has a global fanbase spanning generations, making this a fun and engaging content opportunity. They’re also highly engaging — especially when it comes to how different generations interpret each emoji.

Health 112

Health Transform Fashion Gen Z 112