Animalz blog

MARCH 13, 2025

This person will manage the systems and workflows that move information efficiently through the content pipeline. And so that was sort of like our big impact in the market was we ran a bunch of cool campaigns. I don’t know, uh, managed freelancers. There’s like company context, you know, product, market, whatever.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Animalz blog

MAY 22, 2025

This season, youll hear how top B2B SaaS content leaders: Build systems to manage hundreds of competing requests without burning out. Season Introduction with Ty and Tim (This Episode) May 22, 2025 (AVAILABLE NOW) Ty and Tim kick off the season by sharing why enterprise content marketing is the focus. Let’s talk about enterprise.

Content Marketing 57

Content Marketing Whitepaper Marketers Marketing 57

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. just one year ago. a year ago.

New Technology 289

New Technology CMO B2C Marketers 289

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Spendesk [Excel].

Management 142

Management Marketers Marketing Acquisition Marketing 142

Litmus

OCTOBER 26, 2022

As Gordon puts it: “Data gives you a predictability that is the ultimate advantage when creating your marketing plan.”. — alemieux (@alemieux) October 26, 2022. Reminder: not everyone speaks marketing technology (or martech). — Litmus (@litmusapp) October 26, 2022. Email makes all of your marketing better.

CRM 107

CRM Email Marketing Finance Education 107

Litmus

MARCH 1, 2022

We’ve seen marketers flex their creative muscles this month, including GIFs in emails with lots of engaging copy and content. Read on to see the Litmus team’s favorite emails of February 2022. Jess Materna, Director of Product Marketing. Jess says: First of all, I love the Genuine Fred brand/products. Winter Park.

Energy 92

Energy Customer loyalty Price Email Marketing 92

Litmus

JANUARY 31, 2022

Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. . Read on to see the Litmus team’s favorite emails of January 2022. Jaina Mistry, Senior Email Marketing Manager. Subject line: 2022 predictions are in… Preview text: You can thank us later.

eBook 93

eBook Finance Email Marketing Retail 93

Buffer Marketing

NOVEMBER 29, 2022

So, here are 26 ideas you can steal to grow your following 👇 Save all of these ideas for free → Ask one of your teammates to do an AMA about their job 🙋‍♀️ Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar !

Transform 142

Transform Energy Social Media Marketing User-Generated 142

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing.

CRM 93

CRM Customer Journey Management Email Marketing 93

Litmus

NOVEMBER 23, 2021

2022 is just around the corner. How does the idea of customer journey factor into your 2022 plan? The post Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A appeared first on Litmus. Missed the live conversation? Watch the webinar recording and read the Q&A below. Leave us a comment below.

Customer Journey 97

Customer Journey Email Marketing Marketing Mix Promotion 97

Litmus

SEPTEMBER 6, 2022

With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays ! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails!

Email Marketing 93

Email Marketing Product Customer Branding 93

Litmus

JANUARY 13, 2022

With the average ROI of email being 36:1 , more marketers are turning to email to reach their audience and get their message heard than ever before. What does it take to stand out in the inbox in 2022? Is age, gender, or location still relevant to use as a reference for segmentation or personalization in 2022?

CRM 83

CRM Retail Product Communications 83

Buffer Marketing

DECEMBER 13, 2022

And that’s the very reason why Twitter is an ideal site for marketing – it's the perfect place for brands and content creators to engage and converse with their consumers. buffer — Nata (@natagoldberg) October 19, 2022. ” Our answer: pic.twitter.com/EZawhwi2XN — Buffer (@buffer) December 2, 2022.

Law 135

Law User-Generated Entertainment Social Media Marketing 135

Hootsuite

NOVEMBER 4, 2022

— michaela okland (@MichaelaOkla) May 22, 2022. Dear Manager – Pasha. of our hires between June 2021 and May 2022 had prior exposure to the Hootsuite brand on LinkedIn. million organic impressions in the first half of 2022, and Amplify shares made up 8.4 A whopping 83.6% million of those views. Please tap in.

Copywriting 128

Copywriting Shipping Promotion Social Media Marketing 128

Martech

JUNE 3, 2024

Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Ideally, your competition is weak in this category.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers. Agenda coming late April 2022.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Martech

MAY 19, 2022

“Problem-market fit” – the company is creating products but can’t market or sell effectively (I hear this frequently from CXOs and revenue leaders, “we just need pipeline”). Product-market fit” – the team is selling your solution to organizations but can’t renew customers predictably. Let us know!

Management 131

Management Market Research Price Product 131

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 113

CRM Health Customer Journey Performance Marketing 113

Sprout Social

JUNE 27, 2022

We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Save time with our powerful TikTok management tool. But first, why you need to try B2B marketing on TikTok. Smartsheet is a work management platform on a mission to improve the way teams collaborate. Published on Categories.

Branding 145

Branding B2C Real Estate User-Generated 145

Animalz blog

OCTOBER 26, 2023

The first half of 2022 was an exciting period for SupportLogic , a support experience (SX) management platform. A new website, domain, and positioning set the stage for a strong, content-driven marketing push. Each of these content types mentions SupportLogic’s products and key features to varying degrees.

Thought Leadership 119

Thought Leadership User-Generated SEO Product Marketing 119

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Sprout Social

OCTOBER 4, 2022

Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. As Sprout’s Product Marketing Manager Rae Repanshek explains, “Running an advocacy program shouldn’t feel like a second job.

Branding 108

Branding Thought Leadership PR Promotion 108

Search Engine Land

JULY 19, 2023

Product Marketing Manager and Automation Lead for Microsoft, told Search Engine Land: “Since Google launched their Performance Max product in 2021, we took our time to understand if there was a need across advertisers for this kind of product on our side. What has Microsoft said? Lauren Tallody, Sr.

Advertising 93

Advertising Advertisers Product Product Marketing 93

Martech

MARCH 8, 2023

However, our 2022 Salary and Career Survey does offer some martech-specific data: Women earn an average of 30% less than men in martech jobs at all levels. Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number.

Promotion 98

Promotion Management Product Marketing Branding 98

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights. ” Get MarTech!

Analytics 116

Analytics Product Automobile Customer Journey 116

Many Chat

APRIL 5, 2022

Speaker: Wonji Choi, Product Marketing Manager, Business Messaging at Meta . Moderator: Anna Tutckaia, Head of Marketing at ManyChat . The 7-Day Action Plan for Explosive Instagram Growth in 2022 and Beyond. The Future of Marketing & Automation with Seth Godin. It’s time to futureproof your brand.

Transform 105

Transform CRM Shoppers Digital Marketing 105

Martech

MARCH 1, 2024

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It It didn’t even make the Sagefrog priority list in 2022.) They are the firm’s digital-channel experts.

Gen Z 134

Gen Z Pharmaceutical Customer Acquisition Marketers 134

Welcome Software

MARCH 15, 2022

In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year. Roles: CMO/Head of Marketing, Content Marketing, Content Operations, Brand Marketing, Digital Marketing, Product Marketing, Creative Services, Web Ops, Communications ?

Transform 52

Transform Marketers Marketing CMO 52

Martech

SEPTEMBER 27, 2021

And at Third Door Media, the parent company of MarTech, our CEO and founding partner Chris Elwell has recently shared some of these experiences , along with the news that MarTech and SMX events will be all virtual in 2022. Chief Data Scientist Christopher Penn showed some ways any marketing team can predictively leverage their data.

Analytics 112

Analytics Finance CMO Advertising 112

Search Engine Land

NOVEMBER 16, 2022

in office hours yesterday i said “i feel completely f *d, i’m so behind” and then my prof hit his vape and blew the smoke into the screen on zoom and told me to take my “stimulant of choice (legal or not) to catch up on missing work” — grace (@chamberofgrace) November 3, 2022. Let me be clear: I don’t mean this level of a makeover.

Education 88

Education SEO Management Promotion 88

Search Engine Land

FEBRUARY 2, 2023

In a nutshell, product management is a discipline of solving problems leading with customer empathy. While search engine optimization (SEO) is the ever-evolving, broader consideration of being discoverable to customers who are using connected devices to find information, products or services.

Product 89

Product SEO Customer Acquisition eCommerce 89

Litmus

DECEMBER 15, 2021

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Submission from: Nicholas Harvey, Senior CRM Marketing Manager at Vitality.

B2C 110

B2C Food Email Marketing Health 110

Martech

OCTOBER 26, 2022

“At Dreamforce, a new data platform and enhancements to Slack” September 21, 2022. Back in 2020, Chris O’Hara, then Salesforce’s VP of product marketing, spoke of integrating Salesforce CDP with the sales and service clouds as well as the marketing cloud.

CRM 102

CRM Analytics Customer Product Marketing 102

Buffer Marketing

MAY 18, 2022

Diego, our product manager for Start Page, sharing the news with the team. Ultimately, product releases are a lesson in sacrifice. By releasing early and letting customers craft our roadmap, we’ve managed to build a healthy user-base without months (or years) of development in the shadows. percent to 3.5

Product 98

Product User-Generated Shipping Promotion 98

Martech

MAY 10, 2022

This week at Forrester’s B2B Summit in Austin (my first in-person event in years), Jackie Palmer, VP of product marketing at Demandbase, and I chatted about the inconveniences inherent to our current working culture and environment. Take the 2022 MarTech Replacement Survey today! Had an idea you want to share with a colleague?

Place 98

Place Management Product Product Marketing 98

Search Engine Land

MARCH 1, 2023

But I guess that’s just being a manager and leader. It’s a lot like product marketing but with content. Algorithm updates like Penguin and the December 2022 link spam update powered by SpamBrain make it so. Also, note that this document was updated on December 15, 2022. Basically, going viral.

SEO 100

SEO PR Content Marketing Product Marketing 100

Hubspot Marketing

FEBRUARY 15, 2024

By teaming up with Meta Media Holdings and using Baidu’s XiRang app, they made their Fall 2022 menswear collection a hit in the virtual “ Meta Ziwu.” Instead, automate your marketing using HubSpot software , powered by CRM data. Learn from the playbooks of Porsche and Lamborghini — get into experiential marketing.

Branding 141

Branding Fashion Gen Z B2C 141