Hubspot Marketing

MAY 9, 2022

So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. The Best Times to Post on Instagram.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. But in 2022, things have changed.

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Hubspot Marketing

DECEMBER 6, 2022

You can also customize these ads with your own branding and messaging, which makes them a great option if you have multiple products or services to promote. Their main goal tends to be featuring different products in order to directly generate sales, but they can also be used for different lead generation or brand awareness campaigns.

Advertising 143

Advertising Advertisers Millennials User-Generated 143

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022.

Branding 122

Branding Millennials Video Marketing B2C 122

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. In 2022, the influencer market in the U.S. Influencer Marketing Budgets.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). billion to Australia’s GDP and supported nearly 13,000 jobs during FY23.

Gen Z 71

Gen Z Transform Fashion Food 71

Sprout Social

AUGUST 15, 2022

From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok , brands are finding creative and authentic ways to position and sell their products or services directly to TikTok audiences. Sell your products and merchandise. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z.

Gen Z 135

Gen Z Affiliate Marketing User-Generated Promotion 135

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 114

Analytics Product Automobile Customer Journey 114

Hubspot Marketing

SEPTEMBER 20, 2022

Products and Services. Spotlight products and services. 20 Best Instagram Story Ideas for 2022. On another day, you can ask for specific feedback on their experience with your brand’s products or services. A Q&A allows your audience to get to know your team, company, and its products/services better.

User-Generated 122

User-Generated Education Promotion Millennials 122

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z 113

Gen Z Market Research Millennials Content Marketing 113

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. dollars in 2022. dollars in 2022. dollars in 2022.

Gen Z 125

Gen Z Millennials eCommerce Social Media Marketing 125

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., Put values first.

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. What types of content do consumers prefer for learning about products and services? Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 124

Non-Profit Gen Z Millennials User-Generated 124

Sprout Social

AUGUST 11, 2022

Let’s be honest, a 4D immersive universe sounds intriguing to consumers and companies alike—brands aren’t just selling a product or service, but a futuristic experience. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age. Why brands invest in the metaverse.

Gen Z 140

Gen Z Branding Transform Millennials 140

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. More than half of U.S. For Gen Z, that number soared to 69%. Why we care.

Gen Z 124

Gen Z Millennials Branding Shipping 124

Sprout Social

NOVEMBER 15, 2021

What to read first: Building your social media marketing strategy for 2022. These copywriting and content marketing resources will strengthen your editorial skills so you can create punchier content in 2022. Elevate your marketing skills in 2022. That way you can refer to the list as you work through crushing your 2022 goals.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Spiralytics

JANUARY 15, 2025

million monetizable daily active users (mDAU) in the last reported quarter of 2022, up from 229 million in the previous quarter. Statista ) In 2022, X made $4.73 X ) Trust in X ads dropped from 22% in 2022 to 12% in 2024 under Elon Musks leadership. Statista ) X recorded 237.8 billion from ads. billion in November.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

MARCH 24, 2022

Projected to increase 32% in the first half of 2022. ( YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Global metaverse market size was $47.69 Obsess ).

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement.

Gen Z 136

Gen Z Market Trends Millennials Marketers 136

Hubspot Marketing

AUGUST 12, 2022

Fast forward to 2022 and not much has changed. In 2022, we surveyed 1,034 consumers to learn about their shopping habits. In addition, roughly 28 percent of respondents say a brand’s environmental impact and the ethical production of its products are two of the most important factors influencing their purchasing decisions.

Gen Z 144

Gen Z Education Marketers Marketing 144

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. In the same report, Drizly also noted products that were perceived as “lighter” such as clean wine and hard seltzer were some of the top-selling products last January.

Gen Z 119

Gen Z Millennials User-Generated Influencer Marketing 119

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z.

Gen Z 98

Gen Z Millennials Law Fashion 98

Hubspot Marketing

NOVEMBER 12, 2023

In 2022, 72% of employees across industries reported feeling overwhelmed by change in their workplace. Just recently, 17m+ TikTokers made " the Millennial skip " go viral. And, while this hit millennials going from young adult to married with kids pretty hard, other generations certainly weren't immune.) Here’s how.

Millennials 113

Millennials Transform Product Management 113

Martech

FEBRUARY 22, 2023

But data suggests marketers invested more in video content creation in 2022. What this tells me is that video production quality will be a focus. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% We have been doing this for years.

Millennials 122

Millennials Gen Z User-Generated Marketers 122

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 118

eCommerce Gen Z B2C Shoppers 118

Hubspot Marketing

DECEMBER 12, 2022

And, the data gap doesn't stop there: Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. So why are marketers having such a hard time getting these data points? A Crisis of Connection.

Gen Z 143

Gen Z Millennials CRM Marketers 143

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). Why we care. Amazon and Google reign. About the study.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Sprout Social

MAY 24, 2022

Here are their predictions for 2022 and beyond. Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions. The insights you gain from social messaging data can inform other marketing tactics, future campaigns and your product roadmap.

Social Media Marketing 145

Social Media Marketing Gen Z Direct Mail Communications 145

Sprout Social

FEBRUARY 21, 2022

With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. With Instagram prioritizing Reels in 2022 and Reels displaying in multiple Feeds, now is a great time to add them to your strategy. — Sprout Social (@SproutSocial) February 7, 2022.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145