Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. How to Use It Product: What exactly are you selling? Traditional Marketing Models 1.

Marketers

Martech

FEBRUARY 11, 2025

seconds reading an email, per a 2022 Litmus study. Don’t do anything that could damage trust in your brand, company, products or services. ” Ethical use: Don’t inflate the original pricing. Example : Send an interactive email asking subscribers to vote on the next content piece or product feature.

Transform

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Next, input your audience and product name details and write a short product description. Use a friendly, upbeat tone of voice.

Transform

Hubspot Marketing

OCTOBER 8, 2024

In 2022, I was recruited by HubSpot for a brand-new challenge. Each assignment had a clearly marked price, a link to an Asana task card with instructions, and a link to a Google Doc where they could write. For example, we would ask them to shorten intros, write new sections, or add links to relevant product mentions.

Price

Buffer Marketing

FEBRUARY 6, 2025

TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. A TikTok business account is suitable for people using the TikTok app to promote their products or services.

SEO

SmartBrief - Marketing

JUNE 2, 2025

AI makes campaigns better, faster While AI has been around for some time , it became a household name in marketing with OpenAIs ChatGPT in November 2022 , focusing on generative AI. Value beyond economics: Price will always be a factor, but Gen Z wants to know more about the value you and your company offer.

Gen Z

Litmus

DECEMBER 24, 2024

Ramli John, Founder at Delight Path and author of Product-Led Onboarding However, our research found that only 44% of marketers use lifecycle emails. Awareness Goal: Introduce potential customers to your brand, product, or service. Consideration Goal: Provide content/info to guide customers into considering your product/service.

B2C

Vertical Response

AUGUST 25, 2024

On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue. In November 2022, 24% of users engaged with push messages, leading to purchases. Loyal customers are essential during the holidays as they are more likely to repurchase and less sensitive to price changes.

Marketing Strategy

Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%).

User-Generated

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. What product messaging and positioning is driving audience interest? What publications should I use to test product positioning for a new go-to-market strategy? Almost everyone has.

Branding

Welcome Software

FEBRUARY 12, 2025

The state of e-commerce for distribution In a world of hybrid offline and online channels, the distributors’ website is often for “unplanned” spending and product discovery for sales reps. which means it’s finally time to get your product content in order. 3 crucial ecommerce investments distributors 1.

eCommerce

Animalz blog

JANUARY 30, 2025

In August 2022, four months before ChatGPTs launch, we predicted AI would change content marketing and still its impact caught us off guard when AI really hit. And the math looked promising: lower production costs would offset the reduced pricing, and clients would get more content for their budget. The reality was different.

Transform

Use Insider

JANUARY 3, 2025

The company doubled down on its efforts in that area in 2022 after acquiring Leanplum a leader in mobile app lifecycle marketing and user engagement. Use AI to its full potential to create content, have two-way conversations at scale, predict customer behaviors, work more efficiently, and drive productivity.

Customer Journey

Search Engine Land

SEPTEMBER 30, 2024

This rate cut is expected to lower interest rates for consumer loans and other financial products and help keep the job market strong. It shows a similar rebounding in ad prices, indicating marketers are pushing more money into both platforms as they chase growing consumer demand. So, how does that impact the marketer?

Retail

Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. June 2022 : They started testing search filters on the left sidebar. June 2022: They integrated local elements by including local “In-Store Nearby” results. January 2024: Now, they show five product grid results instead of four.

Retail

Exposure Ninja

MAY 7, 2025

Back in 2022, Semrush released a report showing that 25.6% These are highly top-of-funnel, informational searches users are looking for quick answers, not products or services. ” Create content like comparison pages, pricing breakdowns, implementation guides, and case studies. of searches in the U.S. When was World War 2?

User-Generated

Backlinko

DECEMBER 17, 2024

And a pricing page that they cant find without searching for it directly likely wont help your conversion rate. Or subcategories of products on ecommerce sites.) For example, you could combine some of the content in an outdated list of The Best Gaming Laptops 2022 post with your current best list.

SEO

Exposure Ninja

JULY 18, 2025

Just look at ChatGPT, whose weekly users have climbed from 1 million in November 2022 to 800 million as of July 2025. ” “Best [your service/product] providers in [your industry]” “Top-rated [your service/product] for [your target audience].” Are you mentioned at all? Tim Cameron-Kitchen Founder 2.

User-Generated

Duct Tape Marketing

FEBRUARY 26, 2025

And my colleague, Amanda Natividad, when she joined SparkToro, what was that, 2022, she sort of came up with this idea that zero click is not just about search, it's about all platforms. So they like sell a food product. I don't have permission to mention who they are, but they sell a food product direct to consumers.

Marketing Strategy

SocialPilot

JULY 28, 2025

Case Study: Sunday Riley’s Sephora Review Scam (2015–2017) From 2015 to 2017, employees at Sunday Riley were instructed by the CEO herself to write fake positive reviews for their products on Sephora. The fake reviews described flawless results and raved about product performance, creating an illusion of overwhelming praise.

Management

Martech

JULY 18, 2025

For example, in the initial month of Musk’s ownership, a fraudulent Eli Lilly account’s post claimed the company would distribute insulin to customers for free, resulting in a 4.37% drop in Eli Lilly’s stock price. X users are 36% more likely to be early adopters of new products and twice as likely to make in-app purchases.

Gen Z

Martech

SEPTEMBER 13, 2024

Raphael Warnock (D-GA) during his 2022 reelection campaign. A study by AVCA (Alliance for Video-Level Contextual Advertising) and eye-tracking technology Tobii showed 42% of viewers were more interested in brands and products from contextually aligned ads than from ads that weren’t aligned. told MarTech.

Branding

Search Engine Land

JULY 17, 2024

Rising food prices, while not unique to 2024, are drawing increasing public attention, especially regarding how major food brand executives address the issue. The report examines the top articles about Five Guys’ prices, Kellogg’s CEO, Chipotle’s portion sizes and In-N-Out prices. 29 to March 15, 2024.

Branding

Marketing Insider Group

JULY 21, 2020

As consumers do more research online, they’ll depend more on what others say about your products and services. An overwhelming number of consumers (70 percent) already depend on user reviews for information about products and services. Use in-store messaging to assist customers in finding what they need at a price they want to pay.

Millennials

Calvyn Lee Blog

NOVEMBER 10, 2022

Say, for iGaming, the best-converting ones are RummyCircle services and products. Here are the statistics that will help us distinguish the best-performing ad format in India (1/07/2022 – 30/07/2022): As the numbers show, we have high Onclick results, especially the conversion growth of 39.47%. Ad format: Push / Onclick.

Affiliate Marketing

Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. Getting more personal. Cyber Monday has become Cyber Month. AI optimization.

Retail

Hubspot Marketing

AUGUST 29, 2022

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes.

Price

Hootsuite

JANUARY 10, 2022

Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest users want to discover new products, brands and projects. New for 2022: Idea Pins. New for 2022: Try on product Pins. They add to the sense of discovery.

Fashion

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Shoppers

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. The Top Shopping Trends of 2022. Let's dive in.

Gen Z

Jeff Bullas

DECEMBER 19, 2022

billion by the end of 2022. This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. It is much more than a course builder and the pricing reflects that. Amazon makes it easy to find products and sell them via the platform.

Transform

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% retail sites, 100 million SKUs, and 18 product categories. While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights.

eCommerce

Hubspot Marketing

JUNE 17, 2024

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. In this way, AI is not only improving productivity but also helping to make your job more enjoyable. AI Productivity Tools 1. We can’t deny AI's cultural renaissance.

Product

Sprout Social

AUGUST 25, 2022

The price is influenced by the number of profiles you manage, the volume of inbound messages and mentions you receive, the size of your community and the features you use. Prices vary depending on your goals, service term and the number of tasks the agency performs. Here’s an overview of our pricing models. Platform management.

Management

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. Most tools offer several pricing plans for this reason and you can always scale as you go. Compare influencer fees and price histories. Keep track of campaign progress and price negotiations. Send products to creators and track shipments. Key features. Key features.

Influencer Marketing

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Product Pins. The little price tag in the corner makes it clear these items are available to buy.

Price