Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? Spotify uses Shorts to promote events and promote or repurpose podcast content. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Current and emerging YouTube trends.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Other folks on Instagram can tag products too.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Hubspot Marketing

JUNE 22, 2022

Top Video Marketing Challenges in 2022. When it comes to a lack of time, they also note that the most consuming part is pre-production, which involves coming up with ideas, writing a transcript, casting, etc. Relatable content is on the rise for the newest investments in 2022. Difficulty creating an effective video strategy.

Video Marketing 141

Video Marketing Marketing Marketers Promotion 141

Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Hubspot Marketing

AUGUST 19, 2022

Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Create compelling content.

Promotion 145

Promotion Fashion Analytics Retail 145

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hubspot Marketing

MAY 23, 2022

69% of marketers say their company owns the production equipment used to create video content. 81% of marketers say their primary company has a budget specifically for video marketing, and 52% of marketers said their video marketing budget remained the same for 2022. General Video Marketing Stats.

Video Marketing 143

Video Marketing Marketing Marketers Promotion 143

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Of those companies taking actions, the most common are “changing products and/or services” with 52.1% per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Shoppers 145

Shoppers Retail Finance Shipping 145

Hubspot Marketing

DECEMBER 6, 2024

In 2022, Patagonia founder Yvon Chouinard gave away the company by donating his majority stake (worth millions in profits every year) to an environmental charity, holding true to its values by touting that Planet Earth is its only shareholder. Michael Graves Design has baked accessibility and inclusion into its product offerings.

Communications 109

Communications Branding Shoppers Fashion 109

Search Engine Land

MARCH 18, 2024

A Google spokesperson sent Search Engine Land the following statement: “We’re pleased to share that we’re unifying the Search org under Liz Reid – a longtime and well-respected leader at Google with deep product and technical knowledge. He returned to Google in October 2022. ” You can read her full message over on LinkedIn.

Promotion 132

Promotion Product SEO 132

Hubspot Marketing

NOVEMBER 4, 2022

Audit product pages. It's also when many companies (including your competitors) begin rolling out numerous deals and discounts on products. Below are nine Black Friday marketing ideas you should consider for 2022. Social media is now becoming where consumers make purchases and learn more about products and brands.

Marketing Strategy 145

Marketing Strategy Shoppers Marketing Marketers 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs to Inspire You in 2022. Best Website Designs from 2022. Best Website Designs from 2022. Award: Website of the Month (2022), CSS Design Awards. Award: Website of the Day, August 10, 2022, Awwwards. Award: Website of the Day, July 31, 2022, Awwwards. Best Website Designs from 2021.

Place 145

Place Promotion Transform Product 145

Buffer Marketing

FEBRUARY 6, 2025

TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. A TikTok business account is suitable for people using the TikTok app to promote their products or services.

SEO 107

SEO Real Estate User-Generated Promotion 107

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Hubspot Marketing

JULY 26, 2022

To help you use content marketing to your company's advantage, here are some of my favorite content marketing examples of 2022. Though many of the videos do not mention the company's products and services, the account's ability to create funny, trendy content has helped raise brand awareness on the app — something many brands struggle to do.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). Most questions are about product availability and payment methods, but a few are feedback about the products or the buying process.” Social media. Not sure where to start? How fast is fast enough?

Customer 132

Customer Branding Fashion Promotion 132

Hubspot Marketing

DECEMBER 6, 2022

You can also customize these ads with your own branding and messaging, which makes them a great option if you have multiple products or services to promote. Their main goal tends to be featuring different products in order to directly generate sales, but they can also be used for different lead generation or brand awareness campaigns.

Advertising 143

Advertising Advertisers Millennials User-Generated 143

Hootsuite

JUNE 20, 2022

Cross-promote your Facebook Profile. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. Showcase your products in collections. Pin your most relevant content.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Sprout Social

OCTOBER 23, 2024

Like their viral giant mummy in 2022 proved, the brand understands what makes Halloween fanatics tick. The consistent enthusiasm in the comments section proves that when it comes to holiday flair, more is more, and fans live for new product reveals (from September to December).

Branding 98

Branding PR Food Promotion 98

Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. of marketers said emails featuring new product/feature announcements have the highest CTR. Another 30.7%

Email Marketing 143

Email Marketing Marketing Marketers Promotion 143

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Sprout Social

SEPTEMBER 6, 2022

These insights can then inform your content production and promotion strategies. That way, you can adjust your campaigns and promotion strategies to better resonate with them. The post 10 YouTube analytics tools to improve your marketing in 2022 appeared first on Sprout Social.

Analytics 142

Analytics Key Performance Indicator Marketing Marketers 142

Hootsuite

SEPTEMBER 30, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. They provide customer service, answer questions, recommend products, gather feedback, and track engagement. It can also recommend products, and send feedback requests. Guide them to similar content or products.

eCommerce 144

eCommerce Retail Shipping Finance 144

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. But not everyone who talks about your or your products on social media will include an @mention in their post. Benefits of social media listening tools.

Social Media Marketing 143

Social Media Marketing Analytics CRM Marketing 143

Search Engine Land

OCTOBER 31, 2023

The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Invalid GTIN errors affect almost half of all merchants (48.43%) and over 4% of submitted products.

Product 105

Product eCommerce Promotion Advertising 105

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. How to Use It Product: What exactly are you selling? Traditional Marketing Models 1.

Price 115

Price Marketing Marketers User-Generated 115

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Hubspot Marketing

JUNE 24, 2022

Nonprofit marketing promotes your services. A 15% boost in traffic with a 100% increase in production seems attainable. SMART Goal: By the start of next month, our blog will see a 15% boost in traffic by increasing our content production from two posts per month to one post per week. Increase traffic by 15%. Attainable.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hootsuite

JUNE 28, 2022

10 social media scheduling tools for 2022. If you run a Shopify store, the Shopify Facebook & Instagram Auto Post app allows you to create a social media schedule that posts a new or random product to your social feeds at the same time every day, or on selected days of the week. Shopify Facebook & Instagram Auto Post.

eCommerce 137

eCommerce Analytics Social Media Marketing Management 137

Sprout Social

MAY 14, 2025

According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. According to Sprouts 2024 Content Strategy Report, users expect brands to share educational product information, manage smaller communities and offer customer support on LinkedIn.

Gen Z 73

Gen Z Millennials User-Generated Entertainment 73

Hubspot Marketing

JULY 14, 2022

Many companies use social media to connect with their customers, provide support, advertise new products and features, and promote special offers. For example, T-Mobile ’s social media team capitalized on the Mother’s Day holiday to promote their T-Mobile Tuesdays app. Image Source. Image Source. Social Media Marketing Strategy.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Hootsuite

FEBRUARY 27, 2025

YouTube Kids saw 144 million downloads in 2024 YouTube Kids had its best year to date in 2024, seeing 144 million downloads up from 102 million in 2022. 40% of YouTube Shorts users are not on TikTok or Instagram Reels Feel free to cross-promote your content across vertical video channels so you can maximize your reach. There are 65.3

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Jeff Bullas

DECEMBER 19, 2022

billion by the end of 2022. This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually. Why it matters. In the news. 2 Teachable. 3 Thinkific.

Transform 226

Transform Education Price eBook 226

Martech

FEBRUARY 11, 2025

seconds reading an email, per a 2022 Litmus study. Don’t do anything that could damage trust in your brand, company, products or services. Example : Send an interactive email asking subscribers to vote on the next content piece or product feature. People want to process and understand information completely.

Transform 115

Transform Copywriting Email Marketing Shoppers 115

Sprout Social

OCTOBER 11, 2024

Brands of all types are taking a cue from the sports marketing playbook A record-setting 5 billion people engaged with the 2022 World Cup on social, while there were 12 billion engagements about the 2024 summer games. You never know who is talking about your brand or products and how they’re using them in their daily lives.

Transform 95

Transform Gen Z Fashion Food 95