Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. April 2023 state of B2B digital.

Digital Marketing 122

Digital Marketing B2C CMO Marketing 122

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

User-Generated 119

User-Generated Advertising Advertisers Marketing 119

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world.

Law 123

Law Analytics Advertising Advertisers 123

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

Law 131

Law Education Digital Marketing SEO 131

Martech

JULY 25, 2024

In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. By structuring your digital marketing strategy around that sole buyer, you’re cutting your brand out of the key research phases and missing the opportunity to get your brand into the vendor evaluation phase.

CRM 132

CRM User-Generated CMO Traditional Marketing 132

The CMO Survey

APRIL 24, 2024

Marketing Spending Marketing budget as a percentage of company budget is 10.2%, continuing its downward trend from a high of 13.8% In contrast, marketing budget as a percent of company revenues increased to 10.1%, up from 9.2 % in Fall 2023. Marketers anticipate social media spending will increase from 11% to 12.2%

New Technology 289

New Technology CMO B2C Marketing 289

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. The post Top 3 priorities for your 2023 B2B marketing strategy appeared first on MarTech.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. There you have the top 5 digital marketing and sales trends for 2024 summarized.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? link] Actually, Costco doesnt spend on advertising. Multiply Impressions by CPM Gives you an estimated dollar value of what your earned media exposure would cost if it were paid advertising. billion in 2024.

PR 100

PR User-Generated Transform Thought Leadership 100

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. The average marketing budget is 7.7% ” Dig deeper: The email marketer’s guide to effective marketing automation 3.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. for search advertising. Table of Contents. Image Source.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Martech

MAY 20, 2025

For example, 25% of marketers said they have a roadmap, up six percentage points from the previous year. Similarly, the number of companies with an AI ethics policy nearly doubled, from 23% in 2023 to 41% this year. Signs of improvement Marketers increasingly understand how important AI is to them and marketing as a whole.

PR 78

PR Marketing Marketers Social Media Marketing 78

Adams & Knight Marketing

JANUARY 11, 2023

Little brings great experience from Outfront Media, where he was instrumental in the planning and execution of out-of-home and digital marketing campaigns. “They each bring fresh perspectives and great expertise that will further strengthen our agency’s capabilities and help our client’s reach their marketing goals.”

PR 246

PR Digital Marketing Education Management 246

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more.

Digital Marketing 130

Digital Marketing Marketing Marketers SEO 130

Spiralytics

NOVEMBER 20, 2022

Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences.

Digital Marketing 98

Digital Marketing Social Media Marketing Marketing Marketers 98

Hootsuite

MARCH 9, 2023

Subjects include areas like audiences, strategy, optimization, commerce, and advertising, among others. Here’s a quick vid on how to make more money on Instagram: Advertising from a Facebook Page These courses will help you get up and running with Facebook ads. If you pass the Digital Marketing Associate exam?

Social Media Marketing 145

Social Media Marketing Customer Journey Digital Marketing Advertising 145

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. year-on-year in 2023 to almost $4 billion, according to Insider Intelligence.

Price 117

Price Advertisers Advertising Digital Marketing 117

Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. We’ll give you some answers below.

Whitepaper 145

Whitepaper Advertising Advertisers Manufacturing 145

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. The advertising team may refer to audiences for remarketing. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. This is a 7% increase over 2023. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This means mobile will have a 53.2% Cyber Week. billion in U.S.

Gen Z 120

Gen Z Shoppers Retail Price 120

Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 92

Branding Gen Z Pharmaceutical Health 92

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Digital Marketer

MAY 26, 2023

Artificial intelligence (AI) has been a hot topic in the digital marketing industry for quite a long time now. Trends have changed and AI has created a vast difference in working and planning strategies for marketing purposes. This is the turning point in ad creation.

Digital Marketing 78

Digital Marketing Marketing Strategy User-Generated Transform 78

Search Engine Land

JULY 11, 2023

Are you ready to take your digital advertising campaigns to the next level? To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you with the knowledge and tools needed to achieve outstanding outcomes.

Digital Marketing 78

Digital Marketing Advertising Advertisers Marketing 78

Search Engine Land

JANUARY 10, 2023

As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. That said, I think many digital marketers are already feeling the impact.

Market Trends 109

Market Trends Advertising Advertisers Marketing 109

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 120

Advertising Advertisers Transform Customer Acquisition 120

illumin

NOVEMBER 5, 2024

While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. As digital marketing moves forward, retail media is emerging as an unexpected power player. Follow @illuminHQ

Retail 59

Retail Shipping Advertising Advertisers 59

Martech

AUGUST 23, 2022

While both serve as significant shifts in the TV landscape, advertising on streaming services isn’t a dealbreaker for most viewers. Meanwhile, 24% subscribe exclusively to ad-free services, buying out of advertising entirely. This effectively renders them unreachable by most connected TV (CTV) and over-the-top (OTT) advertising.

Digital Marketing 102

Digital Marketing Advertisers Advertising Price 102

Martech

FEBRUARY 10, 2025

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. The fight against ad fraud: Progress made, but billions still at risk In 2023, the digital advertising industry reached a significant milestone, saving $10.8

Advertising 82

Advertising Advertisers Education Communications 82

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. Judge Amit P.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Digital Marketer

OCTOBER 24, 2022

Resilience, flexibility and creative thinking under pressure are all traits that digital marketers innately possess. In this article, you will learn why this is the best time to start your digital marketing career (even as a complete beginner). Why Digital Marketing and Why Now? million workers in the U.S.

Digital Marketing 81

Digital Marketing Copywriting Marketing Marketers 81