Remove 2023 Remove Advertising Remove Performance Marketing
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Advertisers react to Google keeping cookies on Chrome

Search Engine Land

Unsurprisingly, advertisers had something to say about that. Many see it as good news for advertisers, while some have mixed feelings. ” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer.

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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. What a time to work in marketing where no one can decide what will happen tomorrow.” Emotions ranged from lack of surprise to relief.

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Are cookies on the menu in 2025?

illumin

In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2023 Google started its cookieless initiative on Chrome, eliminating third-party cookies for one percent of its users, an estimated 30 million people. Will Google get back on board with cookieless?

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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in Fall 2023.

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Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’ 

Search Engine Land

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. A shift away from brand advertising and towards performance marketing was noted by Yelp bosses. "Net

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Semrush acquires Third Door Media, including MarTech

Martech

Beyond software, Semrush understands the value of investing in content and education for marketers. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. But which message is more effective? Nierengarten brought the data in a recent LinkedIn post. The ads offered either a free trial or a demo. The vendors included both Obility clients and non-clients.