Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. elections, and down from 64% YOY growth in Q4 2023. This was a 27% increase over 2023. The Tinuiti study showed brands that bought on both TikTok and Meta spent $0.19 Spend on TikTok for 2024 was $4.8 Smaller platforms.

Advertising 117

Advertising Advertisers Product Place 117

Martech

MAY 7, 2025

underpin a new norm: brands building martech in-house with low-code platforms. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. Mid 2023 n8n, Make, Relay.app AI Workflows Automates tasks 69.8% Feb 2023 Microsoft Copilot Co-Pilots Guides on site 54.2%

B2C 80

B2C CRM Marketing Automation Platform Management 80

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed. Is it the right fit for your business? It might be.

B2C 144

B2C Advertising Advertisers Marketing 144

Hubspot Marketing

OCTOBER 30, 2022

And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. million personalized landing page variations for one brand in just 15 minutes, tailored to 10 personas across three timeframes (breakfast, lunch, dinner) and covering over 41,000 U.S. The tool generated 1.2

Transform 114

Transform User-Generated B2C Management 114

Martech

JULY 16, 2024

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors.

Advertising 117

Advertising Advertisers Branding Marketing 117

Sprout Social

JANUARY 23, 2023

As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Leading through ambiguity I’ve approached 2023 planning like packing for a large trip. As I’m choosing the right base layers for my 2023 marketing wardrobe, I’m keeping a few things in mind. That number is up from 57% in 2018.

B2C 144

B2C Communications Marketing Marketers 144

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. 2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. million in 2005.

Transform 117

Transform Price Entertainment Advertising 117

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. BIMI and DMARC for email authentication and brand authority. Design choices to engage the 2023 reader. AMP for email. AI assistance in content creation.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Calculating a budget based on an industry average only gets you so far.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Processing.

Retail 128

Retail User-Generated Price Product 128

Martech

JULY 26, 2024

Marketers and agencies use Influential to connect brands with creators, much like marketers use online platforms to find freelance designers or writers. But Influential operates more like a dating site of sorts, relying on data to help match the right creator with the right brand. Why we care: Influencer marketing is now big business.

Influencer Marketing 117

Influencer Marketing PR Social Media Marketing Marketing 117

Martech

MARCH 24, 2025

The report found new associates must master an average of 16 different systems they will use daily up from 12 in 2023 and spend 26 hours on technology training in their first month on the job. More than half (53%) of shoppers discover products on social platforms up from 46% in 2023. 25% of shoppers buy through social media.

Retail 113

Retail Gen Z Transform Shoppers 113

Martech

JULY 23, 2024

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. According to a report from Mailgun: When emails from a brand regularly land in spam, 52.7% The average bounce rate was 1.98%.

Price 124

Price Email Marketing eCommerce Place 124

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. 11% said they would maintain their SEO budget going into 2023. A staggering 98% said they would invest in AI tools in 2023. 92% of companies are planning to increase their podcasting budget in 2023.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Martech

JANUARY 9, 2025

Dig deeper: Salesforce Agentforce: What you need to know While 2023 and 2024 [was for] realizing the initial benefits of AI in customer experience, 2025 will be the year where we really start to see the profound impact it will have, said Jay Patel, SVP & GM, Webex Customer Experience Solutions, Cisco.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Hootsuite

DECEMBER 1, 2022

LinkedIn marketing can include everything from recruiting top talent to building your brand. On most platforms, brands take a back seat to personal connections. But B2C brands can also find success on LinkedIn. Here are some key steps for any brand interested in building an effective LinkedIn marketing strategy.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. B2C influencer marketing often gets more attention because of its potential to yield direct sales.

Influencer Marketing 143

Influencer Marketing Branding B2C Marketing 143

Martech

SEPTEMBER 9, 2024

Methodology The report is a follow-up to the initial November 2023 release and provides an updated snapshot of projected ad spend, opportunities, and challenges for 2024. It was designed to capture current perspectives from buy-side ad investment decision-makers at brands and agencies.

Retail 120

Retail Marketing Mix Marketing Marketers 120

Martech

NOVEMBER 4, 2024

DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g.,

Transform 122

Transform Retail Manufacturing eCommerce 122

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. 82% are increasing their investment in the channel (a striking increase from 58% in 2023). ” The second component is the brand story.

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. And what other inroads will be made in customer experience for retailers and brands? MarTech’s predictions for 2023 continue below. MarTech’s predictions for 2023 continue below.

Transform 124

Transform eCommerce Shoppers Retail 124

SmartBrief - Marketing

JUNE 2, 2025

Brands have begun to take advantage of AI agents, which are systems or programs designed to perform specific tasks and make decisions based on preset parameters. Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. takes precedence over long-term brand building. The results? is down 22%.

Gen Z 72

Gen Z Market Trends Affiliate Marketing Marketing 72

Martech

AUGUST 8, 2024

While brands are increasing their spend, there are still growing pains around the lack of standardization. Without the ability to compare apples to apples from one RMN to another, brands and agencies are left with more number-crunching and guessing. And agencies are answering their clients’ calls to include RMNs in the mix.

Retail 128

Retail Advertising Advertisers Shoppers 128

Martech

DECEMBER 30, 2022

Other non-retail brands with deep customer involvement have unveiled similar networks, Marriott for instance. Below are some predictions for where they’re heading in 2023. It’s likely 2023 will see more standardization. I believe 2023 is when action will finally start to be taken.”. Retail media networks standardize.

Retail 119

Retail Transform eCommerce Advertising 119

Content Marketing Institute

NOVEMBER 1, 2023

Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing.

B2C 121

B2C Fashion Branding Content Marketing 121

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

eCommerce 101

eCommerce Advertising Advertisers B2C 101

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. B2C budgets. Much of the growth is driven by large consumer brands.

B2C 119

B2C Analytics Management Customer 119

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. BIMI and DMARC for email authentication and brand authority. Design choices to engage the 2023 reader. AMP for email. AI assistance in content creation.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Additionally, challenges to the supply chain will continue to surface.

Shoppers 73

Shoppers Retail Price Promotion 73

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. year-over-year growth for lead ad submissions in 2023 compared to 2022. Meta saw 16.6% There were more than 1.1

Social Media Marketing 129

Social Media Marketing B2C Whitepaper Marketing 129

Hootsuite

JANUARY 4, 2023

In this post, we’ll walk you through everything you need to know about marketing your brand on social media. The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Build brand identity and awareness. Is it right for your business?

Social Media Marketing 97

Social Media Marketing User-Generated Marketing Marketers 97

Hubspot Marketing

SEPTEMBER 25, 2024

You can score your leads based on multiple attributes, including the professional information they‘ve submitted to you and how they’ve engaged with your website and brand across the internet. Are you more interested in B2B organizations or B2C organizations? In 2023, 53% of companies experienced longer sales cycles.

Logistics 108

Logistics Analytics Inbound Marketing Finance 108

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. The media giant also improved the experience of working with influencers, a value-add to advertisers who seek to focus on their brand awareness budgets over direct response.

Advertising 80

Advertising Advertisers Whitepaper B2C 80