Ariyh

SEPTEMBER 25, 2023

Learn how to do it yourself and see it in action, so you can take your customer journey to the next level. This and much more in Storyblok’s special omnichannel webinar session (including: how to fit AR/VR into it all, and use it to wow your customers). Unstructured, curvy designs make products seem more fun and exciting.

Product 101

Product Food Health B2C 101

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 105

Branding Fashion Gen Z Entertainment 105

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services.

Transform 107

Transform eCommerce Shoppers Retail 107

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here. These reports are now out of beta.

Customer Journey 90

Customer Journey User-Generated CRM Analytics 90

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. And Gartner predicts that they’re going to be a primary customer service aid for 25% of organizations not long after that. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. billion in 2025.

Retail 140

Retail eCommerce Shoppers Customer Journey 140

Search Engine Land

FEBRUARY 15, 2023

To gain the trust of local consumers, brands must focus on delivering quality interactions and relevant information. The resurgence of local retail is among the top trends that will continue to evolve in 2023. Complex customer journey and touchpoints Local represents up to 40% of organic traffic for location-based businesses.

Customer Journey 93

Customer Journey Marketing Marketers Shoppers 93

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. This guide covers Amazon’s video advertising solutions and how brands can leverage them to enhance their digital advertising strategies. This gives customers a value-priced option in exchange for viewing ads and has been a success.

Advertising 95

Advertising Advertisers Branding Key Performance Indicator 95

Exposure Ninja

MAY 26, 2023

But we saw just that at Google’s 2023 I/O conference. ” They still want to help websites get traffic, but that traffic may be arriving on your site at a different stage in their customer journey. Google highlighted reviews during the talk, and the products shown had at least four stars.

PR 98

PR User-Generated Marketing Marketers 98

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 94

Gen Z Millennials Transform User-Generated 94

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 107

Branding Health Customer loyalty User-Generated 107

Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. Squarespace.

eCommerce 85

eCommerce Shipping Price Transform 85

Hubspot Marketing

JANUARY 23, 2023

Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? The top two goals marketing leaders have for 2023 center around developing a deeper connection with their customers - specifically, getting to know them better and improving customers’ understanding of their products/services.

Marketing 88

Marketing Marketers Management Promotion 88

Calvyn Lee Blog

JANUARY 28, 2023

At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers. Accessibility will continue to be a hot topic in 2023 as the progress made has revealed how much further there is to go. Twitter Shops launched in March 2022.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Under the new name, Conversica, the company expanded to other industries in 2015.)

Customer Journey 96

Customer Journey Marketing Automation Platform CRM User-Generated 96

Search Engine Land

APRIL 23, 2024

We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Analytics 110

Analytics Customer Journey User-Generated Customer loyalty 110

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Branding 107

Branding Retail User-Generated eCommerce 107

Search Engine Land

MARCH 5, 2024

In October 2023, the concept of information satisfaction was central to Pandu Nayak’s testimony in Google’s antitrust case in the U.S., Applying IS to SEO and digital marketing For the longest time, I’ve been saying that SEO is actually product management. A way to assess information at each step of each journey.

Customer Journey 98

Customer Journey User-Generated SEO Digital Marketing 98

Use Insider

DECEMBER 21, 2023

This feature enables brands to offer users the functionality of an immersive in-app shopping experience without them ever leaving the platform. It’s the full end-to-end branded customer journey within WhatsApp: the world’s most popular messaging platform. They go ahead and make that purchase—and you lose a sale.

Branding 52

Branding User-Generated eCommerce Customer Journey 52

Marketing Insider Group

AUGUST 1, 2023

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Whitepaper 83

Whitepaper Thought Leadership Promotion Customer loyalty 83

Martech

APRIL 28, 2022

Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Brands can use a marketing automation platform to monitor behaviors and engagement , then email gifts to qualifying members.

Customer Journey 112

Customer Journey Analytics Marketing Marketers 112

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Have any big competitors made big moves in 2023? Audience insights: Has anything changed about how customers search or buy your product or service? When did you last map the customer journey?

SEO 139

SEO PR Customer Journey Health 139

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

Influencer Marketing 100

Influencer Marketing Customer Journey Health Marketing 100

Martech

JUNE 8, 2023

What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or customer on a journey based around their needs and interests — using their interactions, of course, as “prompts.”

Customer Journey 93

Customer Journey User-Generated Shipping CMO 93

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. The dimension level (think the value of knowing intent or product preference).

Customer 106

Customer Retail Customer Journey Traditional Marketing 106

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. More than a third have increased spending on store brands and increased their use of coupons.

Transform 107

Transform Price CMO Marketing 107

Power Digital Marketing

FEBRUARY 6, 2023

For marketers to achieve the sole purpose of marketing: revenue generation (and yes, brand is a means to get there, too), we put together The CMO’s Guide for Igniting Profitable Growth in 2023. Brands can get started by performing classic A/B tests or Matched Market Tests (MMTs). A common split is 60% brand, 40% performance.

Non-Profit 40

Non-Profit Marketing Marketers Customer Journey 40

TechWyse

MARCH 8, 2023

Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Lead generation involves employing strategies to help you identify, engage and convert potential users interested in using your products and services. So how do you nurture and pull them into your sales funnel?

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Sachs Marketing Group

JULY 18, 2023

The power of having direct communication with a dedicated audience who are interested in your product or service cannot be underestimated. These addresses often belong to customers, prospects, or anyone who has shown interest in your brand or service. Here’s why building an email list is important in 2023.

Email Marketing 52

Email Marketing Law Communications Customer loyalty 52

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I hardly do.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Martech

AUGUST 24, 2023

While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey. It also has a selection of domain-specific ad templates that can be personalized to align with brand requirements, a content generation feature, error detection and content refreshing capabilities. Get MarTech!

Customer Journey 87

Customer Journey Analytics Advertising Advertisers 87

Use Insider

MAY 10, 2024

That’s likely a big reason why conversational commerce’s popularity is skyrocketing, seeing a 137% increase in mobile app messages in 2023 over 2022. Address your entire customer journey Think of a conversation with anyone. Let’s take a closer look at each of these criteria. Others are siloed to marketing use cases.

eCommerce 52

eCommerce Customer Journey Shipping CRM 52

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 143

Customer Transform CMO Retail 143

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. The days of the traditional customer journey are long gone. What it is.

Customer 124

Customer Customer Journey Analytics Communications 124

Martech

APRIL 23, 2024

We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Analytics 68

Analytics Customer Journey User-Generated Customer loyalty 68

Unbounce

JUNE 28, 2022

of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Online sales are expected to make up 22.3%

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144