Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Changes in Super Bowl commercial pricing The cost of a 30-second commercial during the Super Bowl has skyrocketed over the decades. million in 2005. million in 2005.

Transform 114

Transform Price Entertainment Advertisers 114

Martech

JULY 23, 2024

The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. No more trying to hide the unsubscribe link or sending people to a landing page that has a phone number on it,” said Price. “I in 2023 compared to 2020. How big is the spam problem?

Price 122

Price Email Marketing eCommerce Place 122

Jeff Bullas

JANUARY 18, 2023

For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. Below are the top sites to buy TikTok views in 2023 1. The company should have a FAQ, clearly show its pricing, as well as offer support.

Entertainment 314

Entertainment User-Generated Energy Price 314

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. This can serve two purposes: following brands and influencers you might want to partner with and following potential followers so they’ll check out your account. Iconosquare is billed in Euros and is available for 49, 70, or 139 Euros per month.

Price 241

Price Analytics Marketers Marketing 241

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Why we care.

Retail 126

Retail User-Generated Price Product 126

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Then, it helps you craft posts about that content in your brand voice.

Price 119

Price Thought Leadership Transform User-Generated 119

Jeff Bullas

FEBRUARY 9, 2023

Advertising through Facebook and Instagram is too expensive for most small businesses, brands, influencers, and those just starting out, so what’s the answer? When you buy Instagram followers from SidesMedia , you’ll be getting quality at excellent prices without having to lose out on quality.

User-Generated 308

User-Generated Management Price Promotion 308

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 105

Branding Finance Fashion Health 105

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. This is a good thing.

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Harnessing the influence of social can boost sales and justify premium prices.

Gen Z 124

Gen Z Millennials User-Generated Shoppers 124

Martech

MAY 13, 2025

” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity. In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide.

CRM 120

CRM Marketers Marketing Price 120

Hubspot Marketing

JANUARY 27, 2025

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. How Super Bowl Ad Prices Have Changed Over Time Is a Super Bowl ad worth the cost? million every week in 2023 (Chiefs 38 - Philadelphia Eagles 35).

Advertisers 109

Advertisers Advertising Price Food 109

Buffer Marketing

FEBRUARY 28, 2024

These are some of the figures creators reported making in 2023. And you don’t get “business” status without understanding pricing. The fundamentals of pricing When figuring out how much to charge, it's like setting up a lemonade stand for the first time.

Price 126

Price B2C Energy Product 126

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Branding 137

Branding Price Analytics Place 137

Martech

NOVEMBER 27, 2024

Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. The numbers back this up.

eCommerce 125

eCommerce Shoppers Retail Analytics 125

Jeff Bullas

MARCH 5, 2023

Not only is it a great tool for increasing your views, but it also offers a variety of services at affordable prices. This means you can reach a wider audience and gain more visibility for your brand or personal account. And with prices ranging from $1.99 With affordable pricing and top-quality service, Likes.io

Price 213

Price Promotion Social Media Marketing Customer 213

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. 31 Influencer Marketing Stats to Know in 2023. Let's dive in. Table of Contents.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024. billion 2023 $32.2

Gen Z 100

Gen Z Fashion Millennials Retail 100

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Ad prices soar. How ad prices are calculated. LinkedIn ad prices are determined by an auction system based on market demand. The greater the demand, the higher the ad price. Why we care.

Price 117

Price Advertisers Advertising Digital Marketing 117

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

SEPTEMBER 10, 2024

Because having an impact shouldn’t come at the price of burnout. Maximize the power of LinkedIn for your brand 1.5 The platform continues to present brands with new opportunities to connect with job seekers, employees, brand advocates and the media alike. Here’s a look at what we covered. With that level of activity.

Social Media Marketing 127

Social Media Marketing User-Generated Education Customer 127

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Venues in major markets have a price tag to match.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. billion global shoppers across more than 64 countries.

Shoppers 70

Shoppers Retail Price Promotion 70

Unbounce

JANUARY 6, 2025

Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. Image courtesy of Notion Theres plenty of different approaches you can take with a pricing page too.

Price 111

Price User-Generated Copywriting Analytics 111

Backlinko

AUGUST 22, 2024

Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%).

User-Generated 97

User-Generated Price Branding Customer 97

illumin

NOVEMBER 19, 2024

from 2023’s numbers. In a 2024 PWC survey, consumers report they are expecting to spend more than in 2023 when planning this year’s holiday budget. With savings top of mind for most of North America, PWC reports that 77% of consumers intend to spend the same amount or less than in 2023. It’s ideal to plan in Q3 or even Q2.

Shoppers 105

Shoppers Gen Z Retail Finance 105

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Shoppers have their eyes out for good prices, and not just on gifts. For those who are willing to spend – they aren’t willing to spend as much as they did in 2023. 43% of shoppers even enjoy shopping in the December period.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hootsuite

MAY 25, 2023

There’s something for every brand. And we’re not just saying that because our editor is going to read this… Price: Free trial! Magic Studio Magic Studio is a dream for brands who want to be up their visual game. It’s time to think about what platforms like Magic Studio can do for your brand. Stockimg.ai Source: Stockimg.ai

Price 142

Price eCommerce User-Generated Advertisers 142

Hootsuite

MARCH 15, 2023

Read on for a breakdown of the best Facebook analytics tools available in 2023. #1 10 Facebook analytics tools for 2023 We get it: there are so many Facebook analytics tools available it can feel a little overwhelming. Price: Try it for free for 30 days. Pricing starts at $99 per month. Clear data. Not too shabby, right?

Analytics 114

Analytics Price Place Management 114

Hubspot Marketing

MARCH 13, 2023

Platforms: Messenger Functions: Customer Support Price: Free Language: Spanish Image source 2. Platforms: Messenger Functions: HR Price: Free Language: English Image source 3. Platforms: Messenger, Slack, Kik, Web Functions: Analytics Price: Paid Language: English Image source 4. Dashbot.io The Dashbot.io

Price 139

Price Marketers Marketing Analytics 139

Hubspot Marketing

JUNE 19, 2023

Prices for Pictory start at $19 per month. Users can create custom AI avatars to represent their brand in videos or choose from more than 150 diverse stock AI avatars. Brands like Nikes and Google leverage Synthesia in their videos. Brands like Nikes and Google leverage Synthesia in their videos.

User-Generated 145

User-Generated Price Communications Branding 145

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. And with our Salesforce and Zendesk integrations, effectively bridge the gap between sales and customer service to get a 360-degree view of your customer and their journey with your brand.

Branding 138

Branding Price Influencer Marketing Transform 138

Hubspot Marketing

OCTOBER 8, 2024

In 2022, I was recruited by HubSpot for a brand-new challenge. Each assignment had a clearly marked price, a link to an Asana task card with instructions, and a link to a Google Doc where they could write. For all pieces assigned since March 2023, we implemented a zero-tolerance policy for AI-generated or plagiarized work.

Price 101

Price Transform Thought Leadership Management 101

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Here’s why you should pay attention to retail trends for 2023. 10 important retail trends for 2023 to follow.

Retail 130

Retail Shipping eCommerce Law 130

Hubspot Marketing

JANUARY 2, 2023

This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation , and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. Employer branding will be more people-oriented. Your brand identity is how candidates will perceive you at first glance.

Gen Z 135

Gen Z Law Marketers Marketing 135

Hubspot Marketing

APRIL 23, 2025

Most brands chase exposure. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Earned media value (EMV) is the estimated dollar worth of all the publicity your brand gets without paying for ads.

PR 99

PR User-Generated Transform Thought Leadership 99