Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 21, 2023. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance. and there was.

Branding 52

Branding User-Generated Transform Email Marketing 52

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 137

User-Generated Retail Non-Profit Advertising 137

Search Engine Land

APRIL 9, 2024

Voiceover script generation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. billion in 2023, and employs approximately 114,000 members of staff worldwide, according to Statistica.

Transform 144

Transform User-Generated Traditional Marketing Advertising 144

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z 111

Gen Z Branding Millennials Transform 111

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet.

Market Trends 137

Market Trends Law Transform User-Generated 137

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Branding 106

Branding Transform User-Generated Communications 106

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 100

Branding Fashion Food COS 100

Calvyn Lee Blog

FEBRUARY 20, 2024

In this article, we will focus on the top 5 trends summarized below: Generative and Predictive Artificial Intelligence People-Led Marketing TikTok Will Be Essential for Companies Social Media SEO Video Will Be King Let’s dive into each of these top trends in more detail: #1. Many brands have already built a presence.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Digital Marketer

SEPTEMBER 23, 2022

With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. According to a Forrester report , digital marketing spending by companies will reach $146 billion by 2023.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear.

Advertising 128

Advertising Advertisers Transform Manufacturing 128

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. Talkdesk’s Talkdesk Autopilot is the next generation of its virtual agent. MFA AI-driven site Measurement and Optimization solution expands on the beta announced in Q4 2023 and will be available globally beginning in Q2 2024. Get MarTech!

Transform 112

Transform Customer Acquisition User-Generated Advertising 112

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear.

Advertising 110

Advertising Advertisers Transform Manufacturing 110

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2 lukettrotman.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent. What C.R.A.F.T.

Transform 139

Transform User-Generated SEO Analytics 139

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Add to that, tight budgets and limited manpower.

Branding 84

Branding Key Performance Indicator Transform Health 84

Sprout Social

FEBRUARY 6, 2024

Earning the top spot this year is a reflection of not only the exceptional work Team Sprout puts in everyday, but of the way our customers are transforming their businesses with the power of social. We’re up to 17,000 shares monthly with our brand ambassador program—which gives us a lot more reach and a lot more eyes.

Product 111

Product Transform User-Generated Customer 111

Martech

JANUARY 22, 2024

When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. 1 challenge for marketers who are new to generative AI is crafting great prompts. You’ll also find a link to a tutorial on the image generator page. Keep reading for the full scoop.

Transform 113

Transform CMO User-Generated Management 113

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations.

Transform 93

Transform User-Generated Marketing Marketers 93

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 62

Branding Fashion Food COS 62

Unbounce

JUNE 15, 2023

From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. From a user perspective, this is great. Artificial intelligence (AI) has revolutionized the way we live.

SEO 132

SEO Transform User-Generated Marketing 132

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. 1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. billion monthly active users.

Gen Z 126

Gen Z User-Generated Transform Social Media Marketing 126

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

eCommerce 117

eCommerce PR Real Estate SEO 117

Search Engine Land

DECEMBER 21, 2023

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Using AI is acceptable to Google for generating content as long as it is highly relevant and offers value.

Real Estate 139

Real Estate Transform User-Generated Customer Journey 139

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109

Branding Health Customer loyalty User-Generated 109

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 90

Gen Z Millennials Transform User-Generated 90

Backlinko

MARCH 13, 2024

Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Market measurement 15% User experience 12.4% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Market measurement 15% User experience 12.4% Q1 2023 54.7%

Market Research 87

Market Research Non-Profit Transform Marketing 87

Search Engine Land

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. How large language models work Below is a system diagram of transformers, the architecture model in which large language models are built. transforms”) it into something else. Machines can’t read. This is the playground.

Transform 98

Transform Direct Mail PR User-Generated 98

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game. AI and Machine Learning Another key trend for 2023 is the increasing use of AI and machine learning in MarTech.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. Get ready to learn about the top digital marketing trends for 2023! We may expect that brands will invest more in video creation and distribution. Brands seeking to engage their consumers more will emphasize video marketing.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Neil Patel

FEBRUARY 3, 2023

Once customer meets brand, it’s like connecting with an old friend on Facebook. One that grew into being influenced by user behavior. Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. As user behavior changes, so does the search landscape. I hardly do.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles.

Social Media Marketing 94

Social Media Marketing Analytics Marketing Marketers 94

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Generative AI lacks common sense, emotional understanding and real-world experience.

User-Generated 125

User-Generated Transform SEO New Technology 125

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.

Transform 70

Transform User-Generated Marketing Marketers 70

Campaign Monitor

APRIL 19, 2023

In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1 According to The Coin Republic , “Dior’s digital sneakers had 2.3

Marketing Strategy 84

Marketing Strategy Shoppers Transform User-Generated 84

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

Transform 136

Transform Marketing Marketers User-Generated 136