Digital Marketer

SEPTEMBER 22, 2023

The Impact of Video Marketing is Undeniable Heightened Brand Awareness: Research reveals that video marketing contributes significantly to enhancing brand awareness, with 64% of marketers acknowledging its effectiveness. Videos are dominating the content marketing industry!

Video Marketing 101

Video Marketing Transform User-Generated Marketers 101

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects.

Inbound Marketing 103

Inbound Marketing PR Manufacturing Marketers 103

Adams & Knight Marketing

MARCH 23, 2023

March 24, 2023) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn.,

PR 130

PR Influencer Marketing Advertisers Advertising 130

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. This article explores top AI tips to boost your content marketing efforts. These prompts can inspire and generate ideas for limitless content marketing concepts. What is an AI prompt?

Content Marketing 91

Content Marketing Finance Marketers Marketing 91

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Adams & Knight Marketing

APRIL 16, 2023

Avon, Conn.,

PR 130

PR Influencer Marketing Advertisers Advertising 130

SMA Marketing

JANUARY 23, 2023

In today's episode, we're going to be talking about business growth strategies for 2023 and beyond. This is leveraging SEO, content marketing , and maybe even influencer marketing to help increase and attract customers organically. Transcript: Hey, what's up? And welcome to Hack My Growth. Networking.

SEO 98

SEO Advertisers Advertising CRM 98

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel.

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

JANUARY 19, 2024

Thus, every influencer is a content creator, but not every content creator is an influencer. When to Use Influencers in Your Marketing Strategy I think most brands could benefit from influencer marketing. And they are very pricey to work with.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135

Sprout Social

MAY 29, 2025

Many marketers said they trust LinkedIn to deliver a positive ROI Trust in LinkedIn to deliver positive ROI is high among marketers. A global August 2023 social media marketing survey showed marketers confidence level reached 70%. Instagram followed LinkedIn with a 68% trust rate for positive ROI.

Gen Z 81

Gen Z Social Media Marketing Transform Marketers 81

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023!

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Adams & Knight Marketing

FEBRUARY 8, 2023

February 9, 2023) — Adams & Knight , one of the leading integrated marketing agencies in the region, is celebrating the one-year anniversary of its integrated marketing podcast, What’s the Big Idea? AVON, Conn., Each of the 17 episodes provides listeners with meaningful tips and actionable advice.

PR 130

PR Advertisers Advertising Influencer Marketing 130

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 136

eCommerce Marketers Marketing Influencer Marketing 136

Martech

SEPTEMBER 26, 2023

Seventy-eight percent of marketers surveyed say email is given priority in their budget, followed by social media (66%) and SEO/content marketing (56%). Unfortunately, 68% of marketers said their organizations have experienced a reduction in their budgets by 5% to 10%, or more, in the second half of 2023.

Marketers 120

Marketers Marketing Influencer Marketing Email Marketing 120

Hubspot Marketing

JANUARY 20, 2023

Consider influencer marketing. However, experimenting with influencer marketing does not necessarily come with a hefty price tag. If you have some wiggle room in your budget, you can partner with nano-influencers or micro-influencers. Invest in employee knowledge. Compile an ebook of relevant information.

eBook 143

eBook CRM User-Generated Marketers 143

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Marketers also cite Instagram as the most effective channel for engagement.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

FEBRUARY 5, 2024

Below, I share four marketing ideas for promoting your financial services. SEO Content Marketing According to the LSA , 90% of loan and mortgage consumers, 85% of check cashing consumers, and 76% of tax return preparation consumers start their buying journey with an online search. Social Media Marketing 4.9

Marketers 129

Marketers Marketing User-Generated Social Media Marketing 129

Influence & Co

MARCH 15, 2023

Not long ago, HubSpot released its 2023 marketing strategy and trends report. Among the report’s highlights were predictions for a rise in video content, influencer marketing, and owned media SEO.

Influencer Marketing 98

Influencer Marketing SEO Marketing Strategy Marketers 98

Search Engine Land

FEBRUARY 16, 2024

There were over 15 billion worldwide visits to Amazon.com in 2023. billion in 2023. Taking an omnichannel approach by utilizing social media, influencer marketing, and content marketing will build brand awareness and direct users to your Amazon listings. They want customers to continue buying.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Search Engine Land

SEPTEMBER 6, 2023

The second path is harder at first, but staying focused will lead you to build more skills in content marketing. Image created by author in Midjourney, August 2023 What is link building today? While initially focused on website list building and outreach, it has since expanded to include content marketing and strategy.

PR 127

PR SEO Health Influencer Marketing 127

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Spiralytics

JANUARY 16, 2023

Influencer marketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising. This phenomenon is known as influencer fatigue. One would think that a more popular influencer would have more consistent engagement compared to their smaller counterparts.

Influencer Marketing 94

Influencer Marketing Digital Marketing Law Price 94

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership 105

Thought Leadership Marketers Marketing B2C 105

Buffer Marketing

DECEMBER 5, 2023

4: How do you make content repurposing a seamless part of your workflow? It's a strategic part of content creation, with an eye on lifecycle and future engagement. Challenge yourself to find even more ways to repurpose it for other social or content marketing channels you use. At the end, scan your fresh post again.

eBook 131

eBook Influencer Marketing Whitepaper Promotion 131

TechWyse

MARCH 8, 2023

In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives. Leverage Quality Content Content marketing offers you a way to generate leads organically. An established competitor or industry leader who could help you get more competitive.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Martech

SEPTEMBER 26, 2022

billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. 7 fintech marketing strategies for B2C. This will also help guide your fintech content marketing strategy. Experiential marketing.

Transform 117

Transform B2C Finance Affiliate Marketing 117

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Video Marketing 65.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. B2C digital marketing strategies. Defined as marketing focused on creating and distributing online content (i.e.,

B2C 117

B2C eCommerce Retail Shoppers 117

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertising 103

Advertising Advertisers PR Millennials 103

Hubspot Marketing

OCTOBER 17, 2023

In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023. Image Source There’s no denying that affiliate marketing is a thriving industry with a bright future. Influencers will take the center stage.

Affiliate Marketing 130

Affiliate Marketing Market Trends B2C Transform 130

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them.

Marketing Strategy 87

Marketing Strategy Customer Acquisition Marketers Marketing 87

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Businesses Grow

FEBRUARY 10, 2025

It was March 15, 2023, and I snapped a photo that changed my life. And I’ll explain how it can change your life, too. On that date, I was attending the annual SXSW festival in Austin, TX, and enjoying a wonderful late-night meal with my friends Joseph Jaffe and Eric Qualman.

Food 68

Food Branding Advertising Advertisers 68

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content. So, how do you reach your target audience and achieve content marketing success? So go ahead and amplify that content to drive even more traffic and engagement.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109