Sprout Social

JULY 23, 2024

These pins are separated into folders with titles like “Headspace for Kids” and “Headspace Courses” so they’re easy to find: These Pins are free for anyone to use to manage stress or increase mindfulness, but they also play a bigger role in Headspace’s marketing strategy.

Gen Z 135

Gen Z Branding Retail Content Placement 135

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers.

Influencer Marketing 132

Influencer Marketing Key Performance Indicator Transform Marketers 132

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Design choices to engage the 2023 reader. Optimizing the customer journey. Alternative metrics to open rates in a post-Apple MPP world. AMP for email.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Use transactional, trigger and journey emails for higher engagement and conversions. Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.

Outbound Marketing 122

Outbound Marketing Transform Customer Journey Marketers 122

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager.

Management 145

Management Marketers Marketing Inbound Marketing 145

Backlinko

JUNE 12, 2025

This is why your 2023 comparison post might never appear in AI Overviews, but could become ChatGPT’s go-to citation for explaining complex topics. Old customer journey: See result → Click → Convert (trackable) New customer journey: See AI mention → Research brand → Visit directly later (invisible) It’s a measurement paradox.

SEO 109

SEO User-Generated Analytics Customer Journey 109

Hootsuite

MARCH 9, 2023

This topic covers things like who your audience is, the customer journey, and how to set marketing goals. You can learn how to tell your business story through branding, how to create and manage a content calendar , and how to be authentic in your messaging. Psst: We’re invested in your investments, too!

Social Media Marketing 145

Social Media Marketing Customer Journey Advertising Digital Marketing 145

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. How will bots help marketers in the year to come?

Transform 124

Transform eCommerce Shoppers Retail 124

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 129

Transform Non-Profit Health SEO 129

Martech

OCTOBER 19, 2023

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. Spend less time managing comments Receive fewer non-urgent notifications by using the release to bundle comment notifications (beta) on the same thread. Get MarTech!

User-Generated 124

User-Generated Thought Leadership Customer Journey Management 124

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. The post HubSpot’s March 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech!

Customer Journey 103

Customer Journey User-Generated CRM Analytics 103

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop. Try it free today.

Social Media Marketing 124

Social Media Marketing Communications Entertainment Analytics 124

Hootsuite

FEBRUARY 14, 2023

Make your customer journey as smooth as possible Customers expect a smooth buying process. Smoothing out the customer journey—as mentioned above—helps to eliminate the top reasons for cart abandonment. Get a Free a Heyday Demo Turn customer service conversations into sales with Heyday. Here’s an example.

Retail 145

Retail eCommerce Shoppers Customer Journey 145

Chief Martec

MAY 3, 2023

Frans Riemersma and I unveiled the 2023 marketing technology landscape during our keynote. But my favorite part of the day was our ceremony for the 2023 Stackie Awards. And now you can get the full deck of all 36 martech stackes entered in 2023 here. They keep the customer in mind at every stage of this cycle.

Non-Profit 98

Non-Profit Customer Journey Food Entertainment 98

Hootsuite

NOVEMBER 9, 2022

Shoppable content has a shorter sales cycle and allows for a more streamlined customer journey than traditional ecommerce tactics. You get to see all of your customer requests, from every channel, all in the same place. Heyday’s single dashboard makes management easy. Brands Collab Manager. Close sales fast.

Retail 133

Retail eCommerce Fashion Affiliate Marketing 133

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your business apart from your competition. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool.

Gen Z 74

Gen Z Marketers Marketing Logistics 74

Hubspot Marketing

JANUARY 23, 2023

Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? The top two goals marketing leaders have for 2023 center around developing a deeper connection with their customers - specifically, getting to know them better and improving customers’ understanding of their products/services.

Marketers 107

Marketers Marketing Promotion Management 107

Unbounce

JANUARY 6, 2025

Sales conversion : Turning leads, trial users, or freemium users into paying customers. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Why it’s important: Tracks metrics to understand user behavior.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Martech

FEBRUARY 16, 2022

“We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re trying to map and follow a customer journey,” said Steve Zisk, senior product marketing manager at Redpoint Global, in a recent webinar. “In

Management 107

Management Customer Journey Law Digital Marketing 107

Martech

JULY 19, 2023

To more accurately portray your customers’ unique actions, customer journey mapping reporting now includes meeting outcomes and sales stages. Gain deeper, customized insights into your reporting to make informed business decisions, by using the new advanced formula builder for calculated properties (beta).

Customer Journey 98

Customer Journey Law Analytics CRM 98

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Design choices to engage the 2023 reader. Optimizing the customer journey. Alternative metrics to open rates in a post-Apple MPP world. AMP for email.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. Delight your customers and improve conversion rates. Best ecommerce platforms for selling in 2023. In no particular order, here are our top four picks for 2023.

eCommerce 103

eCommerce Shipping Price Transform 103

Martech

AUGUST 18, 2023

Working hours and custom voicemail To ensure customers receive service assistance at expected times and better manage rep availability and capacity across global time zones, reps can use a new release to set their working hours in HubSpot. This feature has been available on deal pipelines and has now expanded to custom objects.

CRM 98

CRM Customer Journey Communications Management 98

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Equally important: Activating that data to create personalized engagement and construct compelling customer journeys.

Customer Journey 135

Customer Journey Analytics Management Email Marketing 135

Hootsuite

MARCH 15, 2023

But LinkedIn also works with approved marketing partners to help recruiters, marketers, and advertisers automate some of their tasks on the platform, from finding candidates to managing ad campaigns. Bombora integrates with LinkedIn Campaign Manager to allow brands to target the most relevant leads based on topics of interest.

User-Generated 107

User-Generated Analytics Advertising Advertisers 107

Hootsuite

MAY 9, 2023

Start by creating audience personas and customer journey maps. Save time managing your social media presence with Hootsuite. Free 30-Day Trial The post Content Distribution Done Right: Tips and Tricks for 2023 appeared first on Social Media Marketing & Management Dashboard.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 104

Gen Z Millennials Transform Direct Mail 104

Sprout Social

DECEMBER 16, 2024

Instead, we sent a team of 30+ product managers and engineers to their global headquarters so we could immerse ourselves in their needs and pain points in order to build scalable solutions. Customers that hold you to a remarkably high standard are a product teams greatest gift. For brands, responding to questions is the bare minimum.

Product 72

Product Transform Influencer Marketing User-Generated 72

Sprout Social

MAY 29, 2025

A global August 2023 social media marketing survey showed marketers confidence level reached 70%. Googles internal data demonstrates that brands should deploy YouTube across the customer journey. Instagram came in second (22% of respondents), followed by YouTube, cited by 12% of respondents.

Gen Z 85

Gen Z Social Media Marketing Transform Marketers 85

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencer marketing encompasses the entire customer journey Kennedy says people often think about ROI as it relates to sales, but influencer marketing has changed the game.

Influencer Marketing 142

Influencer Marketing Customer Journey Health Marketers 142

Hubspot Marketing

DECEMBER 11, 2023

In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. The challenge of becoming too reliant on AI may account for 47% of partially automated customer journeys, according to Ascend2. After all, 47% of automated customer service is 100% better than none.

User-Generated 119

User-Generated Marketers Marketing Copywriting 119

Martech

OCTOBER 10, 2023

There are also over 16% more online shoppers in 2023 compared to 2020. Online research has become a key part of the consumer journey. This means businesses must invest in a solid online presence, reputation management and strong brand assets. As a result, ecommerce and digital storefronts have surged.

Customer Journey 126

Customer Journey Shoppers CMO eCommerce 126

Martech

SEPTEMBER 16, 2022

Content automation tools and platforms allow companies to produce, manage, share and amplify content while facilitating scalability. In short, you need content to compete in today’s customer experience-driven landscape and technology to produce content at the volumes required to make an impact. Content writer : Creates content.

Content Marketing 138

Content Marketing Marketers Marketing Customer Journey 138

Sprout Social

JULY 17, 2023

The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration. The 2023 State of Social Media report reveals that 96% of business leaders anticipate integrating social data into their company’s CRM within the next three years.

CRM 98

CRM Management Customer User-Generated 98

Econsultancy

DECEMBER 2, 2021

Altogether, it now seems an even more daunting task to unify datasets, create a single customer view and, in turn, deliver the personalised experiences that consumers have come to expect. So, how are marketers investing in data management? Taking ownership of the customer in a cookie-crumbling world.

Management 98

Management Customer Retail eCommerce 98

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Branding 134

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 134