Martech

NOVEMBER 9, 2023

The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Visit Digital Marketing Depot to download the 2023 Marketing Data Impact Report.

Digital Marketing 116

Digital Marketing Marketing Marketers Management 116

Rock Content

APRIL 11, 2023

This includes blog posts, social media posts and longer pieces of content like white papers. Whether you use content or copywriting, there are a few key techniques you can use to convert more leads in 2023. How to Structure Your Website Copy Copywriting is vital for any digital marketing campaign.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. 20 minute read Landing page optimization 101 landing page optimization tips October 20, 2023.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Ebooks and whitepapers.

User-Generated 117

User-Generated Entertainment Whitepaper Industry Insights 117

Search Engine Land

JULY 25, 2023

Their aim was to identify industry-specific benchmarks for organic search in 2023, which will enable enterprise organizations to assess the effectiveness of their organic SEO efforts better. Visit Digital Marketing Depot to download the 2023 SEO Industry Benchmark reports from Conductor. See how your site compares!

Digital Marketing 84

Digital Marketing SEO Marketing Marketers 84

Power Digital Marketing

APRIL 10, 2025

Account based marketing, commonly referred to as ABM, is a marketing strategy designed specifically for businesses to establish direct connections with their key accounts, resulting in impressive outcomes. According to a 2023 ABM Benchmark Study , 74% of ABM programs drive significant or moderate revenue growth.

Whitepaper 40

Whitepaper Marketing Marketers CRM 40

Martech

APRIL 19, 2023

Though marketing attribution may seem like a difficult task, in a world where ROI is king, accurate marketing attribution needs to be at the forefront of every marketer’s mind to maximize the efficiency of their activity in 2023.

Digital Marketing 96

Digital Marketing Marketing Marketers Advertisers 96

Martech

MARCH 16, 2023

Stay ahead of the curve with the 2023 Consumer Trends Index report. With the data from over 30 countries and 6,000 consumers, you’ll be able to better understand your customer and create a marketing strategy that is tailored to their needs.

Digital Marketing 102

Digital Marketing Marketers Marketing Advertisers 102

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. year-over-year growth for lead ad submissions in 2023 compared to 2022. Meta saw 16.6%

Social Media Marketing 129

Social Media Marketing B2C Whitepaper Marketing 129

Search Engine Land

MARCH 23, 2023

Though marketing attribution may seem like a difficult task, in a world where ROI is king, accurate marketing attribution needs to be at the forefront of every marketer’s mind to maximize the efficiency of their activity in 2023.

Digital Marketing 86

Digital Marketing Marketing Marketers Advertisers 86

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Search Engine Land

JULY 11, 2023

It includes: Campaign preparation Selecting the right channels Developing creative assets Budget allocation Whether you’re a seasoned marketer or just starting out, this guide is a must-have resource to supercharge your advertising efforts. Visit Digital Marketing Depot to download the 2023 Digital Advertising Campaign Checklist.

Digital Marketing 78

Digital Marketing Advertisers Advertising Marketing 78

Marketing Insider Group

OCTOBER 21, 2020

Email Marketing. billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. Email marketing is the only digital marketing tool that allows you to build a personalized relationship with customers and continue to nurture them well after their first purchase.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). They said “for driving revenue,” not some perceived “fluffy” marketing goal like driving “likes” or engagement. But if you don’t look…you won’t find it.

Whitepaper 111

Whitepaper Millennials Law CMO 111

Digital Marketer

AUGUST 9, 2023

Content Marketing Content marketing is the organic marketing practice of creating high value content that speaks directly to your ideal customer and pulls them into your email list so that you can continue “talking” to them. Want to get certified in Content Marketing? Click Here 6. Have question?

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Orbit Media Studios

SEPTEMBER 7, 2022

Your website navigation menu is absolutely the key to success in digital marketing. Whitepapers. People don’t go to websites looking for videos or whitepapers. Imagine yourself saying: “I want to read a whitepaper today. Every website has a menu. But some are much better than others. Formats: Articles.

Whitepaper 138

Whitepaper Analytics Real Estate User-Generated 138

Rock Content

MARCH 28, 2023

As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Do you want to continue to be updated with Marketing best practices?

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Is your digital marketing underperforming ?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. They all have proven track records and a strong reputation in the market. Bill Sebald , the founder of Greenlane Marketing, has nearly three decades of SEO experience under his belt. Don’t have time to read the full guide?

SEO 117

SEO eCommerce PR Non-Profit 117

TechWyse

MARCH 8, 2023

In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives. Once you get a prospect’s contact, you can start marketing to them individually, develop a relationship with them, and guide their buyer journey to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Martech

MAY 26, 2023

Take the 2023 MarTech Replacement Survey 2. AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests. Imagine you run a digital marketing agency specializing in B2B lead generation. Are you getting the most from your stack?

Transform 94

Transform Whitepaper User-Generated SEO 94

Unbounce

OCTOBER 15, 2024

For example, a digital marketing agency might create informative blog posts or videos that answer common questions potential clients have. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. Use it to attract folks already looking for what you provide.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Buffer Marketing

DECEMBER 5, 2023

  5 ways to repurpose long-form written content Long-form written content includes blog content, ebooks, research reports, whitepapers, and case studies. For example, Ahrefs’ YouTube channel published a video about ChatGPT for SEO in February 2023. Splainer does this as a part of its digital marketing strategy.

eBook 131

eBook Influencer Marketing Whitepaper Promotion 131

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. 17 minute read Landing page optimization Mastering ecommerce conversion rate optimization December 7, 2023. 23 minute read Landing pages How to create a landing page in 10 easy steps September 1, 2023. But what do you test on the form?

Price 105

Price eCommerce Copywriting User-Generated 105

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. According to research, around 38 percent of today’s digital marketers and brand owners actively plan to revamp and invest in their content strategies in 2023 and beyond. What Is a Content Creation Platform?

Copywriting 98

Copywriting Price Analytics Communications 98

Unbounce

NOVEMBER 7, 2023

Updated on November 1, 2023. Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. These extra details might convince someone to download your white paper rather than bounce from the page. In Q1 of 2023 , 95.3%

Whitepaper 52

Whitepaper SEO User-Generated Promotion 52

Exposure Ninja

OCTOBER 17, 2023

We’ve shared a few examples of how you can recognise leads in marketing. But what turns your average website visitor into a lead in digital marketing? At the end of 2023, you’ll need to update the report to reflect new, current data — otherwise, your offering loses value. What Turns Website Visitors into Leads?

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Exposure Ninja

DECEMBER 3, 2023

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Instead, you can create a big piece of broad content , like a white paper or eBook. By being prepared.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Duct Tape Marketing

AUGUST 23, 2023

Lloyed Lobo (07:26): I truly believe that I embody it because if you think about it, marketing is taking up, look at 2023 because we went through this boom tech boom and then the interest rates went up and so-called recession. Marketing is taking a bloodbath in 2023. TikTok, Facebook, all the CPMs are up.

Energy 64

Energy Whitepaper Health Transform 64

Unbounce

NOVEMBER 27, 2023

Updated on November 27, 2023. They might not be the coolest kid on the digital marketing campus, but CRO is low-key the most valuable friend you can have while you’re finding your way around campus and prepping to ace your finals. But the truth is CRO is as real and honest a friend you can have in the game of digital marketing.

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Exposure Ninja

DECEMBER 3, 2023

Google has trained the masses to ask questions (we use that term very loosely) like “Best family car 2023” instead of “Which car do you recommend for a family of four with two dogs who love the outdoors?” Instead, you can create a big piece of broad content , like a white paper or eBook.

Whitepaper 52

Whitepaper User-Generated eBook SEO 52

Welcome Software

AUGUST 25, 2023

For varied marketing assets, whether they're whitepapers, articles, or video scripts, AI content generators can customize the outlines based on the specific nature and intent of the asset. For example: "Provide three different introductions for a blog post on digital marketing trends in 2023."

User-Generated 40

User-Generated Whitepaper SEO Content Marketing 40

Unbounce

DECEMBER 18, 2024

These magnets include everything from ebooks and webinars to free trials and whitepapers. Email campaigns : Email marketing is crucial in the consideration stage. 10 minute read Landing pages How to create a landing page in 10 easy steps September 1, 2023. Heres the best way to get results March 18, 2024.

User-Generated 52

User-Generated Customer Journey Price eBook 52

Welcome Software

AUGUST 25, 2023

For varied marketing assets, whether they're whitepapers, articles, or video scripts, AI content generators can customize the outlines based on the specific nature and intent of the asset. For example: "Provide three different introductions for a blog post on digital marketing trends in 2023."

User-Generated 40

User-Generated Whitepaper SEO Content Marketing 40

Buffer Marketing

DECEMBER 5, 2023

  5 ways to repurpose long-form written content Long-form written content includes blog content, ebooks, research reports, whitepapers, and case studies. For example, Ahrefs’ YouTube channel published a video about ChatGPT for SEO in February 2023. Splainer does this as a part of its digital marketing strategy.

eBook 52

eBook Influencer Marketing Whitepaper Promotion 52

Unbounce

SEPTEMBER 12, 2023

Updated on September 13, 2023. When it comes to lead capture landing pages, providing the equivalent of digital “candy” can turn into an increased likelihood that visitors will provide their contact info. Christine Johnson, Digital Marketing Specialist, Vancouver Island University The bottom line—they crushed their bottom line.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120