Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 121

Social Media Marketing Gen Z Millennials Influencer Marketing 121

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Source ) 3.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

OCTOBER 27, 2023

Whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. HubSpot , 2023) With 63.5 HubSpot , 2023) With 63.5

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Hubspot Marketing

DECEMBER 19, 2022

This number drops to 38% for Millennials. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. We predict social media influencers – specifically micro-influencers — will start dominating this space. 29% of marketers plan to stop marketing in the metaverse (e.g.

Gen Z 137

Gen Z Market Trends Millennials Marketing 137

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. This is an increase from 68% of respondents in 2023.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. in May 2024.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing.

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Millennials: seven hours and 45 minutes. Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products.

Gen Z 127

Gen Z Millennials Retail Price 127

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? How Marketers Measure Up 30% of marketers are creating content that reflects their brand values, so there is room for improvement.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

MAY 12, 2025

Below are a few statistics that highlight how deeply the network has embedded itself into the everyday lives of Australians: As of June 2023, 5 million Australians and 350,000 Australian businesses use TikTok. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z 63

Gen Z Transform Fashion Food 63

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Understand your new competitors The 2023 State of Social Media report also shows 92% of leaders say social data will have a positive impact on improving competitive positioning.

Gen Z 133

Gen Z Millennials Branding Transform 133

Hubspot Marketing

JANUARY 10, 2023

According to Gallup, alcohol consumption for American adults is on the decline and Gen Z’s drinking patterns may be influencing the shift. Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly.

Gen Z 119

Gen Z Millennials User-Generated Influencer Marketing 119

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more. For many patients, the first time they interact with your brand might be on social.

Gen Z 70

Gen Z Pharmaceutical Health Millennials 70

Sprout Social

MAY 29, 2025

Many marketers said they trust LinkedIn to deliver a positive ROI Trust in LinkedIn to deliver positive ROI is high among marketers. A global August 2023 social media marketing survey showed marketers confidence level reached 70%. Instagram followed LinkedIn with a 68% trust rate for positive ROI.

Gen Z 81

Gen Z Social Media Marketing Transform Marketing 81

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Girl Power Marketing

FEBRUARY 1, 2023

Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

illumin

OCTOBER 11, 2023

TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials. With ad spend on influencer marketing in the US growing , it comes as no surprise that social ads are growing in importance too.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Marketers also cite Instagram as the most effective channel for engagement.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Hubspot Marketing

JANUARY 9, 2023

Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon. Hive Social. Twitter Alternatives for Audio Content.

Gen Z 130

Gen Z Marketing Marketers Millennials 130

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 billion social media users around the world as of October 2023 , equating to 61.4 Facebook has the largest share in the social media advertising market with 16%. in Q2 2023. in Q2 2023. 7% of Gen Z users (18-25) plan to quit Facebook in 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Social Media Marketing 4.9 billion people used social media in 2023. For context, below is an example of an email from Cowrywise. Notice how personable and relatable the language is? billion users by 2027.

Marketing 128

Marketing Marketers User-Generated Social Media Marketing 128

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

SEPTEMBER 11, 2023

Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As seen in our Consumer Trends survey, social media is the future of shopping.

Gen Z 133

Gen Z Inbound Marketing User-Generated Entertainment 133

Sprout Social

FEBRUARY 24, 2025

Social media marketing is also about connecting with customers where they are. Our 2023 State of Social Media Report found that 90% of consumers expect to be able to contact a business via social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 79

Marketing Strategy Gen Z Finance Social Media Marketing 79

Hubspot Marketing

DECEMBER 20, 2022

And, as we continue to see a shifting economy, evolving platforms, and constantly changing audience preferences, unless we take action the Crisis of Disconnection will only grow in 2023. How to Re-align and Re-Connect Your Brand for Growth in 2023. 60% of marketers believe influencer marketing is the most effective marketing trend.

Branding 119

Branding CRM Thought Leadership Millennials 119

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. How can you reach digital natives in 2024?

Advertising 102

Advertising Advertisers PR Millennials 102

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% Collaborate with influencers. Influencer marketing is an essential part of today’s social media landscape. of Facebook users access the site via mobile, and 81.8% exclusively use their phones to browse the social media site. So, it’s safe to say that a mobile-conscious approach is warranted.

Gen Z 121

Gen Z User-Generated Millennials B2C 121

Sprout Social

JUNE 20, 2024

Plus, with their established credibility and extensive networks, aligning with a UK influencer will give your brand the localized social proof it needs to thrive. This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. How much do UK influencers charge?

Gen Z 54

Gen Z Millennials Food Fashion 54

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation. Is the omnichannel experience consistent?

Direct Mail 115

Direct Mail Marketing Marketers Social Media Marketing 115

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. The latest fitness trends of 2023 Life on social media vs. real life: How to keep yourself sane Water scarcity and conservation Renewable and sustainable energy sources: Are we ready? Step 3: Be novel. But there’s more.

Neuromarketing 98

Neuromarketing Gen Z Energy User-Generated 98

Power Digital Marketing

DECEMBER 10, 2022

billion in 2023 , 2,3. A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. To date, Instagram boasts: . 500 million daily users 3.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. Influence with Millennials Instagram is the sweet spot for Millennials. Is Instagram an effective marketing channel in 2023? Is Instagram dying?

Gen Z 132

Gen Z Millennials User-Generated Shipping 132

Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations.

Branding 132

Branding Fashion Gen Z Entertainment 132