Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. . 'Cause You can also connect your social channels to your CRM. Social media marketing for insurance agents feeds your sales funnel.

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 109

Social Media Marketing PR Marketers Marketing 109

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Education 141

Jeff Bullas

FEBRUARY 27, 2023

Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan. Be authentic and relatable 2023 is all about authenticity.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management?

Management 130

Management Shoppers User-Generated Place 130

Sprout Social

JULY 23, 2024

Their anecdotes tell me a lot about the current and future state of marketing. Some are just getting started managing social from native platforms, while others have dabbled in social media management software, but face roadblocks that keep them from maximizing social. I talk to brands at every stage.

Management 124

Management Social Media Marketing Education Branding 124

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 122

Social Media Marketing User-Generated Food Branding 122

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 129

Social Media Marketing User-Generated Education Customer 129

Hootsuite

MAY 11, 2023

Knowing the average social media manager salary can help you determine if this is the right job for you. Social marketers are highly sought after in today’s digital age, and social media marketing salaries vary depending on experience, location, and industry. Download them now.

Management 112

Management Social Media Marketing Entertainment Marketing Plan 112

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Sprout Social

MARCH 12, 2024

So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized. But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketers 137

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. billion in revenue in 2023 — a 67% increase from 2022. But the solution is clear: Choose a single, holistic marketing partnership.

Transform 126

Transform Advertising Advertisers Branding 126

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. Look at the most remarkable Twitter stats we've found for 2023. As of 2023, Twitter.com is the 4th most visited website in the world. Social App Report 2022 ) Image Source 5. Twitter Marketing ) 12.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Management 126

Management Social Media Marketing Communications Analytics 126

Hootsuite

APRIL 9, 2025

billion daily active users across their core apps (Facebook, Instagram, Facebook Messenger, and WhatsApp) a 5% increase vs. 2023. 1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. Source: Statista 14.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Marketing Your event can’t drive brand awareness or deals if your target audience isn’t there.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 145

Real Estate Food Entertainment Analytics 145

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Management 141

Management COS Social Media Marketing Shoppers 141

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

User-Generated 107

User-Generated Influencer Marketing Management Health 107

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketers 130

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel.

Price 119

Price Thought Leadership Transform User-Generated 119

Hootsuite

MARCH 9, 2023

This topic covers things like who your audience is, the customer journey, and how to set marketing goals. You can learn how to tell your business story through branding, how to create and manage a content calendar , and how to be authentic in your messaging. Or people looking to get hired by a marketing agency or team.

Social Media Marketing 145

Social Media Marketing Customer Journey Digital Marketing Advertising 145

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop.

Social Media Marketing 125

Social Media Marketing Communications Entertainment Analytics 125

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Key Takeaways: Focus on determining the blend of different marketing channels that are best for your circumstances. Use social media to build relationships and gain brand awareness.

Marketers 143

Marketers Marketing Education Communications 143

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Use the data you gather from social listening to inform and adjust your social media marketing strategy , including how you show up and market your business on Reddit. Reddit received over 2.1 Try Hootsuite free today.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Sprout Social

MAY 8, 2023

Best days to post on LinkedIn for Schools & Education: Tuesdays through Thursdays Worst days to post on LinkedIn for Schools & Education: Saturday and Sundays Universities, higher education institutions and schools didn’t see much engagement on LinkedIn compared to other social networks, despite there being 131,000 schools listed.

Education 140

Education Entertainment Thought Leadership Food 140

Hootsuite

FEBRUARY 6, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. What is content moderation?

Pharmaceutical 141

Pharmaceutical User-Generated Energy Management 141

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. So where are the best candidates?

Social Media Marketing 122

Social Media Marketing Fashion Health Millennials 122

Hootsuite

JUNE 7, 2023

But Hootsuite has more complex calculators incorporated right into the social media management dashboard — it’s a more robust tool for getting a more thorough look at your engagement (and not just on Instagram). Get Started Grow on Instagram Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite.

Social Media Marketing 142

Social Media Marketing Influencer Marketing Analytics Management 142

Hootsuite

DECEMBER 15, 2022

Step 2: Go to Audiences within your Ad Manager. Here are the steps to create a Facebook Lookalike Audience: Step 1: Select Create a Lookalike Audience within the Ad Manager. Facebook’s Ad Manager can be overwhelming, especially for beginners. Here’s how to create a simple Lookalike Audience in Hootsuite Social Advertising.

Advertising 145

Advertising Advertisers Management Social Media Marketing 145

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. How could social listening inform product development priorities?

Management 134

Management CMO Marketers Marketing 134

Martech

MAY 20, 2025

For example, 25% of marketers said they have a roadmap, up six percentage points from the previous year. Similarly, the number of companies with an AI ethics policy nearly doubled, from 23% in 2023 to 41% this year. Signs of improvement Marketers increasingly understand how important AI is to them and marketing as a whole.

PR 74

PR Marketers Marketing Social Media Marketing 74

Hootsuite

FEBRUARY 27, 2023

If your organization specializes in social media marketing, for example, you’ll want to use keywords that match your industry, like “social media consultant,” “social media marketing services,” and “social media management.”

SEO 136

SEO Social Media Marketing Communications Management 136

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. in May 2024.

Gen Z 90

Gen Z Millennials Social Media Marketing User-Generated 90