Search Engine Land

AUGUST 12, 2024

By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversion rate for lead campaigns: 8.78% (up from 8.25%) Average cost per lead: $21.98 (down from $23.10) Why we care. The bottom line.

Advertising 94

Advertising Advertisers Price Digital Marketing 94

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 3.65

Branding 125

Branding Social Media Marketing User-Generated Advertisers 125

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Search Engine Land

JULY 29, 2024

Integrating GEO with SEO While GEO can be considered a digital marketing strategy with its own set of processes, it should be integrated with SEO as the baseline methodology for effectively increasing online visibility. There is a significant overlap between GEO and traditional SEO, as they share many core principles and practices.

User-Generated 131

User-Generated Transform SEO Law 131

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.    Discovering the best time and the best day to post on LinkedIn was particularly fascinating. percent Photo posts — 4.8

Analytics 135

Analytics Social Media Marketing Place Branding 135

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Marketers who embrace these innovative solutions will be better positioned to stay ahead of technological changes and meet consumers’ expectations.

Market Trends 131

Market Trends Customer loyalty Transform Millennials 131

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict?

Law 130

Law Analytics Advertising Advertisers 130

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% social media spending within a year (actual: 11.3%) Spring 2023 projections anticipated 20.3% in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

JANUARY 9, 2025

Dig deeper: Salesforce Agentforce: What you need to know While 2023 and 2024 [was for] realizing the initial benefits of AI in customer experience, 2025 will be the year where we really start to see the profound impact it will have, said Jay Patel, SVP & GM, Webex Customer Experience Solutions, Cisco. How does this work?

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Use the data you gather from social listening to inform and adjust your social media marketing strategy , including how you show up and market your business on Reddit. Reddit received over 2.1 This comes back to being a Redditor at heart.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Hubspot Marketing

OCTOBER 18, 2024

According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. Integrate with your marketing tracking. For instance, if you use HubSpot to manage your marketing campaigns, you can manage a campaign budget in Marketing Hub to promote your event.

Event Marketing 134

Event Marketing Food Direct Mail Entertainment 134

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Digital Marketing 74

Digital Marketing CRM Marketing Marketers 74

Martech

JULY 17, 2024

Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted. Marc Andreessen defines it as being in a good market with a product that satisfies that market. This shift becomes evident in how marketing implements its measurement program.

Product Marketing 103

Product Marketing Product Transform Marketing 103

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 68

Advertising Advertisers Law User-Generated 68

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Don’t mistake long for better though: Instagram captions perform best when they’re either very long or very short (20 characters vs. 2,000 characters), according to  HubSpot’s 2023 Instagram Engagement Report. Embed keywords into your username and name 3.

Social Media Marketing 122

Social Media Marketing Education Analytics Entertainment 122

illumin

DECEMBER 5, 2024

In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2023 Google started its cookieless initiative on Chrome, eliminating third-party cookies for one percent of its users, an estimated 30 million people. It’s just a matter of time.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Scoop.it!

NOVEMBER 7, 2024

We’ll explore key tools and expert tips to help you harness AI effectively and boost your email marketing strategy. AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. In this post, we’ll dive into how AI reshapes email design, coding, and content curation.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Sprout Social

OCTOBER 10, 2024

In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn. Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users. Even better, it delivers 2x higher conversion rates and a 33% increase in purchase intent compared to other platforms.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Sprout Social

JUNE 18, 2025

As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first. Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic.

User-Generated 131

User-Generated Influencer Marketing Marketing Marketers 131

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7% Dig deeper: Email marketing strategy: A marketer’s guide 2.

CMO 129

CMO Email Marketing Influencer Marketing Promotion 129

Sprout Social

JANUARY 31, 2025

A recent Sprout Pulse Survey found that 82% of marketers who are using AI and ML tools in their workflow have already seen positive results. And according to The 2023 State of Social Media Report , 93% of business leaders expect to invest more in AI and ML technology for marketing over the next three years.

Social Media Marketing 116

Social Media Marketing User-Generated Food Branding 116

Martech

NOVEMBER 4, 2024

DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g., Amazon, Walmart, Target), per Statista.

Transform 122

Transform Retail Manufacturing eCommerce 122

Sprout Social

JUNE 11, 2025

On speaking about the success of the viral Triple-Dipper platter, Hoffman said, “Our marketing team was focused on bringing this to social media…When we started marketing this product on social, it [introduced the item] to a younger generation. Then, they’d come into the restaurant to try it, and start posting about it.

Branding 109

Branding Transform Food Education 109

Sprout Social

DECEMBER 12, 2024

The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. Almost 80% of consumers agree a brands social presence has a larger impact on whether or not they trust that brand compared to 2023, per the Q1 2024 Sprout Pulse Survey. Humanizing a brand on social is key to fostering trust.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

SEPTEMBER 16, 2024

According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively. This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy.

User-Generated 105

User-Generated Influencer Marketing Management Health 105

Businesses Grow

JUNE 9, 2025

So the ideal marketing strategy is to hand the mic to your customers and fans … with a script if possible! Build an unmistakable brand message This is a trick I use when working with a new client on a marketing strategy. Beauty created a music video that was the most-shared video on TikTok in 2023.

Branding 99

Branding Thought Leadership PR User-Generated 99

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. They also support your content marketing strategy and can become pillar pages that feed other forms of content across your marketing efforts.

Social Media Marketing 124

Social Media Marketing Communications Entertainment Analytics 124

Hubspot Marketing

JUNE 10, 2025

So, for this piece, I surveyed 100+ marketing and advertising professionals about whether they practice inclusive marketing and how they implement it and got tips from inclusivity experts on how businesses can create an effective inclusive marketing strategy. Take KFC, for example.

Fashion 115

Fashion Marketing Marketers Advertising 115

Buffer Marketing

AUGUST 12, 2024

Now, I have done everything I can to make the process of running a YouTube channel for marketing as easy and effective as possible, while still keeping it fun and sustainable for me — and I want to share my approach with you. People often watch my videos, remember how helpful I was, and decide to hire me when they need SEO support.

SEO 96

SEO Thought Leadership Place Marketing Strategy 96

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Social media is a crowded space, and capturing attention is more challenging than ever.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Sprout Social

NOVEMBER 25, 2024

In authentic influencer marketing, brands work with influencers whose values and mission align with their own. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one thing users don’t see enough of on social media. It’s what they crave.

Influencer Marketing 104

Influencer Marketing Marketing Marketers User-Generated 104

Martech

JULY 25, 2024

In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. By structuring your digital marketing strategy around that sole buyer, you’re cutting your brand out of the key research phases and missing the opportunity to get your brand into the vendor evaluation phase.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Hootsuite

APRIL 9, 2025

billion daily active users across their core apps (Facebook, Instagram, Facebook Messenger, and WhatsApp) a 5% increase vs. 2023. regularly get their news from the platform In 2020, only 22% of TikTok users consumed news content, jumping to 43% in 2023, and now 52% in 2024. impressions in 2023 and 2121.13 Source: Statista 14.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Buffer Marketing

OCTOBER 30, 2024

Find gaps in the market that you can fill A great way to use the Facebook ad library is for market analysis. What kind of ads your competition or adjacent small businesses are running provides a lot of insight into their overall marketing strategy — their product launches, offers, and creative strengths.

Advertising 117

Advertising Advertisers Law Branding 117

TechWyse

OCTOBER 30, 2023

Do you need a hand with elevating your digital marketing strategy? From SEO and PPC to Content Management and Social Media Marketing –and the list goes on. From SEO and PPC to Content Management and Social Media Marketing –and the list goes on. Start your journey with us today and get ready to scale past competitors!

SEO 52

SEO Digital Marketing Social Media Marketing Management 52