SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Hubspot Marketing

DECEMBER 12, 2024

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. The film's marketing made just as much of a splash as the film itself, and Semrush used this design to share various performance stats from its strategy. Why is this great digital content?

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? What can marketers do? Millennials prefer short-form video, ads or sponsored content, and feed posts.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. 1 Social Media Tool Create.

Social Media Marketing 122

Social Media Marketing Fashion Health Millennials 122

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Millennials: seven hours and 45 minutes.

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Sprout Social

MAY 12, 2025

Key TikTok statistics in Australia TikTok is a major player in Australias social media landscape. Below are a few statistics that highlight how deeply the network has embedded itself into the everyday lives of Australians: As of June 2023, 5 million Australians and 350,000 Australian businesses use TikTok.

Gen Z 71

Gen Z Transform Fashion Food 71

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 118

eCommerce Gen Z B2C Shoppers 118

Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. As of the third quarter of 2024, 59.8% of users identified as male and 39.1%

Branding 88

Branding Gen Z Pharmaceutical Health 88

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. Especially millennials, who spend about 14 hours a week looking at house listings on social media. Get Started Get new clients and close more deals with Hootsuite, the #1 social media management tool for real estate agents.

Real Estate 116

Real Estate Millennials Analytics Advertising 116

Hubspot Marketing

MAY 8, 2023

And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times. To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs.

Gen Z 140

Gen Z Millennials Marketers Marketing 140

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Different Types of Social Media Content 1.

Gen Z 134

Gen Z Education Social Media Marketing User-Generated 134

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Hubspot Marketing

OCTOBER 11, 2023

It’s one of the earliest blogging platforms and is still operational in 2023. Birth of The Original Social Networks What followed the first wave of “social networks” are the platforms we know today, or the initial stages and first versions of those we use today. When social distancing regulations eased up, its user base fell.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. About 60% of TikTok users in the U.S.

Millennials 122

Millennials Gen Z User-Generated Marketers 122

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Millennials 138

Millennials Education Social Media Marketing Management 138

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. Here’s a teaser: As of October 2023, there are an estimated 4.95 billion active global social media users, that’s 60.6% Buckle up, because we’re about to take you on a whirlwind tour of the social media facts.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Hubspot Marketing

MARCH 15, 2023

Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Of course, you should do all these things in your social media marketing. Social Media & Digital Habits." Do something to stand out from your competitors. Take risks. Try out-of-the-box ideas.

Millennials 111

Millennials CRM B2C eCommerce 111

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 133

Gen Z Inbound Marketing User-Generated Entertainment 133

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. The Marketing Hub also integrates with HubSpot’s CRM.

Gen Z 127

Gen Z User-Generated Social Media Marketing Millennials 127

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72

Gen Z 98

Gen Z Millennials Social Media Marketing Communications 98

Hubspot Marketing

FEBRUARY 5, 2024

Cowrywise has built a thriving online community around its brand using a combination of email and social media marketing. These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Social Media Marketing 4.9 billion users by 2027.

Marketers 129

Marketers Marketing User-Generated Social Media Marketing 129

Buffer Marketing

FEBRUARY 20, 2023

Our target audience is busy millennials, so make the tone of the tweet friendly, yet to the point. 10 techniques to get massively ahead with AI: (cut-and-paste these prompts👇) — Rob Lennon 🗯 | AI Whisperer (@thatroblennon) January 3, 2023 Want to try out Buffer’s AI Assistant for yourself?

Millennials 124

Millennials Transform Promotion Product 124

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. The Best Marketing Campaigns of This Year As Ive already mentioned, 2025 is already shaping up to be a pretty dope year for marketing, particularly digital marketing campaigns. (And

Gen Z 66

Gen Z Fashion User-Generated Digital Marketing 66

Hubspot Marketing

DECEMBER 11, 2023

X users trend toward white male Millennials without a college degree. Image Source X is a social media platform specializing in short-form text content with photos, links, and videos. The platform lost many high-profile users during its leadership and platform changes in 2022 and 2023. What is Threads?

Gen Z 126

Gen Z Branding Advertising Advertisers 126

Hootsuite

MAY 1, 2023

instagram aggressively deprioritizing reels overnight after making every brand completely pivot their social strategy will be my villain story — Ashni Mehta (@ashnimehta_) February 13, 2023 That’s a lot of changes, so if you’re struggling to keep up with the Instagram algorithm these days, you’re not alone.

Education 126

Education User-Generated Millennials Energy 126

Hootsuite

APRIL 25, 2023

But working it into your marketing strategy isn’t such a bad idea either. Twitter has become a millennial digital haven, with its largest user group between the ages of 25 and 34. How to pick the right social media platforms for promoting real estate There are hundreds of international and niche social media websites.

Real Estate 118

Real Estate User-Generated Shoppers Marketers 118

Buffer Marketing

OCTOBER 18, 2023

Broadcast Channels, which hit apps in February 2023, offer you a chance to send mass updates to followers who have opted in.  With the introduction of Meta Verified in 2023, accounts no longer have to belong to a notable public figure to get the coveted checkmark. When you’re ready, hit Share.

User-Generated 142

User-Generated Millennials Food Analytics 142

Hubspot Marketing

FEBRUARY 23, 2024

What content performs best on social media? 25% of marketers planned to use interviews for the first time in 2023. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation.

Direct Mail 115

Direct Mail Marketers Marketing Social Media Marketing 115

Hootsuite

MAY 29, 2023

Here are the time-saving AI apps I use every day: pic.twitter.com/aHSmrVa9Ku — Jeremy Nguyen (@RunGreatClasses) May 5, 2023 Deliver more personalized experiences Social media AI tools can help you better understand your customer’s needs and preferences, so you can deliver more meaningful and relevant experiences.

User-Generated 101

User-Generated Copywriting Non-Profit Social Media Marketing 101

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). They said “for driving revenue,” not some perceived “fluffy” marketing goal like driving “likes” or engagement. But if you don’t look…you won’t find it.

Whitepaper 105

Whitepaper Millennials Law CMO 105

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Hubspot) 90% of marketers credit video with aiding in lead generation. Wyzowl) In 2023, online videos accounted for 82.5% Ecommerce market will reach over $1.1

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hootsuite

JUNE 6, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Start free 30-day trial 200+ Instagram templates for 2023 15 Instagram post templates Let’s start with the basics: 15 Instagram templates for engaging, creative feed posts. It’s seriously easy.

Non-Profit 107

Non-Profit User-Generated Millennials Finance 107

Hootsuite

MAY 9, 2023

sothebysrealty [link] pic.twitter.com/4WOv0knPcU — Sotheby's International Realty (@sothebysrealty) April 26, 2023 3. Dive into paid advertising One of the biggest benefits of using a social media marketing strategy for real estate is the ability to boost your efforts with paid social media.

Real Estate 98

Real Estate Social Media Marketing Marketers Marketing 98